Tag Archives: challenger strategy

T-Mobile Says “Making Great Progress” On 4G Network Modernization

T-Mobile Senior Vice President Dave Mayo took to the company’s Insight and Issues blog this afternoon and provided us with a brief update on T-Mobile’s current 4G network modernization progress. Let’s hit some of the high-points as Mayo says that the first 400 modernized GSM/HSPA+ sites will be completed by the end of June, with more than 2,500 sites installed by the end of July. Of course, those sites are likely scattered … [read full article]

Deutsche Telekom CFO Says T-Mobile USA Can Stand Alone, Doesn’t Need A Partner

Deutsche Telekom CFO came right out today speaking at the 40th Annual J.P. Morgan Global Technology, Media and Telecom conference and said that T-Mobile USA is “not a problem” for the international carrier. “There’s always a perception that if these guys are selling an asset it must be a problem child,” Höttges said. “It is not a problem for us. And that is due to the fact that we have a clear path … [read full article]

AT&T Begins Unlocking Out Of Contract iPhone’s Today, Good News For T-Mobile Refarming

Note: Not really sure why this is confusing people, but you have to be an AT&T customer for this to work. They won’t unlock it for just anyone. AT&T has made it official beginning today, Sunday, April 8th that the company will allow customers who have fulfilled their two-year contracts to unlock their iPhone for use on any GSM network. AT&T gave the following statement to 9to5Mac:  “Beginning Sunday, April 8, we will … [read full article]

T-Mobile Shifts Marketing Message To Focus On 4G Network

Yesterday, March 14th marked a shift in T-Mobile’s marketing message away from specific Value Plans and toward its 4G network. Their $49.99 per line message will remain as consumers are responding favorably, but T-Mobile will emphasize more choices at that price as well. They list a few benefits of their new messaging: Allows for better focus on the network and providing value through devices rather than specific rate plans Emphasis on providing a … [read full article]

T-Mobile Emphasizes Service Over Speed While Waiting For LTE?

We’ve already seen and heard T-Mobile’s plans for 2012, a reinvigorated company with a “Challenger Strategy” ready to take on the world. It starts with a $4 billion network investment and the beginnings of a LTE rollout, and highlights a 1900MHz HSPA+ refarm allowing customers to use almost any unlocked HSPA+ capable phone in the world. T-Mobile will work hard to get wholesalers onto their network and will work furiously to … [read full article]

Update: T-Mobile CEO Philip Humm And CTO Neville Ray Outline Company Plans, 10 LTE Devices In 2013

Update: I accidentally left out a critical part of todays story, T-Mobile CEO Philip Humm indicated the carrier would offer 10 LTE handsets by the end of 2013. Along with that, T-mobile stated their LTE network would support theoretical speeds up to 72Mbps. On a conference call earlier this morning T-Mobile CEO Philip Humm and CTO Neville Ray continued to outline company plans for 2012. While they discussed information that was already … [read full article]

T-Mobile Announces 2012 Reinvigorated Challenger Strategy, Will Refocus Company

On the heels of T-Mobile’s fourth quarter 2012 financial earnings, T-Mobile announces a reinvigorated challenger strategy for 2012 to help move the business back on track. T-Mobile CEO Philip Humm outlined the reinvigorated challenger strategy focused on making T-Mobile’s 4G services more affordable. In 2012 we will see T-Mobile: “Aggressively” pursue the B2B market, ramp up advertising spending and work to attract new MVNO partners A $4 billion investment into network modernization … [read full article]