Tag Archives: NAD

Advertising group recommends T-Mobile make ‘Ditch and Switch’ campaign more clear

Last year, the National Advertising Division recommended that T-Mobile discontinue some of the claims it was making in its “Ditch and Switch” ad campaign. T-Mobile appealed the decision to the National Advertising Review Board, another unit of the advertising industry’s self-regulatory system, and now the NARB’s decision has come out. The National Advertising Review Board has recommended to T-Mobile that they better explain to consumers the terms of their “Ditch and Switch” campaign. First, the … [read full article]

NAD tells Sprint to end Cut Your Bill In Half ads following T-Mobile challenge

Sprint has been heavily promoting its Cut Your Bill In Half deal ever since it launched last November, but now it looks like the carrier will be doing a bit less promotion. The National Advertising Division (NAD) has recommended to Sprint that it end its TV advertising for the Half Off Your Bill promo as well as modify its internet and in-store ads following a challenge from T-Mobile. Specifically, the NAD told Sprint that it should … [read full article]