Tag Archives: b2b

T-Mobile Announces 2012 Reinvigorated Challenger Strategy, Will Refocus Company

On the heels of T-Mobile’s fourth quarter 2012 financial earnings, T-Mobile announces a reinvigorated challenger strategy for 2012 to help move the business back on track. T-Mobile CEO Philip Humm outlined the reinvigorated challenger strategy focused on making T-Mobile’s 4G services more affordable. In 2012 we will see T-Mobile: “Aggressively” pursue the B2B market, ramp up advertising spending and work to attract new MVNO partners A $4 billion investment into network modernization … [read full article]

T-Mobile Offering Square Payment Readers With 4G Smartphone Upgrades?

Here’s one we didn’t see coming…T-Mobile is unveiling a promotion this week by partnering up with mobile payment operator, Square. T-Mobile is offering its business users an upgrade plan allowing them to buy a 4G smartphone and select unlimited talk, text and data for $69.99 with a two-year contract. Along with the purchase of the smartphone and selection of the rate plan, T-Mobile is including a free Square mobile payment credit card reader … [read full article]

T-Mobile Launches HTC Flyer For Business-2-Business Customers Only

T-Mobile B2B customers looking to score a new tablet now have the opportunity to pick up the HTC Flyer which launched yesterday as a business-2-business exclusive. We’ve had plenty of clues and hints that the Flyer would eventually arrive on the Magenta network since this past February and now its official, at least for business customers. The major exception is of course no indication (as of today at least) that … [read full article]