Tag Archives: AT&T

T-Mobile calls out AT&T’s new mobile share plans as “complicated” and expensive

AT&T announced some new shared family plans this week. And I’ve been debating on whether or not to call them out on it for the past day or two. It’s hard not to find criticism when looking at the carrier’s efforts at “competing” with T-Mobile. Despite having a larger subscriber base, it clearly feels threatened by Tmo’s moves this year, and – not for the first time – has unveiled … [read full article]

How long until T-Mobile is #3?

It’s been little under two weeks since T-Mobile announced its quarterly results for Q3 2013. It was a very strong quarter for the magenta colored carrier and one which indicated that Tmo is certainly going about things the right way. By challenging the status quo and becoming the “UNcarrier” it’s stopped being just another network operator, and … [read full article]

T-Mobile’s LTE and HSPA+ network latency comes out on top in comparison with AT&T, Verizon and Sprint

With yesterday’s news and encouragements regarding T-Mobile’s continued expansion of its own LTE network in the States and the gradual upgrading to 10+10 and 20+20 networks, it’s a further “cherry on the top” to hear that our favorite magenta colored carrier scored well on latency tests. In LTE, HSPA+ and HSPA tests, it came out on top of every comparison. Using a panel of over 1 million … [read full article]

Will T-Mobile’s Momentum Begin Chipping Away At Their Rivals? Analyst Magic 8 Ball Says Yes

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As the days tick down to T-Mobile’s third quarter financial report, thanks in part to the bold action of their CEO, analysts are continuing to make bold predictions. According to an average estimate of seven analysts contacted by Reuters, T-Mobile is expected to report another 444,000 net additions when they release their third quarter financial results on November 5th. In fact, some analysts Reuters spoke with called those numbers conservative. By comparison, AT&T … [read full article]

T-Mobile Execs Explain Why AT&T Is Target Of Company Marketing, Possible Sprint Merger

T-Mobile’s targeting of AT&T inside their marketing campaigns has certainly brought plenty of attention and T-Mobile’s Chief Marketing Officer Mike Sievert explained why  at an Investor conference earlier this morning. Sievert explained that T-Mobile focuses its attention on AT&T because it has the largest group of dissatisfied customers: “They combine two things: being big and being bad.” While Sprint may … [read full article]

T-Mobile Hits Back After Advertising Council Advises Carrier To Modify Marketing Claims

If anyone actually thought T-Mobile CEO John Legere would take the AT&T/National Advertising Division rebuke lying down, well…we’re just going to call you silly. Taking the NDA findings lying down is exactly the opposite of what T-Mobile and their boisterous CEO will do. In fact, Legere dropped this image off to me on Twitter boasting how he is reacting in a way AT&T likely never expected. AT&T may not have expected … [read full article]