Tag Archives: simple choice

T-Mobile’s CEO Is Making The Industry Fun Again With Absolutely No Filter

Ever since T-Mobile’s CEO John Legere took the stage at the company’s CES event back in early January, we knew he had a penchant for saying whatever was on his mind. That same sentiment took center stage again yesterday during the Simple Choice event with Legere kicking things off calling for “Stop the bullshit” in reference to the industry’s traditional subsidy model. If you thought he was done after that, there’s plenty more when he turned … [read full article]

T-Mobile’s Big Day: UNcarrier, Simple Choice And Roundup Of News

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Wow, what a day, what a day. Aside from today easily being the best day of traffic in TmoNews’ history and the day that T-Mobile’s CEO calls me out on stage — today marks a historic shift in the US wireless industry. With that in mind, there’s plenty to catch up on. So here’s a list of all of today’s UNcarrier and Simple Choice news for your reading enjoyment: Liveblog: T-Mobile’s … [read full article]

T-Mobile Considering “Anytime Upgrade” Club Allowing Two Upgrades Per year

For those of us who love to grab the next best thing in the smartphone world, T-Mobile dropped a hint to CNET that the company is considering a “club” allowing for “anytime upgrades.” The club, which would require a “very small” membership fee would allow for a maximum of two upgrades per year, though it’s unclear if any membership fee would be annual or monthly. In exchange for this fee, customers would receive … [read full article]

T-Mobile’s CEO John Legere Breaks UNcarrier Down With New YouTube Video

If you missed our exciting liveblog of T-Mobile’s UNcarrier event this morning and the TmoNews “shout-out,” not to worry. T-Mobile’s CEO John Legere is breaking down everything that’s happening and all that UNcarrier means in this 105 second video. T-Mobile is unveiling the best upgrade program in wireless, the best devices, and much more.Watch the video … [read full article]

Goodbye Stick Together, Hello “Simple Choice” And A Brand New T-Mobile

We had a pretty good idea that T-Mobile would kick off a brand new marketing campaign with UNcarrier and today we’re seeing exactly what it is. Say your goodbyes to “Stick Together” and welcome “Simple Choice.” T-Mobile’s calling Simple Choice a: Break from wireless industry norms, the Simple Choice plan eliminates restrictive annual service contracts and seeks to take the pain and confusion out of the wireless experience, by moving to one … [read full article]