Tag Archives: phil roberson

HTC Says “One” Will Be Only Flagship Device Of 2013, Wants To Avoid Consumer Confusion

HTC’s head of UK and Ireland, Phil Roberson spoke to Omio on the company’s One line of smartphones and what 2013 holds for the brand. Roberson was pretty specific in his comments that the “HTC One is the flagship device” for 2013. Roberson expanded on that by discussing the difficulty marketing both the HTC One X and S, where customers had to differentiate between two devices leading to some confusion. “Last … [read full article]