Tag Archives: iPhone 5

T-Mobile’s First iPhone 5 Marketing Spot Is Live As Stores Gear Up For Friday Morning

Well, what can I say about this other than to hit on the notion that T-Mobile’s marketing team is truly getting aggressive. This is perhaps one of the most aggressive ads I’ve seen T-Mobile run in recent memory and while it may be about the iPhone in particular, it’s sending a message regardless of the device. I’ll admit to being skeptical that T-Mobile … [read full article]

T-Mobile Taking Over Radio Airwaves Today, Simple Choice Is Everywhere

A small but notable post here as I’ve discovered that T-Mobile has completely taken over the airwaves of a number of radio stations in South Florida, Seattle, Philadelphia, Denver, Orlando, Dallas, New York City, Portland and more. On 96.5 in South Florida, the “Next hour of music is sponsored by T-Mobile” and every ad prior to that hours worth of music was [read full article]

T-Mobile’s iPhone Marketing Campaign Blitz Kicks Off Thursday As Store Reps Finalize Training

As T-Mobile employees wind down their training for the iPhone 5 launch hour nears, we’re ready to see T-Mobile unveil it’s reportedly “massive” iPhone advertising campaign. Expect to see the words “screaming fast” play a major part as the ads begin Thursday night. We’re even going way, way out on a limb as there’s a rumor swirling around … [read full article]

(Updated) T-Mobile Adds iPhone 4/4S Trade-In Offer For $0 Down Payment On iPhone 5

Updated: After seeing a bunch of questions regarding the credit applying toward a full outright purchase of the iPhone 5, I pinged T-Mobile’s PR and they confirmed the credit applies to full retail purchases.  T-Mobile announced late last night it will supplement its upfront iPhone 5 pricing with a special trade-in offer. The offer, which lasts through Father’s Day on June 16th, will allow well-qualified customers to bring in their iPhone 4S … [read full article]

T-Mobile Execs See Higher Store Traffic Post-UNcarrier Announcement, 250K Pre-Registrations For iPhone 5 Launch

T-Mobile execs took a moment to speak to CNET and discuss the initial reaction to their new Simple Choice/UNcarrier company. Andrew Sherrard, senior vice president of marketing and David Carey, executive vice president for corporate services stated that traffic in stores is up. “I have every reason to believe this momentum will continue and carry forward,” he said but Carey did admit its too early to gauge any real indicators right now. T-Mobile … [read full article]

T-Mobile Retail Stores Start Prepping For iPhone Launch As Uniforms, Demo Units Begin Arriving

With the iPhone launch on T-Mobile just four days away, T-Mobile’s retail locations are getting ready with brand-new “uniforms” and demo inventory. T-Mobile isn’t a stranger to rolling out new T-Shirts as part of major launches, and the Magenta color certainly screams T-Mobile and iPhone at one. As for the demo devices, we don’t expect T-Mobile to receive customer inventory until the night … [read full article]

T-Mobile iPhone 5 Pre-Orders Are A Go, Go, Go

Editors Note: I’ve been told sales start at 4am eastern, it’s a few minutes before that so if you can’t complete the transaction, keep trying! For years we’ve waited for the day that T-Mobile’s smartphone offering would be complete with the four major platforms and that effort begins today as iPhone 5 pre-orders go live. Pricing will be available as listed below with the 16GB models available in store on April 12th.The … [read full article]

(Updated) Public Service Announcement: iPhone 5 Pre-Orders Start Tomorrow

Updated: A previous draft stated that T-Mobile was expecting 200,000 pre-orders, that number I’m now being told is the amount of people who have signed up for more information about the pre-order. While I’m having a harder time than I care to admit nailing down the time iPhone pre-orders will go on sale, they are going on sale at some point tomorrow. I’ll be sure to update this post as soon as … [read full article]

T-Mobile Finally Turns The Tide As Preliminary First Quarter Numbers Show Subscriber Growth

They are setting off fireworks in Bellevue this morning as T-Mobile’s subscriber count showed positive results for the first time in nearly four years. The Magenta carrier released preliminary key customer results prior to their May 8th official release and announced the total customer base had increased 579,000 customers to 34 million. “Our customer experience improvement initiatives and the increase of higher credit quality customers coming over to T-Mobile are resulting in more … [read full article]

Apple Partnering With Barclays For Apple Store iPhone Payment Plans With T-Mobile?

With the announcement of T-Mobile’s iPhone last week and news that only T-Mobile and Apple retail stores will sell the device, the question has come up about how Apple will handle the Value Plan payment plans. Well, according to a new report Apple is partnering with their current credit service Barclays to offer 24 months of no interest payments when buying a new iPhone on T-Mobile at Apple retail stores. The … [read full article]

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