Tag Archives: subsidy

T-Mobile’s CEO Is Making The Industry Fun Again With Absolutely No Filter

Ever since T-Mobile’s CEO John Legere took the stage at the company’s CES event back in early January, we knew he had a penchant for saying whatever was on his mind. That same sentiment took center stage again yesterday during the Simple Choice event with Legere kicking things off calling for “Stop the bullshit” in reference to the industry’s traditional subsidy model. If you … [read full article]

T-Mobile’s Subsidy Cuts Are Now Being Adopted By Larger Competitors

T-Mobile’s efforts to cut subsidies amid trim margins have often been looked at it with shrugged shoulders by the larger carriers, at least while they weren’t looking at the same slim margins as T-Mobile USA. Now, Both Verizon and AT&T, the nation’s top two carriers are starting to scale back their own cheap upgrade offers to devices such as Apple’s iPhone and other … [read full article]

Google Wanted To Subsidize Data Plans Through T-Mobile Before Android Platform Launched

As the Oracle v. Google trial continues today over patents, documents shown during the trial hinted that Google mentioned to T-Mobile back in 2006 that it wanted to subsidize Android data plans for $9.99. By Google’s math, customers would pay just $9.99 a month for unlimited data — to help subsidize the reduced cost, the company would forgo commissions it would … [read full article]