Tag Archives: Ditch and Switch

Advertising group recommends T-Mobile make ‘Ditch and Switch’ campaign more clear

Last year, the National Advertising Division recommended that T-Mobile discontinue some of the claims it was making in its “Ditch and Switch” ad campaign. T-Mobile appealed the decision to the National Advertising Review Board, another unit of the advertising industry’s self-regulatory system, and now the NARB’s decision has come out. The National Advertising Review Board has recommended to T-Mobile that they better explain to consumers the terms of their “Ditch and Switch” campaign. First, the … [read full article]

T-Mobile launches “Ditch and Switch” program, offering chance to win 1 year of free service

When T-Mobile launched Contract Freedom at the Uncarrier 4.0 event in January 2015, it also started a huge social campaign in which it encouraged new customers to share their break-up stories. Now, the carrier has rebranded and relaunched a similar program and is offering the chance to win 12 months worth of service. To take part, all you need to do is head on over to the bespoke Facebook page, choose … [read full article]