Tag Archives: Advertising

T-Mobile CEO Philip Humm Introduces His Team To T-Mobile’s New Marketing Campaign

More about this marketing campaign David? Yup, there’s more and it’s possible there will be more tonight. It’s clear T-Mobile is going all-in with this new campaign, especially as details come out they are preparing an extra $200 million investment in marketing and advertising this year. T-Mobile CEO Philip Humm is even getting in on the action, sending out a letter to T-Mobile employees informing them of the new campaign, which … [read full article]

T-Mobile Officially Hints At New Marketing Campaign With Carly, “No More Mr. Nice Girl”

I’d say this all but confirms our own early info that T-Mobile is preparing a brand new marketing campaign dubbed “No More Mr. Nice Girl.” After last night’s YouTube tease, I told you to keep an eye on the leather outfit Carly had on as you notice that very same outfit in the image above. Carly and that motorcycle are going to make definite appearances in T-Mobile’s next set of commercials. In … [read full article]

T-Mobile Shifts Marketing Message To Focus On 4G Network

Yesterday, March 14th marked a shift in T-Mobile’s marketing message away from specific Value Plans and toward its 4G network. Their $49.99 per line message will remain as consumers are responding favorably, but T-Mobile will emphasize more choices at that price as well. They list a few benefits of their new messaging: Allows for better focus on the network and providing value through devices rather than specific rate plans Emphasis on providing a … [read full article]

“We Just Got Samsunged”

For Samsung fans, this video is just funny…poking fun at those of us willing to stand in line for hours on end to pick up Apple’s newest incarnation. The opposite side of this ad is that you know somewhere inside the bowels of Samsung HQ, they are wishing Samsung launches were met with the same kind of lines that Apple sees on launch day. The Galaxy S II has sold incredibly well, … [read full article]

MetroPCS Thinks They Can Steal Carly Away From Magenta

This MetroPCS “attack” ad is hardly the first time we’ve seen a small regional carrier attempt to poke fun at T-Mobile’s sorrows but this time, they’re trying to steal Carly. I’m not having any of that. Nobody steals Carly. So listen up Ranjit and Chat, you can make fun of T-Mobile all you want but when you try and steal our most valuable player, you better bring more than a phone-in”tech and talk” help show. On … [read full article]

Virgin Mobile Takes On T-Mobile’s Carly Ads, AT&T Customer Service

Looks like Virgin Mobile is joining the ranks of Cricket in poking fun at T-Mobile’s AT&T takeover with a new ad campaign that emphasizes Virgin’s “cheaper than T-Mobile” pricing. In this television spot called “party,” Virgin’s ridiculous attempt to poke fun at the Spencer and Heidi “The Hills” phenomenon includes a white set with an imitation Carly spokeswoman in the ever so familiar pink dress. With a “spin” on the white background Virgin Mobile attempts to … [read full article]

T-Mobile Posts Carly Commercial Promoting T-Mobile’s “Best Plan Ever”

T-Mobile is taking this whole $49.99 each line two line promotional family plan seriously with a thirty-second commercial spot promoting it. Of course, Carly is the main star even even though T-Mobile calls this its “Best Plan Ever” which is noteworthy in and of itself. Those are some bold words considering some of the excellent rate plans T-Mobile has had over the years. Watch for yourself and tell us what you think…and pick up this rate … [read full article]

HTC Posts Sensation 4G Commercial, Says We Are All “Sensational”

Well it looks like HTC is stepping up to the plate and giving the HTC Sensation 4G some more marketing love with a thirty second spot telling us all “you are the next Sensation.” It’s a proven message since we all know we’re all sensational. Just kidding but it’s a great thirty second spot highlighting some of the fun we all have in life and why your phone can help share and capture the memories. … [read full article]

Can Someone Please Tell Me Where The HTC Sensation 4G Marketing Is?

There are a number of reasons why many think T-Mobile is on the chopping block to AT&T but I firmly believe one of the key failures of T-Mobile in recent memory has been marketing. Now let me preface this by saying I fully understand T-Mobile doesn’t have a Verizon-sized budget for marketing and we aren’t going to get DROID-like commercials and I’m ok with that. I do however want one commercial, just … [read full article]