Tag Archives: AT&T

T-Mobile’s New Marketing Spot Trades Carly For Frankenstein, Simple Choice And AT&T

T-Mobile’s newest Simple Choice marketing spot will air during the NBA playoffs tonight and it’s a far cry from the days of Carly. In fact, we’re trading Carly in for Frankenstein, Simple Choice and pot shots at AT&T. It’s clear that T-Mobile’s primary focus is convincing AT&T customers the grass is much greener on this side of the SIM card fence. As Dr. Frankenstein works to explain that T-Mobile’s service is faster, Frankenstein picks … [read full article]

Hoping To Snag A 64GB HTC One On T-Mobile? Nope, That’s An AT&T Exclusive

If you were hoping to get your hands on the HTC One with 64GB of internal memory, we’re learning that T-Mobile nor Sprint will be the place to do that. AT&T outed the 64GB model as a carrier exclusive in a five-minute walk-through video posted to their YouTube channel. There’s still the question of when you’ll be able to buy the device period, no matter the size as “April” is still as close as … [read full article]

AT&T Responds To T-Mobile’s New Rate Plans With “Whatever”

T-Mobile’s CEO hit hard against the current state of wireless subsidized sales stating “this is the biggest crock of shit I’ve ever heard in my entire life.” AT&T shrugged off the attacks on their network and business plan with a simple “whatever.” Sprint offered up a slightly more embellished statement on today’s T-Mobile news: “Sprint gives its customers the best of both worlds with … [read full article]

T-Mobile Responding To AT&T’s Newspaper Ad With Their Own Creative Responses

Let me be the first to say, that if these ads developed for T-Mobile in response to AT&T’s one-page attack ad last week don’t run in newspapers everyday for the next year, I’m going to be disappointed. Do these ads point to a new, cocky T-Mobile? Absolutely, but that’s what makes me love these three spots. I’ve long hoped that T-Mobile would do more to adopt a scrappy marketing campaign and start … [read full article]

AT&T Finally Responds To T-Mobile’s CEO Comments Calling AT&T’s Network “Crap”

AT&T is finally taking aim at T-Mobile almost two months after the newly installed CEO of T-Mobile called the AT&T network “crap” at their keynote CES event back in early January. Responding to the claims from T-Mobile, AT&T took out a full-page attack ad in the New York Times, Wall Street Journal and USA today. The ad claims T-Mobile drops 2x the calls as AT&T as well supporting network speeds that are … [read full article]

AT&T CEO Admits Poor Execution Doomed T-Mobile Deal

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In a move that will surprise no one, AT&T CEO Randall Stephenson has finally admitted that poor execution doomed his attempt to take over T-Mobile. During an interview with Phil Weiser, dean of the University of Colorado Law School, Stephenson admitted that the failed deal was one of his worst moments as CEO. “I wouldn’t say it was a bad decision, but it was a decision that didn’t go the way I wanted,” … [read full article]

T-Mobile Revamps Helicopter Commercial To Take Shot At AT&T Voice Quality

T-Mobile’s revamped a commercial originally debuting this past December with an opportunity to take a shot at AT&T’s voice quality at the end. The commercial itself is unchanged as we watch Carly fly around the country with lots of pink lighting going up in the background. It’s the tail end of the commercial that caught our attention as the new tagline hits at AT&T. What do you think? Is AT&T voice quality second place to T-Mobile? … [read full article]

Seattle, Las Vegas Residents Can Put T-Mobile To The Test For 7 Days

T-Mobile’s let loose a quiet promotion for residents of Seattle and Las Vegas in the past few weeks and with it coming back onto my radar, we can only hope this deal extends to other markets in the future. T-Mobile isn’t keeping this one under any sort of wraps as my memory was refreshed after a @tmobile retweet last night by someone taking advantage of this opportunity. According to the T-Mobile.com … [read full article]

See T-Mobile’s CEO Call Out AT&T’s Network In New York City

Remember those colorful remarks we mentioned coming from T-Mobile CEO? Well, the folks from MobileWorldLive happened to catch a bit of T-Mobile’s press event Tuesday night on video. Want to hear T-Mobile’s CEO call AT&T’s New York City network “crap?” Of course you do. Check out the clip which runs till 3:22, with T-Mobile CEO taking the stage at 1:22. Legere has a lot to live up to and [read full article]

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