Tag Archives: brand perception

T-Mobile Challenging Verizon In Brand Perception According To Research Firm

  According to data from at least one research firm, T-Mobile’s rebranding as the “Un-carrier” is working and working well. Research firm YouGov found for the first time since it began tracking this type of data one year ago, that smartphone users are more likely to switch to T-Mobile than Verizon. YouGov’s “BrandIndex Buzz score” shows that T-Mobile has surpassed Verizon at least twice in the last four months. Ultimately, part of T-Mobile’s success … [read full article]