Tag Archives: Rate plans

T-Mobile CMO Cole Brodman Clarifies Statements On Device Subsidies

There is little question that device subsidies are a hotbed of the US wireless industry with a variety set of viewpoints about their usefulness. One man who doesn’t see them as a beneficial part of the marketplace is T-Mobile CMO Cole Brodman, who last week spoke out regarding device subsidies and the negative impact they have on the consumer and the market. While the comments we saw in our own post … [read full article]

T-Mobile’s Mobile Hotspot Feature Bundle Option Still Up For Grabs, Now Listed On T-Mobile Website As “Limited Time” Offer

Remember the “hush hush” data Unlimited-Premium 5GB and 10GB data plan promotions we discovered and reported on earlier this month? Do you remember how the screen shot we obtained mentioned that these rate plans were not to be proactively offered to customers? About that…turns out that T-Mobile had a change of heart and has now listed the Mobile Hotspot compatible rate plans on their website as “limited time” offers. This plan(s) can be … [read full article]

T-Mobile’s “2012 Is The Year T-Mobile Fixes Churn” Plan

T-Mobile Philip Humm was clear in his Welcome 2012 Statement to T-Mobile employees that fixing churn was a top priority. “I want to stress that it is critical we fix Churn in 2012. For every customer who renews their contract with T-Mobile, we lose one. That is a dead end, not a growth path. We have established a plan for 2012 that will improve the customer experience and enrich how we interact … [read full article]

T-Mobile Starting SMS Campaign Hoping To Move Even More Plus Customers Onto Value Plans

According to this leaked image we’ve obtained, T-Mobile has already started an SMS campaign directed at Even More Plus customers hoping to entice them with a current Value Plan offering. T-Mobile hopes Even More Plus customers see the benefits of the Value Plan offerings including: Deeply discounted rates and the option for unlimited talk, text and data Stay connected with friends and daily by making wireless internet more affordable Value Plan … [read full article]

T-Mobile Customers Upset About Pay Per Use Data Plans

At the end of August we were able to obtain a screenshot indicating that T-Mobile was adding pay-per-use data plans to all T-Mobile smartphones that did not currently have an active data plan. The effective date for this plan change was September 15th and T-Mobile customers were supposed to receive notification through one of three methods, sms notification, bill insert or email notification regarding the account change. As it turns out, a … [read full article]

$0 Add-A-Line Promotion Ending, T-Mobile Sending Out Reminder Messages

T-Mobile is set to begin SMS reminders to customers who took advantage of the $0 add-a-line promotion offered between September 8th and November 2nd of 2010. The promotional offer was extended toward add-a-lines on family rate plans that typically offered a $5 add-a-line on Even More and Even More Plus plans. From our August 30th post of 2010: The offer is available to both new and existing Even More and Even More Plus subscribers.  To … [read full article]

T-Mobile Stores Receiving New Monthly4G Brochures Ahead Of Revamp

With just a few more days till October 16th and T-mobile’s planned Monthly4G revamp, T-Mobile retail stores are beginning to receive brochures for display. Sunday also marks the introduction of T-Mobile’s joint effort with Wal-Mart to introduce a $30 Monthly4G rate plan offering unlimited text and web as well 100 voice minutes. T-Mobile retail brochures as pictured above make no mention of the special offer from Wal-Mart that can only … [read full article]