The last five days or so has seen a rush of discussion regarding “Project Black.” The guessing game for “Project Black” has taken the T-Mobile Internet with hopes from an iPhone launch to an unlimited plan that makes even Sprint jealous. However, this morning was also met by an editorial courtesy of Engadget that begs the question, is a $50 dollar all-you-can-use plan enough to boost T-Mobile USA’s fortunes? The short answer is no, courtesy of the Blogosphere who simply don’t believe that a $50 dollar all-you-can-use plan is enough to give T-Mobile a chance at passing Sprint and taking 3rd place in the US wireless game. Is that the endgame for T-Mobile, $50 dollars and that’s the last gamble before Deutsche Telekom comes a’knockin? First and foremost, we don’t believe that the rate plan is the entire “Project Black” undertaking. Aside from the one thing we know to be true, that the uniforms in the retail stores will be changing, everything else is unsubstantiated.
That’s not to say that the guessing game around the web is wrong or that the hopes of many will be shut down. Engadget isn’t wrong per se, I would just like to think that T-Mobile is smarter than simply launching a $50 plan and hope it carries them past the likes of Sprint. While a plan at that dollar value is certainly more in line with budget carriers like Metro, Cricket or Boost, T-Mobile can’t count on stealing their customers to launch past Sprint. More is required–more plans, more phones and my favorite factor: marketing. Verizon has an awesome marketing campaign; see this link if you don’t think they have a clever team. AT&T has awful marketing, more bars in more places simply makes me think of more “bars” in more places. As in a bar to help me cope with the dropped calls and shoddy network quality.
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