Tag Archives: Advertising

“Search Restaurants” Or Take Advantage Of T-Mobile’s JUMP! Upgrade

I kind of like this one, and it’s an all too familiar story before the days of Siri and Google Now. I’ve seen some mixed reviews and sure, Bill Hader is no Carly, but I think they are on the right path with these commercials. It’s a familiar, comedic face and that’s a good thing. Still, I just want one commercial with Hader as Stefan. “Searching for a place to eat with an old phone … [read full article]

T-Mobile, Pro-Surfer, Bikini, Under Cover Mission, Sony Xperia Z And Well…Just Watch

I honestly have no idea what’s going on with this commercial other than to say it’s totally unlike anything I’ve seen T-Mobile do in recent memory. That being said, am I really complaining about hot CIA-types, a pro-surfer in a bikini and Sony’s flagship Xperia Z Android device now available only as a T-Mobile exclusive? Hell no. Still, I’d love to know which T-Mobile exec personally signed off on this ad and shake their hand for … [read full article]

T-Mobile Making Preparations To Bring Carly Back Into The Marketing Mix?

Whoa, could it be, might it be, will it happen? A new six-second vine short from everyone’s favorite T-Mobile marketing bombshell teases a return into the Magenta mix. That’s clearly the motorcycle outfit playing in the very last frames of the vine and a “stay tuned” from Carly herself. There’s even a #tmobile hashtag in the tweet which all but solidifies something is going to happen. It was back in March … [read full article]

T-Mobile’s Increased Ad Spending, Addition Of iPhone Hasn’t Led To Increased Market Share…Yet

While Kantar Worldpanel announced yesterday that the addition of the iPhone 5 to T-Mobile’s network has bumped up Apple’s total market share, the same can’t be said for T-Mobile directly. According to their findings, T-Mobile’s share of the wireless space was 10.1 percent in the last three months against 13.5 percent over the same period last year. … [read full article]