Tag Archives: AT&T

T-Mobile calls out AT&T’s new mobile share plans as “complicated” and expensive

AT&T announced some new shared family plans this week. And I’ve been debating on whether or not to call them out on it for the past day or two. It’s hard not to find criticism when looking at the carrier’s efforts at “competing” with T-Mobile. Despite having a larger subscriber base, it clearly feels threatened by Tmo’s moves this year, and – not for the first time – has unveiled new … [read full article]

T-Mobile’s LTE and HSPA+ network latency comes out on top in comparison with AT&T, Verizon and Sprint

With yesterday’s news and encouragements regarding T-Mobile’s continued expansion of its own LTE network in the States and the gradual upgrading to 10+10 and 20+20 networks, it’s a further “cherry on the top” to hear that our favorite magenta colored carrier scored well on latency tests. In LTE, HSPA+ and HSPA tests, it came out on top of every comparison. Using a panel of over 1 million … [read full article]

Will T-Mobile’s Momentum Begin Chipping Away At Their Rivals? Analyst Magic 8 Ball Says Yes

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As the days tick down to T-Mobile’s third quarter financial report, thanks in part to the bold action of their CEO, analysts are continuing to make bold predictions. According to an average estimate of seven analysts contacted by Reuters, T-Mobile is expected to report another 444,000 net additions when they release their third quarter financial results on November 5th. In fact, some analysts Reuters spoke with called those numbers conservative. By comparison, AT&T … [read full article]

T-Mobile Execs Explain Why AT&T Is Target Of Company Marketing, Possible Sprint Merger

T-Mobile’s targeting of AT&T inside their marketing campaigns has certainly brought plenty of attention and T-Mobile’s Chief Marketing Officer Mike Sievert explained why  at an Investor conference earlier this morning. Sievert explained that T-Mobile focuses its attention on AT&T because it has the largest group of dissatisfied customers: “They combine two things: being big and being bad.” While Sprint may … [read full article]

T-Mobile Hits Back After Advertising Council Advises Carrier To Modify Marketing Claims

If anyone actually thought T-Mobile CEO John Legere would take the AT&T/National Advertising Division rebuke lying down, well…we’re just going to call you silly. Taking the NDA findings lying down is exactly the opposite of what T-Mobile and their boisterous CEO will do. In fact, Legere dropped this image off to me on Twitter boasting how he is reacting in a way AT&T likely never expected. AT&T may not have expected … [read full article]

T-Mobile Slapped On The Wrist For “Misleading” Ad Campaign Against AT&T

Update: T-Mobile CEO John Legere pinged me on Twitter to let me know he responded to the article in the comments below. An image of his comment follows at the end of the article.  Roh oh, T-Mobile may have gone a little too far in its claims against AT&T as the National Advertising Division has slapped T-Mobile on the wrist for statements made in several campaigns. T-Mobile has become considerably more … [read full article]