Tag Archives: subsidy

T-Mobile’s CEO Is Making The Industry Fun Again With Absolutely No Filter

Ever since T-Mobile’s CEO John Legere took the stage at the company’s CES event back in early January, we knew he had a penchant for saying whatever was on his mind. That same sentiment took center stage again yesterday during the Simple Choice event with Legere kicking things off calling for “Stop the bullshit” in reference to the industry’s traditional subsidy model. If you thought he was done after that, there’s plenty more when he turned … [read full article]

Sprint Adopting “Wait And See” Approach To T-Mobile’s Efforts To End Phone Subsidies

Sprint is the newest T-Mobile competitor to sound off on the Magenta approach to ending the subsidy model in the wireless industry once and for all. According to senior execs at Sprint, Sprint will take a cautious approach and look at the economics of the move before determining their own path. “We have thought about it and we are going to take a kind of a wait-and-see approach,” Sprint CEO Dan Hesse said … [read full article]

T-Mobile’s CEO Talks Unlimited Data, Price Points For Future LTE Network

As we wait for official T-Mobile word that Las Vegas is live as their first LTE market, there are plenty of lingering questions regarding any LTE announcement. Perhaps the most important of these questions are — will T-Mobile charge more for data on LTE and will they continue their unlimited plan? According to this interview with The Seattle Times, the answer … [read full article]

T-Mobile Making Changes To Migration Fee Requirements For Value Plan Converts

Good news for those of you looking to make the switch over to T-Mobile’s Value Plans as some future changes beginning August 19th might help reduce the cost of the migration fee. As it stands now, migration fees are calculated based on the time in contract tenure and it will soon move to the timeframe since the last handset subsidy. Given that you may have signed a new contract upon switching rate plans without … [read full article]

T-Mobile’s Subsidy Cuts Are Now Being Adopted By Larger Competitors

T-Mobile’s efforts to cut subsidies amid trim margins have often been looked at it with shrugged shoulders by the larger carriers, at least while they weren’t looking at the same slim margins as T-Mobile USA. Now, Both Verizon and AT&T, the nation’s top two carriers are starting to scale back their own cheap upgrade offers to devices such as Apple’s iPhone and other smartphones. In the hopes of lessening handset costs, AT&T has … [read full article]

Google Wanted To Subsidize Data Plans Through T-Mobile Before Android Platform Launched

As the Oracle v. Google trial continues today over patents, documents shown during the trial hinted that Google mentioned to T-Mobile back in 2006 that it wanted to subsidize Android data plans for $9.99. By Google’s math, customers would pay just $9.99 a month for unlimited data — to help subsidize the reduced cost, the company would forgo commissions it would earn from T-Mobile for referring Android buyers to its online store. Google … [read full article]

T-Mobile CMO Cole Brodman Clarifies Statements On Device Subsidies

There is little question that device subsidies are a hotbed of the US wireless industry with a variety set of viewpoints about their usefulness. One man who doesn’t see them as a beneficial part of the marketplace is T-Mobile CMO Cole Brodman, who last week spoke out regarding device subsidies and the negative impact they have on the consumer and the market. While the comments we saw in our own post … [read full article]

T-Mobile CMO Says Device Subsidies Need To Go, Not Likely To Happen

Speaking at the GeekWire Summit, T-Mobile CMO Cole Brodman says carrier subsidies are hurting the industry. “It actually distorts what devices actually cost and it causes OEMs, carriers — everybody to compete on different playing fields, and I think it is really difficult, especially from a consumer perspective, because it causes consumers to devalue completely the hardware they are using…. It is amazing hardware, but it has become kind of throw away. … [read full article]

T-Mobile Classic And Value Rate Plans Go Live

Right on schedule T-Mobile has unveiled the Classic and Value rate plan selections and they are now ready for your buying pleasure.The new plans represent yet another industry first for T-Mobile as they attempt to move customers away from the equipment subsidy model that has been a staple of the American wireless industry for years. Time will tell how receptive customers are to the changes T-Mobile is making and whether or … [read full article]