Tag Archives: Marketing

T-Mobile’s New Marketing Spot Trades Carly For Frankenstein, Simple Choice And AT&T

T-Mobile’s newest Simple Choice marketing spot will air during the NBA playoffs tonight and it’s a far cry from the days of Carly. In fact, we’re trading Carly in for Frankenstein, Simple Choice and pot shots at AT&T. It’s clear that T-Mobile’s primary focus is convincing AT&T customers the grass is much greener on this side of the SIM card fence. As Dr. Frankenstein works to explain that T-Mobile’s service is faster, Frankenstein picks … [read full article]

T-Mobile Debuts Second iPhone 5 Commercial, “Mousetraps”

T-Mobile’s first iPhone 5 marketing spot debuted to the world the night before the smartphone officially went on sale nationwide. Now, with one of their “best weekends ever” behind them, T-Mobile is letting loose the second marketing spot titled “Mousetraps.” Clearly there is a play on the idea that “other” carriers bring you in with small pieces of cheese (subsidy) and (mouse)trap you with two-year agreements. As for T-Mobile, well, it’s just offering a … [read full article]

HTC Drops “Quietly Brilliant” For James Van Der Beek And A Bachelor Parody

Look, I generally love Funny or Die parody videos and I have high hopes for the HTC One, but this video doesn’t do justice to either. This James Van Der Beek “The Bachelor” inspired parody gets in some highlights of the Zoe camera feature and long battery life, but for the most part this is the exact opposite of the direction we hoped for HTC. The bottom line? This was a video with great potential for a smartphone … [read full article]

T-Mobile’s First iPhone 5 Marketing Spot Is Live As Stores Gear Up For Friday Morning

Well, what can I say about this other than to hit on the notion that T-Mobile’s marketing team is truly getting aggressive. This is perhaps one of the most aggressive ads I’ve seen T-Mobile run in recent memory and while it may be about the iPhone in particular, it’s sending a message regardless of the device. I’ll admit to being skeptical that T-Mobile … [read full article]

T-Mobile’s iPhone Marketing Campaign Blitz Kicks Off Thursday As Store Reps Finalize Training

As T-Mobile employees wind down their training for the iPhone 5 launch hour nears, we’re ready to see T-Mobile unveil it’s reportedly “massive” iPhone advertising campaign. Expect to see the words “screaming fast” play a major part as the ads begin Thursday night. We’re even going way, way out on a limb as there’s a rumor swirling around … [read full article]

Samsung Posts Galaxy S 4 TV Spots Showcasing New Features

Samsung’s marketing machine is starting to kick the Galaxy S 4 TV campaign into gear with a set of four commercials ready to make their way across the globe. Android Central managed to get their hands on a copy of a 62 second commercial landing in the UK on April 26th. The ad itself is basically a demo of all the highlighted and noteworthy features, which is exactly what Samsung should be … [read full article]

Strangest Commercial Ever Offers T-Mobile Customers $100 Credit To Switch To Virgin Mobile

Hello again Virgin Mobile and thank you very much for the creepiest commercials ever. Seriously, Virgin’s second commercial in two years aimed directly at stealing T-Mobile customers is perhaps the oddest commercial I’ve seen in recent wireless industry history. A brain jumping on a chair is somehow appealing and makes me want to switch carriers, riiiiiight. I’m usually pretty critical of T-Mobile’s marketing but at least I don’t cringe when I … [read full article]

Thanks For The Marketing Memories Carly, We’ll Miss You

In the heat of the last 36 hours and a continuous stream of T-Mobile news, I almost didn’t take notice that Carly hasn’t appeared at all. Not only did Carly not appear on stage at the T-Mobile event as she had in years past, but is also absent from the company’s new marketing spots. We knew that T-Mobile was adopting a new marketing strategy and with that, T-Mobile has confirmed to Business … [read full article]