Tag Archives: Marketing

T-Mobile And…Xzibit Talk About The No-Contract Experience

Please forgive me for this…but you’ve just been pimped by T-Mobile. Now that I got that out-of-the-way, T-Mobile is adding another round of “celebrities” to their marketing staple with this 50 second spot. Xzibit, famous for his rapping but more famous for his host gig on MTV’s Pimp My Car talks about how he made the switch from AT&T to T-Mobile. Really, just watch this video. Actor, Rapper and Producer Xzibit doesn’t have contracts in his … [read full article]

Video: T-Mobile…The ‘Simple Choice’ If You Live In A Shoe

The next advertisement in T-Mobile’s line of Simple Choice TV spots shows just how important Simple Choice is to those of you who live in a shoe. In fact, Simple Choice can help remove the embarrassment of telling your friends you actually live in a giant shoe. I don’t know, maybe living in a giant shoe would be fun…using the laces to swing around like your own personal jungle gym? Actually, that just … [read full article]

T-Mobile’s Newest Commercial “Pipes” Takes Another Swipe At AT&T

T-Mobile just isn’t letting up on AT&T, data congestion and the iPhone 5. First we had Mousetraps, then Frankenstein, a man frozen in ice and now…pipes! Pipes with colored liquid representing data congestion! Hey T-Mobile, why not take some cheap shots at Sprint…a company whose data speeds really suck. Have you seen their LTE speeds? I can build a website faster than Sprint customers can view one on of their fancy LTE smartphones. … [read full article]

Samsung’s New “Pool Party” Commercial Highlights Galaxy S 4 Specific Features

With the release of the Galaxy S 4 around the world comes the inevitable onslaught that is the Samsung marketing machine. Once again they are taking the opportunity to take some shots at their biggest competitor…the iPhone and its lack of Galaxy-specific features like Air View technology, S Beam file transfer and Drama Shot. While some of these features are more gimmicky than others and need more time to be fleshed out (see … [read full article]

Microsoft Pokes Fun At “iSheep” And “One Trick Pony” Samsung Galaxy Owners

Sure the ad is for the Lumia 920 and it’s AT&T branded in the commercial, but this is a Microsoft ad and one of the best marketing spots I’ve seen in some time. Between the “iSheep” insults, the “one trick pony” Samsung Galaxy Note insults and the guy with the Apple logo tattooed on his chest, Microsoft hits a home run with this ad. I had to watch this twice just to catch-all the fanboy insults the … [read full article]

T-Mobile’s New Marketing Spot Trades Carly For Frankenstein, Simple Choice And AT&T

T-Mobile’s newest Simple Choice marketing spot will air during the NBA playoffs tonight and it’s a far cry from the days of Carly. In fact, we’re trading Carly in for Frankenstein, Simple Choice and pot shots at AT&T. It’s clear that T-Mobile’s primary focus is convincing AT&T customers the grass is much greener on this side of the SIM card fence. As Dr. Frankenstein works to explain that T-Mobile’s service is faster, Frankenstein picks … [read full article]

T-Mobile Debuts Second iPhone 5 Commercial, “Mousetraps”

T-Mobile’s first iPhone 5 marketing spot debuted to the world the night before the smartphone officially went on sale nationwide. Now, with one of their “best weekends ever” behind them, T-Mobile is letting loose the second marketing spot titled “Mousetraps.” Clearly there is a play on the idea that “other” carriers bring you in with small pieces of cheese (subsidy) and (mouse)trap you with two-year agreements. As for T-Mobile, well, it’s just offering a … [read full article]

HTC Drops “Quietly Brilliant” For James Van Der Beek And A Bachelor Parody

Look, I generally love Funny or Die parody videos and I have high hopes for the HTC One, but this video doesn’t do justice to either. This James Van Der Beek ”The Bachelor” inspired parody gets in some highlights of the Zoe camera feature and long battery life, but for the most part this is the exact opposite of the direction we hoped for HTC. The bottom line? This was a video with great potential for a smartphone … [read full article]

T-Mobile’s First iPhone 5 Marketing Spot Is Live As Stores Gear Up For Friday Morning

Well, what can I say about this other than to hit on the notion that T-Mobile’s marketing team is truly getting aggressive. This is perhaps one of the most aggressive ads I’ve seen T-Mobile run in recent memory and while it may be about the iPhone in particular, it’s sending a message regardless of the device. I’ll admit to being skeptical that T-Mobile … [read full article]