Tag Archives: bring your own device

MetroPCS Announces Bring-Your-Own-Device Program Opening Up Network To T-Mobile Devices

Looks like those rumors on T-Mobile supported devices heading to MetroPCS shelves on June 12th were spot on as the company launched a bring-your-own-device service this morning. The service, which supports GSM-based Android phones and specific versions of Apple’s iPhone. The news, which had leaked back on June 4th but was already confirmed by both T-Mobile and MetroPCS execs highlights T-Mobile’s plan to offer more than MetroPCS’ current line of … [read full article]

T-Mobile’s Fourth Quarter Report Discusses First LTE Networks, iPhone, And 1900MHz HSPA+ Launches

While T-Mobile’s fourth quarter 2012 financial report may be a mixed bag financially, it did yield a number of notable facts on the company’s iPhone subscriber base, LTE networks and new HSPA+ 1900MHz launches. We’ll start things off with HSPA+ as T-Mobile announces their 4G network now serves more than 225 million people. As for HSPA+ on the 1900MHz band, T-Mobile announced more … [read full article]

T-Mobile Announces Five New Modernized Markets, Brings Total To 23

T-Mobile’s lighting up five additional modernized markets today, bringing their total count up to 23 as they continue working to modernize as many markets as possible before year’s end. Continuing T-Mobile’s fast-paced work to enhance our powerful 4G experience across the country, we’re announcing today technology advancements in five metro areas, including the windy city of Chicago; Reno, Nev.; and Fresno, Sacramento and Southern Calif. T-Mobile’s total network enhancements in 23 markets now … [read full article]

Telefonica Exec Warns T-Mobile Over Dropping Subsidies

There’s been no shortage of detractors over T-Mobile’s risky decision to move to a Value Plan only world in 2013. Now, Tracy Isacke, director of Telefonica Digital, a large Spanish multinational telecommunications company with more than 313 million customers worldwide is advising T-Mobile not to go down this path. Isacke suggests taking it from experience as Telefonica decided to undertake … [read full article]

T-Mobile’s “Bring Your Own Device” Store Banners Reappear Sans iPhone

After the news that T-Mobile would no longer use the “Apple iPhone” name in their “Bring your own device” campaign, we knew it was just a matter of time before new marketing material dropped. As we see in the image above in these newly acquired images, T-Mobile is still directly targeting AT&T smartphone owners with unlocked devices emphasizing the opportunity to save up to $50 per month. That’s pretty much the … [read full article]

T-Mobile Confirms Removal Of “Apple iPhone” Name In Marketing

T-Mobile has confirmed to the Wall Street Journal the removal of the Apple iPhone name from the company’s “bring your own device” marketing push. T-Mobile says the reason for the change was a “natural progression,” and that the company had planned only to use the iPhone name for the month of September. T-Mobile says it will switch out the iPhone image for “other AT&T smartphone images” in the future and the program, … [read full article]

T-Mobile To Stop Using “Apple iPhone” Name For Bring Your Own Device Program?

Here’s a piece of news I think a number of us had predicted would come as T-Mobile sends out a memo indicating the “Apple iPhone” name can no longer be used in conjunction with marketing for the “Bring Your Own Device” program. Now, let’s be clear and say we don’t know the reasons for this, it could be a T-Mobile management decision, an Apple legal decision, a T-Mobile legal decision or something … [read full article]