Tag Archives: simple choice

(Updated) T-Mobile Adds iPhone 4/4S Trade-In Offer For $0 Down Payment On iPhone 5

Updated: After seeing a bunch of questions regarding the credit applying toward a full outright purchase of the iPhone 5, I pinged T-Mobile’s PR and they confirmed the credit applies to full retail purchases.  T-Mobile announced late last night it will supplement its upfront iPhone 5 pricing with a special trade-in offer. The offer, which lasts through Father’s Day on June 16th, will allow well-qualified customers to bring in their iPhone 4S … [read full article]

Best Buy Internal Doc Says Simple Choice Plans Coming At End Of “Fiscal Year”, Classic Plans Still Available

Perhaps one of the most confusing and poorly explained aspects of T-Mobile’s new Simple Choice offering is how it works with third-party retailers and authorized dealers. I’ve tried to do all that I can on my end with TmoNews to help explain that what company-owned channels offer is different from other T-Mobile sales channels. That’s why I found this Best Buy screengrab so useful as it helps explain exactly what you can and … [read full article]

T-Mobile Finally Turns The Tide As Preliminary First Quarter Numbers Show Subscriber Growth

They are setting off fireworks in Bellevue this morning as T-Mobile’s subscriber count showed positive results for the first time in nearly four years. The Magenta carrier released preliminary key customer results prior to their May 8th official release and announced the total customer base had increased 579,000 customers to 34 million. “Our customer experience improvement initiatives and the increase of higher credit quality customers coming over to T-Mobile are resulting in more … [read full article]

T-Mobile’s CEO Is Making The Industry Fun Again With Absolutely No Filter

Ever since T-Mobile’s CEO John Legere took the stage at the company’s CES event back in early January, we knew he had a penchant for saying whatever was on his mind. That same sentiment took center stage again yesterday during the Simple Choice event with Legere kicking things off calling for “Stop the bullshit” in reference to the industry’s traditional subsidy model. If you thought he was done after that, there’s plenty more when he turned … [read full article]

T-Mobile’s Big Day: UNcarrier, Simple Choice And Roundup Of News

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Wow, what a day, what a day. Aside from today easily being the best day of traffic in TmoNews’ history and the day that T-Mobile’s CEO calls me out on stage — today marks a historic shift in the US wireless industry. With that in mind, there’s plenty to catch up on. So here’s a list of all of today’s UNcarrier and Simple Choice news for your reading enjoyment: Liveblog: T-Mobile’s … [read full article]

T-Mobile Considering “Anytime Upgrade” Club Allowing Two Upgrades Per year

For those of us who love to grab the next best thing in the smartphone world, T-Mobile dropped a hint to CNET that the company is considering a “club” allowing for “anytime upgrades.” The club, which would require a “very small” membership fee would allow for a maximum of two upgrades per year, though it’s unclear if any membership fee would be annual or monthly. In exchange for this fee, customers would receive … [read full article]

T-Mobile’s CEO John Legere Breaks UNcarrier Down With New YouTube Video

If you missed our exciting liveblog of T-Mobile’s UNcarrier event this morning and the TmoNews “shout-out,” not to worry. T-Mobile’s CEO John Legere is breaking down everything that’s happening and all that UNcarrier means in this 105 second video. T-Mobile is unveiling the best upgrade program in wireless, the best devices, and much more.Watch the video … [read full article]

Goodbye Stick Together, Hello “Simple Choice” And A Brand New T-Mobile

We had a pretty good idea that T-Mobile would kick off a brand new marketing campaign with UNcarrier and today we’re seeing exactly what it is. Say your goodbyes to “Stick Together” and welcome “Simple Choice.” T-Mobile’s calling Simple Choice a: Break from wireless industry norms, the Simple Choice plan eliminates restrictive annual service contracts and seeks to take the pain and confusion out of the wireless experience, by moving to one … [read full article]