Tag Archives: jump!

CIRP: Jump early upgrade plan helping T-Mobile keep “a much higher percentage of customers than the other carriers”

A report from CIRP (Consumer Intelligence Research) suggests that of all the Uncarrier phases working best, it’s Jump! giving T-Mobile the edge over its competitors. Combined with the separation of airtime and phone costs, it’s helping Tmo keep hold of its customers, and attract more from other carriers. As a result, T-Mobile is keeping hold of a far higher percentage of its current customers than any other carrier, while simultaneously, attracting more from … [read full article]

How long until T-Mobile is #3?

It’s been little under two weeks since T-Mobile announced its quarterly results for Q3 2013. It was a very strong quarter for the magenta colored carrier and one which indicated that Tmo is certainly going about things the right way. By challenging the status quo and becoming the “UNcarrier” it’s stopped being just another network operator, and … [read full article]

Take-away from Q3 earnings call: “We’re not done yet”

In my short time here at TmoNews one thing’s become increasingly clear: Many of you are frustrated by the coverage in some areas. Some of those are only a short distance from major metro areas, who get the benefit of the carrier’s fastest available coverage. Incredibly frustrating for you guys, I’m sure. Others – more understandably – are in rural areas of low focus for any carrier. As I’m typing this, T-Mobile’s chiefs … [read full article]

T-Mobile Has Taught Us That Change Is Not Always Bad

T-Mobile has made some incredible decisions this year regarding their company. It all started back when they dubbed themself the “Uncarrier”, the only carrier out of the big four in the United States that ditched contracts entirely. There were no more hidden fees, you get what you pay for. You didn’t even have subsidized pricing on phones anymore; instead you paid for your device full price over time. It was a decision that was both … [read full article]

T-Mobile UnCarrier Ad Featuring Phone Theft Lands Company In “Hot Water”

T-Mobile’s JUMP! ad campaign with Bill Hader has met moderate success but now one of the ads is landing the company in some “hot water.” A letter written by San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman ask the carrier to pull the ad featuring Hader and an attempted mugging. “This ad is more than tasteless: These robberies often turn violent and have resulted in severe injuries and multiple deaths,” … [read full article]

Has Your Smartphone Ever Gone Through The Laundry? T-Mobile JUMP! Can Help

T-Mobile’s JUMP! commercials may be silly, but I’d be lying if I said I never “accidentally” put my phone through the wash. We all know what happens when you walk into your local carrier store afterwards…only to discover you have no insurance. T-Mobile JUMP! may be just what the doctor ordered for anyone who has ever experienced this unfortunate laundry scenario. Going from touchscreen to melted-screen is frustrating. Luckily, T-Mobile JUMP!™ … [read full article]

Sprint Prepares T-Mobile JUMP! Competitor With Its “One Up” Early Upgrade Program

  I really can’t wait to see how T-Mobile CEO @john_legere tweet reacts to the news that Sprint is preparing to launch its very own JUMP! competitor. Calling it “One Up,” Sprint is the last of the national carriers to echo T-Mobile’s early upgrade program after AT&T and Verizon launched their own programs soon after T-Mobile went live with JUMP! While it’s safe to argue that AT&T Next and Verizon EDGE … [read full article]

“Search Restaurants” Or Take Advantage Of T-Mobile’s JUMP! Upgrade

I kind of like this one, and it’s an all too familiar story before the days of Siri and Google Now. I’ve seen some mixed reviews and sure, Bill Hader is no Carly, but I think they are on the right path with these commercials. It’s a familiar, comedic face and that’s a good thing. Still, I just want one commercial with Hader as Stefan. “Searching for a place to eat with an old phone … [read full article]