Tag Archives: Advertising

T-Mobile Making Preparations To Bring Carly Back Into The Marketing Mix?

Whoa, could it be, might it be, will it happen? A new six-second vine short from everyone’s favorite T-Mobile marketing bombshell teases a return into the Magenta mix. That’s clearly the motorcycle outfit playing in the very last frames of the vine and a “stay tuned” from Carly herself. There’s even a #tmobile hashtag in the tweet which all but solidifies something is going to happen. It was back in March … [read full article]

T-Mobile’s Increased Ad Spending, Addition Of iPhone Hasn’t Led To Increased Market Share…Yet

While Kantar Worldpanel announced yesterday that the addition of the iPhone 5 to T-Mobile’s network has bumped up Apple’s total market share, the same can’t be said for T-Mobile directly. According to their findings, T-Mobile’s share of the wireless space was 10.1 percent in the last three months against 13.5 percent over the same period last year. … [read full article]

T-Mobile’s Mother’s Day Advertising Features Existing “$0 Down” iPhone 5 Trade-In Offer

T-Mobile’s advertising for Mother’s Day weekend will focus heavily on the iPhone 5 and the trade-in promotion that has been ongoing since April 12th. That advertising itself will see three national newspaper insertions as well as papers in the top 20 markets. The offer allows both new and existing qualified customers to trade-in an iPhone 4 or 4S and receive a trade-in amount that helps wipe out the down payment on the iPhone 5. … [read full article]

Microsoft Pokes Fun At “iSheep” And “One Trick Pony” Samsung Galaxy Owners

Sure the ad is for the Lumia 920 and it’s AT&T branded in the commercial, but this is a Microsoft ad and one of the best marketing spots I’ve seen in some time. Between the “iSheep” insults, the “one trick pony” Samsung Galaxy Note insults and the guy with the Apple logo tattooed on his chest, Microsoft hits a home run with this ad. I had to watch this twice just to catch-all the fanboy insults the … [read full article]

HTC Drops “Quietly Brilliant” For James Van Der Beek And A Bachelor Parody

Look, I generally love Funny or Die parody videos and I have high hopes for the HTC One, but this video doesn’t do justice to either. This James Van Der Beek ”The Bachelor” inspired parody gets in some highlights of the Zoe camera feature and long battery life, but for the most part this is the exact opposite of the direction we hoped for HTC. The bottom line? This was a video with great potential for a smartphone … [read full article]

T-Mobile’s First iPhone 5 Marketing Spot Is Live As Stores Gear Up For Friday Morning

Well, what can I say about this other than to hit on the notion that T-Mobile’s marketing team is truly getting aggressive. This is perhaps one of the most aggressive ads I’ve seen T-Mobile run in recent memory and while it may be about the iPhone in particular, it’s sending a message regardless of the device. I’ll admit to being skeptical that T-Mobile … [read full article]

T-Mobile Taking Over Radio Airwaves Today, Simple Choice Is Everywhere

A small but notable post here as I’ve discovered that T-Mobile has completely taken over the airwaves of a number of radio stations in South Florida, Seattle, Philadelphia, Denver, Orlando, Dallas, New York City, Portland and more. On 96.5 in South Florida, the “Next hour of music is sponsored by T-Mobile” and every ad prior to that hours worth of music was [read full article]