Tag Archives: chief marketing officer

Image Confirms T-Mobile Moto X Availability Through “Google Play Only?”

With lingering questions still surrounding the T-Mobile Moto X launch, perhaps this image that just landed in my inbox will help clear up some answers. According to the internal shot from T-Mobile, the Moto X will only be available through “Google Play.” Immediately after the launch, a statement provided by T-Mobile Marketing Chief Mike Sievert stated the Moto X would “initially be available through Motorola’s channels.” That’s slightly contradictory from … [read full article]

T-Mobile Announces Hiring Of New Chief Marketing Officer

T-Mobile announced late yesterday the appointment of Michael Sievert as the company’s new Chief Marketing Officer, effective November 19th: “Mike is a unique creative genius, and his track record as a disruptive force in tech and telecom couldn’t be better suited to our plans to redefine wireless as America’s un-carrier,” said John Legere, president and CEO of T-Mobile USA. “This is a critical and incredibly exciting time for T-Mobile as we race forward … [read full article]

T-Mobile Marketing Chief Cole Brodman Retires, Leaving End Of May

T-Mobile USA Marketing Chief Cole Brodman is leaving the company later this month, T-Mobile confirmed early this morning. Brodman held the position of T-Mobile’s Chief Marketing officer for a little less than two years having spent almost 17 years with the company. Brodman will step down as of May 25th, though he will continue as a strategic advisor according to T-Mobile Chief Executive Philip Humm. “It’s a retirement from T-Mobile,” said Brodman, … [read full article]

T-Mobile CMO Says Device Subsidies Need To Go, Not Likely To Happen

Speaking at the GeekWire Summit, T-Mobile CMO Cole Brodman says carrier subsidies are hurting the industry. “It actually distorts what devices actually cost and it causes OEMs, carriers — everybody to compete on different playing fields, and I think it is really difficult, especially from a consumer perspective, because it causes consumers to devalue completely the hardware they are using…. It is amazing hardware, but it has become kind of throw away. … [read full article]

On GigaOM Mobilize Stage T-Mobile CMO Cole Brodman Talks Android, Data, iPhone

We just finished our live-blog coverage of T-Mobile CMO Cole Brodman on stage at GigaOM Mobilize and of course the all-important question surrounding the iPhone was asked by host Om Malik. In response Brodman responded elusively that “the ball is in Apple’s court.” Brodman further said that T-Mobile has made it clear to Apple “our desire to have the iPhone.” When asked about an iPhone for T-Mobile this October, Brodman said he … [read full article]

(Update: We’re Live!) T-Mobile CMO On Stage At GigaOM Mobilize Conference

Watch live streaming video from mobilize2011 at livestream.com If you’re looking to get the inside track from a man truly in the know we suggest you catch Cole Brodman, T-Mobile’s Chief Marketing Officer on stage at GigaOM Mobilize 2011 at 2:30pm EST. 4G ARRIVES: A CARRIER’S PERSPECTIVE ON THE EVOLVING MOBILE ECOSYSTEM Mobilize is thrilled to welcome back Cole Brodman. Last time he spoke, his picture … [read full article]

Did T-Mobile CMO Confirm No iPhone 5 For Magenta This Year?

Update: As a number of you are pointing out, we could read a lot into the “this year” portion of the statement. Does that mean an iPhone 4/4S is coming to T-Mobile this year or is a deal in place for T-Mobile to launch an iPhone in 2012? There is a lot of ways to interpret his statement but one thing seems certain, no iPhone 5 for T-Mobile anytime before midnight on December … [read full article]