Tag Archives: AT&T

T-Mobile Hits Back After Advertising Council Advises Carrier To Modify Marketing Claims

If anyone actually thought T-Mobile CEO John Legere would take the AT&T/National Advertising Division rebuke lying down, well…we’re just going to call you silly. Taking the NDA findings lying down is exactly the opposite of what T-Mobile and their boisterous CEO will do. In fact, Legere dropped this image off to me on Twitter boasting how he is reacting in a way AT&T likely never expected. AT&T may not have expected … [read full article]

T-Mobile Slapped On The Wrist For “Misleading” Ad Campaign Against AT&T

Update: T-Mobile CEO John Legere pinged me on Twitter to let me know he responded to the article in the comments below. An image of his comment follows at the end of the article.  Roh oh, T-Mobile may have gone a little too far in its claims against AT&T as the National Advertising Division has slapped T-Mobile on the wrist for statements made in several campaigns. T-Mobile has become considerably … [read full article]

Cheaper iPhone Capable Of Luring More AT&T Customers To T-Mobile?

In a move that will likely cause T-Mobile CEO John Legere to jump for joy over another chance to hit AT&T below the belt, industry analysts speaking to Bloomberg suggest a cheaper ‘iPhone 5C’ could lure more customers away from the death star to T-Mobile. Roger Entner, an analyst at Recon Analytics suggest that the playing field is more level than it has been in recent years and that’s good news for T-Mobile: … [read full article]

Dear T-Mobile: You’ve Come A Long Way, Don’t Sue Over A Color

  As a long time fan of T-Mobile, I’ve supported T-Mobile through thick and thin, acquisition rumors, AT&T buyout attempts and quarter after quarter of disappointing financials. Still, I love the little Magenta carrier that could but another lawsuit over the “Magenta” color just seems both unnecessary and ridiculous. T-Mobile is building up good will right now thanks … [read full article]

T-Mobile Sues AT&T Prepaid Carrier Aio Wireless Over Use Of “Famous Magenta Color”

T-Mobile is ready to defend its “famous Magenta color trademark” once again as a new lawsuit is filed against AT&T’s Aio Wireless prepaid carrier. The case is likely to echo T-Mobile’s infamous lawsuit against Engadget over the color, which T-Mobile, for which T-Mobile has a trademark. According to Law360, T-Mobile filed the lawsuit last Friday in a US District Court in Texas. T-Mobile alleges that AT&T launched Aio after T-Mobile … [read full article]

T-Mobile Execs Mock “AT&T Next” Upgrade Program As Official Statement Is Released

You might love T-Mobile, you might loathe everything about them but nobody can deny that CEO John Legere is one of most outspoken in the industry, perhaps the business world in general. Legere’s new Twitter account @john_legere has quickly become a soap box for Legere to point out the highlights of his own company as well as the shortfalls of the competition. [read full article]

AT&T Mimics T-Mobile, Introduces “AT&T Next” Smartphone, Tablet Upgrade Program

AT&T will copy follow T-Mobile’s lead with their JUMP! upgrade program and introduce “AT&T Next.” With Next, AT&T customers will have the opportunity to buy a new smartphone or tablet every 12 months with no activation, upgrade or financing fees. With AT&T Next, customers purchase a smartphone or tablet with no down payment and agree to pay monthly installments for the device. … [read full article]