Tag Archives: T-Mobile

T-Mobile named among most innovative companies of 2014, alongside Tesla, Nike and Google

In this year’s list of the 50 most innovative companies in business over at FastCompany.com, the usual brands take up spaces. In the top 20 alone you’ll find Google, Apple, Dropbox, Nike, Netflix, Twitter and Tesla. Companies like these are used to being praised for their innovative approaches to their respective market places. The list almost always ignores carriers because, for years, they’ve always acted like carriers do. They’re there to offer a … [read full article]

SoftBank & Sprint regrouping to re-think bid, “surprised” by strong opposition

Another report, published yesterday by WSJ states that Sprint and SoftBank executives are regrouping to re-think its potential move to acquire T-Mobile. While many of us aren’t at all shocked, SoftBank and Sprint’s executives have been “surprised by the level of opposition and its public nature”. Although they were certainly expecting some opposition, and always assumed it would need to put forward a strong case for the proposed acquisition, the opposition they have … [read full article]

AT&T ordered to stop infringing on T-Mobile’s magenta trademark color by Federal Court

Aio Wireless – an AT&T subsidiary – caused something of a stir a few months back when it started using what it called “plum” coloring to market itself. Although the difference between “plum” and magenta are there, it wasn’t a distinctive enough difference, and could’ve harmed Tmo’s brand image. And, although using a similar color to someone else isn’t a crime generally, with Tmo, Magenta is such a huge part of its identity, … [read full article]

Credit Score changes allow up to 5 lines and reduced deposits for lower-scoring customers

One of the biggest challenges for phone retail staff when selling contracts is signing up lower credit class customers. In T-Mobile’s case specifically, deposits are required for anyone with low credit score. This is pretty common practice, and not only in the States. As a former T-Mobile UK staff member, it was one of the worst feelings having worked through finding the right phone, the right plan, making them happy only to turn around … [read full article]

SoftBank CEO meeting with FCC today, T-Mobile merger discussion on the agenda

Until SoftBank/Sprint makes an official bid for Deutsche Telekom’s controlling stake in T-Mobile US or makes an official statement that it’s not interested, rumors will continue regarding the possible merger. Today, WSJ reports that Masayoshi Son, CEO of SoftBank and Dan Hesse, CEO of Sprint will be meeting with the FCC. Although there are many things to be discussed during the meeting, it’s expected that Son will put forward a case to try … [read full article]

Moto X users on T-Mobile being invited to test new software

Recent information from T-Mobile Moto X users suggests that Android 4.4.2 could be on its way to your Motorola’s soon. Yesterday, Android Central reported that Tmo user’s who’d signed up to take part in Motorola’s feedback network were receiving invitations to try a new version of software. The email doesn’t give any information on what version of software is going to be tested, but we’re almost certain that it’s 4.4.2. This pre-release “soak … [read full article]

Tim Tebow to star in two T-Mobile Super Bowl ads

Tim Tebow may be most well known for his antics on a football field, playing quarterback for the New York Jets, but after this year’s Super Bowl, we may remember him more for playing a rock star, or bull rider in T-Mobile’s advertising campaign for the biggest American sporting event of the year so far. How does Tebow fit in with T-Mobile’s approach to the smartphone market? You may ask. The answer: Contracts. … [read full article]