Tag Archives: htc one

HTC Ends “Quietly Brilliant” Tagline, Increases Marketing Budget To Get “Bold”

HTC’s making some sweeping changes to their marketing lately with a new announcement that they are dropping the “Quietly Brilliant” tagline in future product ads. “We have a lot of innovations but we haven’t been loud enough,” said Mr. Ho, a Singaporean who is HTC’s third marketing chief in less than two years. The new approach, he says, will be bolder. HTC’s new marketing effort is just part of their effort to reassure … [read full article]

HTC One Won’t Reach US Shores Until Late April Says New Press Statement

htcone

A brand new press statement from HTC just hit our inbox offering up some less than thrilling news on HTC One availability. “HTC has seen unprecedented demand for and interest in the new HTC One, and the care taken to design and build it is evidenced in early reviews. The new HTC One will roll out in the UK, Germany and Taiwan next week and across Europe, North America and most of … [read full article]

New HTC One Marketing Spot Highlights BlinkFeed And A Potato That Looks Like Elvis

I’d be lying if I said I wasn’t a little more excited about the arrival of the HTC One over the Galaxy S 4. I’m a hardware person and I like quality — in that respect I have to give the nod to HTC for its aluminum build. What I’m not going to give HTC the nod for is this marketing spot…WHAT is going on? Standing on its own, BlinkFeed is novel way to keep … [read full article]

T-Mobile Adds LTE Selection To “Shop By” Options On Website

I can’t really say when an option for “LTE” was added to T-Mobile’s “Shop by” section on their website, but it’s there now. For the moment, just the Galaxy Note II and the “Coming Soon” BlackBerry Z10 show up, but ultimately we’ll see the HTC One and Galaxy S 4 grace this page. There’s really nothing else to emphasize about this option, except that it was only a matter … [read full article]

HTC One Takes To The Streets Right Next To Samsung’s Times Square Takeover

HTC’s clearly not wasting any opportunity to undermine Samsung, especially during their Times Square takeover with some guerrilla marketing tactics. While I stood in line and watched hired persons sporting HTC One gear pass out bottled water and hot chocolate, HTC had the One floating around Times Square just a few feet from Samsung’s Galaxy S 4 setup. Is this trolling or guerrilla marketing genius? You decide. YouTube

HTC One Release Date Delays Caused By Component Shortages?

Reports of delays surrounding the HTC One have been around for a week or so and now, according to the Wall Street Journal we’re finding out why. According to the WSJ report, component shortages have forced the manufacturer to push back the timetable for its flagship release. Except, that’s not the whole story. According to one unnamed HTC exec, these shortages are in part caused by suppliers no longer looking at HTC … [read full article]

HTC Announces One Developer Edition, Will Set You Back $650

If you’ve got $650 hanging around, you might want to take notice of the newly announced HTC One developer edition. That’s right, the One can be yours SIM and bootloader unlocked if the price is right. T-Mobile fans should take note that the dev edition doesn’t offer AWS (1700) with HSPA+, so you might want to make sure you’re in an area where T-Mobile has enough HSPA+ coverage on the 1900 band … [read full article]

New HTC Video Showcases Design And Manufacturing Of One Flagship

If there’s one thing I can absolutely say about HTC hardware, it’s the pride the company puts in to ensuring they combine the best of engineering and design to make something special. A new 85 second video from HTC highlights exactly that as the HTC One creative director and Senior Director of Manufacturing Design walk you through the thought process that went into the design and build of the upcoming HTC flagship. Even as the [read full article]