Tag Archives: challenger strategy

Deutsche Telekom CFO Says T-Mobile USA Can Stand Alone, Doesn’t Need A Partner

Deutsche Telekom CFO came right out today speaking at the 40th Annual J.P. Morgan Global Technology, Media and Telecom conference and said that T-Mobile USA is “not a problem” for the international carrier. “There’s always a perception that if these guys are selling an asset it must be a problem child,” Höttges said. “It is not a problem for us. … [read full article]

T-Mobile Shifts Marketing Message To Focus On 4G Network

Yesterday, March 14th marked a shift in T-Mobile’s marketing message away from specific Value Plans and toward its 4G network. Their $49.99 per line message will remain as consumers are responding favorably, but T-Mobile will emphasize more choices at that price as well. They list a few benefits of their new messaging: Allows for better focus on the network and providing value through devices … [read full article]

T-Mobile Announces 2012 Reinvigorated Challenger Strategy, Will Refocus Company

On the heels of T-Mobile’s fourth quarter 2012 financial earnings, T-Mobile announces a reinvigorated challenger strategy for 2012 to help move the business back on track. T-Mobile CEO Philip Humm outlined the reinvigorated challenger strategy focused on making T-Mobile’s 4G services more affordable. In 2012 we will see T-Mobile: “Aggressively” pursue the B2B market, … [read full article]