Tag Archives: Apple

T-Mobile CFO Says iPhone Price Drop Planned All Along, Las Vegas Market First To Join MetroPCS Spectrum

Speaking at the J.P. Morgan Global Technology, Media and Telecom conference earlier this morning, T-Mobile’s CFO Braxton Carter touched on the company’s new iPhone 5 pricing. In fact, according to Carter this was T-Mobile’s plan all along. “When we look at the overall landscape, there’s no need to continue with the initial promotional pricing we had with the iPhone…it was a planned promotion for a very limited of time to create momentum.” … [read full article]

T-Mobile’s Mother’s Day Advertising Features Existing “$0 Down” iPhone 5 Trade-In Offer

T-Mobile’s advertising for Mother’s Day weekend will focus heavily on the iPhone 5 and the trade-in promotion that has been ongoing since April 12th. That advertising itself will see three national newspaper insertions as well as papers in the top 20 markets. The offer allows both new and existing qualified customers to trade-in an iPhone 4 or 4S and receive a trade-in amount that helps wipe out the down payment on the iPhone 5. … [read full article]

T-Mobile Releases ‘T-Mobile TV’ For iPhone Owners Into App Store

Flying under the radar yesterday was a minor release by T-Mobile into Apple’s app store with the release of T-Mobile TV. T-Mobile has offered its TV app on Android since 2010 and with the release of the iPhone is expanding their efforts to showcase their “free” app. T-Mobile TV is currently offering a 30 day free trial with free content including FOX News and Associated Press, Campus Insiders and … [read full article]

T-Mobile Debuts Second iPhone 5 Commercial, “Mousetraps”

T-Mobile’s first iPhone 5 marketing spot debuted to the world the night before the smartphone officially went on sale nationwide. Now, with one of their “best weekends ever” behind them, T-Mobile is letting loose the second marketing spot titled “Mousetraps.” Clearly there is a play on the idea that “other” carriers bring you in with small pieces of cheese (subsidy) and (mouse)trap you with two-year agreements. As for T-Mobile, well, it’s just offering a … [read full article]

T-Mobile Says iPhone Sales Weekend One Of The “Biggest Weekends Ever”

T-Mobile’s Chief Marketing Chief Mike Sievert spoke to CNET this morning and called this past weekend “one of the biggest weekends in the history of the company” with the launch of the iPhone 5. “We had really ambitious internal goals, and we beat them,” he said. Sievert declined to show numbers, but unconfirmed reports are telling me that T-Mobile sold around 200,000 iPhone 5 devices between Friday morning and Sunday close … [read full article]

T-Mobile CMO Calls First Day iPhone Sales “Gangbusting”

With their first complete sales day of the iPhone winding down, T-Mobile’s Chief Marketing Officer Mike Sievert reports “gangbusting” sales. “Today has been gangbusters for T-Mobile,” Chief Marketing Officer Mike Sievert said in a statement to AllThingsD. “We experienced lines out the door this morning at nearly all of our almost 3,000 stores nationwide.” Lines tended to … [read full article]

At Long Last, The iPhone 5 Is Now Available In Stores, Online And Through Apple.com

It’s been a long, long, long, long time coming — as the iPhone 5 is now officially available in T-Mobile stores, through T-Mobile.com and through Apple’s website. Today marks the first time that T-Mobile has carried in store a device from each of the four largest largest smartphone platforms. T-Mobile now provides customers a complete set of options combined with the … [read full article]

T-Mobile’s First iPhone 5 Marketing Spot Is Live As Stores Gear Up For Friday Morning

Well, what can I say about this other than to hit on the notion that T-Mobile’s marketing team is truly getting aggressive. This is perhaps one of the most aggressive ads I’ve seen T-Mobile run in recent memory and while it may be about the iPhone in particular, it’s sending a message regardless of the device. I’ll admit to being skeptical that T-Mobile … [read full article]

T-Mobile’s iPhone Marketing Campaign Blitz Kicks Off Thursday As Store Reps Finalize Training

As T-Mobile employees wind down their training for the iPhone 5 launch hour nears, we’re ready to see T-Mobile unveil it’s reportedly “massive” iPhone advertising campaign. Expect to see the words “screaming fast” play a major part as the ads begin Thursday night. We’re even going way, way out on a limb as there’s a rumor swirling around … [read full article]

T-Mobile Execs See Higher Store Traffic Post-UNcarrier Announcement, 250K Pre-Registrations For iPhone 5 Launch

T-Mobile execs took a moment to speak to CNET and discuss the initial reaction to their new Simple Choice/UNcarrier company. Andrew Sherrard, senior vice president of marketing and David Carey, executive vice president for corporate services stated that traffic in stores is up. “I have every reason to believe this momentum will continue and carry forward,” he said but Carey did admit its too early to gauge any real indicators right now. T-Mobile … [read full article]

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