Tag Archives: Marketing

T-Mobile eyeing summer for post-merger marketing effort

T-Mobile and Sprint officially closed their merger one week ago, but it may still be a few months before we really see a push of The New T-Mobile. Speaking to CNBC‘s David Faber last week, T-Mobile CEO Mike Sievert hinted that he’s planning to begin unifying T-Mo and Sprint in the summer. There’s no exact date set in stone quite yet, and T-Mobile won’t be making any big changes … [read full article]

Tim Tebow to star in two T-Mobile Super Bowl ads

Tim Tebow may be most well known for his antics on a football field, playing quarterback for the New York Jets, but after this year’s Super Bowl, we may remember him more for playing a rock star, or bull rider in T-Mobile’s advertising campaign for the biggest American sporting event of the year so far. How does Tebow fit in with T-Mobile’s approach … [read full article]

“Un-leash with T-Mobile” ad promotes $0 down on Galaxy devices plus a sly dig at AT&T

Along with its $0 down holiday promotion on Samsung and Apple devices, T-Mobile has produced a new ad. Dubbed “Un-leash with T-Mobile” the ad focusses on the $0 down on all Galaxy devices promotion, but covers all the essential USPs (unique selling points) of Tmo. Not only are the devices at a great price, they’re for sale without any “restrictive annual service contracts, no upgrade run-around and best of all, no AT&T.” The ad is colorful, energetic … [read full article]

T-Mobile UnCarrier Ad Featuring Phone Theft Lands Company In “Hot Water”

T-Mobile’s JUMP! ad campaign with Bill Hader has met moderate success but now one of the ads is landing the company in some “hot water.” A letter written by San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman ask the carrier to pull the ad featuring Hader and an attempted mugging. “This ad is more than tasteless: These robberies often … [read full article]