Tag Archives: galaxy S 4

HTC Ends “Quietly Brilliant” Tagline, Increases Marketing Budget To Get “Bold”

HTC’s making some sweeping changes to their marketing lately with a new announcement that they are dropping the “Quietly Brilliant” tagline in future product ads. “We have a lot of innovations but we haven’t been loud enough,” said Mr. Ho, a Singaporean who is HTC’s third marketing chief in less than two years. The new approach, he says, will be bolder. HTC’s … [read full article]