Tag Archives: Marketing

Mini Editorial: T-Mobile, Stop Attacking The iPhone On Slow Web Speeds?

Has T-Mobile’s next marketing salvo against the iPhone already begun? With both a tweet under their belt as well a captured image(s) of an advertisement running on IntoMobile, T-Mobile is attacking the slow internet speeds of the iPhone. You can be anti-iPhone, pro-Android or somewhere in-between and loving Windows Phone, but I’m really quite tired of T-Mobile attacking the iPhone. Why does the T-Mobile marketing team insist on attacking the one device … [read full article]

T-Mobile Shifts Marketing Message To Focus On 4G Network

Yesterday, March 14th marked a shift in T-Mobile’s marketing message away from specific Value Plans and toward its 4G network. Their $49.99 per line message will remain as consumers are responding favorably, but T-Mobile will emphasize more choices at that price as well. They list a few benefits of their new messaging: Allows for better focus on the network and providing value through devices rather than specific rate plans Emphasis on providing a … [read full article]

T-Mobile Highlights T-Mobile TV In New Advertisement

T-Mobile TV is now a staple piece of software included with almost every new smartphone launch and T-Mobile wants to remind you exactly what it can do. Want to watch live sports on T-Mobile TV? Done. “With America’s largest 4G network, fast smartphones and affordable plans, whatever you love will always be there — including live sports on T-Mobile TV.” YouTube

T-Mobile “Winter Sales Event” On The Horizon, Details Coming Later

This little goody just hit our inbox breaking down T-Mobile’s planned winter season marketing campaign. It’s filled with the usual marketing mumbo jumbo including what goes on the walls and windows at T-Mobile corporate locations. This is all pretty standard writing except for one line that catches our attention…the promise of a “Winter Sales Event” coming up in the near future. As the image itself states, info will come at a later date … [read full article]

“T-Mobile’s Home For The Holiday Surprise”

T-Mobile just dropped off a special video in my inbox with an almost four-minute video from their “Home for the Holiday Surprise” that took place last week at Chicagoland WoodField Mall. To be honest, this is the kind of fun, viral marketing I’d like to see more of from T-Mobile, especially considering their overseas brethren have perfected the art of the flash mob. I’ve included two more behind the scenes videos from the event … [read full article]

Samsung Takes On Apple “Magic” In New Commercial Spot

Samsung pokes fun at Apple’s grip on it’s consumer base by showing Apple fans as…wait for it Android fans…your favorite word…sheep. Of course the term “sheep” could be thrown right back at any fanboy group (that includes you Android faithful) but…Samsung strikes a chord and chalks up a total win with this commercial. This is well worth 60 seconds of your time. More importantly, the Galaxy S II in white looks awesome. YouTube

Smartphone, Tablet Price Breakdown For “Magenta Saturday” Sale

Are you looking for a complete price breakdown for “Magenta Saturday?” Well if you are we’ve got the right picture for you breaking down each phone or tablet on sale this Saturday. This image explains what you have to put down, mail-in-rebate, equipment installment plan and the require rate plan. All in all this offer is great for Value Plan subscribers and anyone looking to save some money in the long run. … [read full article]

Preview T-Mobile’s Commercial For “Magenta Saturday” Sale

T-Mobile just posted a sneak preview at their upcoming commercial for the “Magenta Saturday” sale. T-Mobile continues their holiday themed marketing with an elf and Carly discussing the upcoming promotion. Then Carly gets put on the naughty list. Sorry Carly, I guess it’s coal for you this year. Check out the full pricing breakdown for T-Mobile’s “Magenta Saturday” after watching the commercial. T-Mobile (price breakdown), YouTube