Tag Archives: device subsidy

T-Mobile CMO Cole Brodman Clarifies Statements On Device Subsidies

There is little question that device subsidies are a hotbed of the US wireless industry with a variety set of viewpoints about their usefulness. One man who doesn’t see them as a beneficial part of the marketplace is T-Mobile CMO Cole Brodman, who last week spoke out regarding device subsidies and the negative impact they have on the consumer and the market. While the comments we saw in our own post … [read full article]

T-Mobile CMO Says Device Subsidies Need To Go, Not Likely To Happen

Speaking at the GeekWire Summit, T-Mobile CMO Cole Brodman says carrier subsidies are hurting the industry. “It actually distorts what devices actually cost and it causes OEMs, carriers — everybody to compete on different playing fields, and I think it is really difficult, especially from a consumer perspective, because it causes consumers to devalue completely the hardware they are using…. It is amazing hardware, but it has become kind of throw away. … [read full article]