Tag Archives: Marketing

Tmo BlackBerry fans not happy with iPhone switch promotion

In the tech world, there are fans of every platform and manufacturer. Some groups may be louder and larger than others, but you won’t find many fans as loyal as that of BlackBerry phones. They’ve stuck with the company from the chart-topping days of the original BlackBerry Bold, and now – even though the company is nowhere near its glory days of old – they still cling on to their devices. Fact is, … [read full article]

Tim Tebow to star in two T-Mobile Super Bowl ads

Tim Tebow may be most well known for his antics on a football field, playing quarterback for the New York Jets, but after this year’s Super Bowl, we may remember him more for playing a rock star, or bull rider in T-Mobile’s advertising campaign for the biggest American sporting event of the year so far. How does Tebow fit in with T-Mobile’s approach to the smartphone market? You may ask. The answer: Contracts. … [read full article]

T-Mobile’s latest marketing stunt – genius or just plain childish?

Yesterday, T-Mobile announced that it would launching another marketing campaign against AT&T from today. Major newspapers would see print advertisements from Magenta commenting on how “nice” its competitor is. Along with it, came a “fake” press release with made up comments from AT&T’s chief and comments from Legere. “Call it an awakening,” said Ralph de la Vega, president and CEO of AT&T Mobility, “but I felt it was time to … [read full article]

T-Mobile set to kick off fresh advertising campaign against AT&T [Update: Official ad image]

Ever since John Legere took over T-Mobile and the Uncarrier movement kicked in to high gear, he’s made a point of aiming jibes towards the country’s #2 carrier. In fact, at one point on Twitter, it seemed like barely a day went by when he didn’t dig at his company’s most bitter rival. Getting thrown out of an AT&T party at CES confirmed without doubt that there’s clearly no love lost between the … [read full article]

“Un-leash with T-Mobile” ad promotes $0 down on Galaxy devices plus a sly dig at AT&T

Along with its $0 down holiday promotion on Samsung and Apple devices, T-Mobile has produced a new ad. Dubbed “Un-leash with T-Mobile” the ad focusses on the $0 down on all Galaxy devices promotion, but covers all the essential USPs (unique selling points) of Tmo. Not only are the devices at a great price, they’re for sale without any “restrictive annual service contracts, no upgrade run-around and best of all, no AT&T.” The ad is colorful, energetic … [read full article]

T-Mobile UnCarrier Ad Featuring Phone Theft Lands Company In “Hot Water”

T-Mobile’s JUMP! ad campaign with Bill Hader has met moderate success but now one of the ads is landing the company in some “hot water.” A letter written by San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman ask the carrier to pull the ad featuring Hader and an attempted mugging. “This ad is more than tasteless: These robberies often turn violent and have resulted in severe injuries and multiple deaths,” … [read full article]

T-Mobile Execs Explain Why AT&T Is Target Of Company Marketing, Possible Sprint Merger

T-Mobile’s targeting of AT&T inside their marketing campaigns has certainly brought plenty of attention and T-Mobile’s Chief Marketing Officer Mike Sievert explained why  at an Investor conference earlier this morning. Sievert explained that T-Mobile focuses its attention on AT&T because it has the largest group of dissatisfied customers: “They combine two things: being big and being bad.” While Sprint may … [read full article]

Has Your Smartphone Ever Gone Through The Laundry? T-Mobile JUMP! Can Help

T-Mobile’s JUMP! commercials may be silly, but I’d be lying if I said I never “accidentally” put my phone through the wash. We all know what happens when you walk into your local carrier store afterwards…only to discover you have no insurance. T-Mobile JUMP! may be just what the doctor ordered for anyone who has ever experienced this unfortunate laundry scenario. Going from touchscreen to melted-screen is frustrating. Luckily, T-Mobile JUMP!™ … [read full article]

The iPhone 5s/5c Has Arrived On T-Mobile, And You’ll Never Guess The Most Popular 5c Pre-Order Color

Today is the day and perhaps one of the biggest launches in recent T-Mobile history as the company finally finds itself off the sidelines with a new Apple iPhone launch. To say that T-Mobile is excited about this launch would be a mild understatement, and you can tell exactly that from the Bloomberg interview with T-Mobile CMO Mike Sievert. According … [read full article]

T-Mobile Hits Back After Advertising Council Advises Carrier To Modify Marketing Claims

If anyone actually thought T-Mobile CEO John Legere would take the AT&T/National Advertising Division rebuke lying down, well…we’re just going to call you silly. Taking the NDA findings lying down is exactly the opposite of what T-Mobile and their boisterous CEO will do. In fact, Legere dropped this image off to me on Twitter boasting how he is reacting in a way AT&T likely never expected. AT&T may not have expected … [read full article]