Tag Archives: Advertising

NAD tells Sprint to end Cut Your Bill In Half ads following T-Mobile challenge

Sprint has been heavily promoting its Cut Your Bill In Half deal ever since it launched last November, but now it looks like the carrier will be doing a bit less promotion. The National Advertising Division (NAD) has recommended to Sprint that it end its TV advertising for the Half Off Your Bill promo as well as modify its internet and in-store ads following a challenge from T-Mobile. Specifically, the NAD told Sprint that it should … [read full article]

T-Mobile shows tattoo that runner Nick Symmonds will wear after John Legere won the ad space

Last week, we learned that John Legere placed the winning bid for 9 square inches of advertising space on the right shoulder of Nick Symmonds, Olympic runner. And today it was revealed exactly what will be put on Symmonds’ shoulder during his races in the coming months. While the “F^@% AT&T” tattoo won the fan vote, John Legere explained that he didn’t want to send Nick to China with a tattoo that some folks might just … [read full article]

John Legere wins advertising space on Olympian’s shoulder, and you can vote for what goes there

UPDATE: The voting is over, and “F^@% AT&T w/ my emoji” officially won. John Legere says that he’s got a few other ideas, though, and so they’ll all be mocked up and then he says that we can help choose the winner.   T-Mobile and John Legere are known for doing unique things in the wireless industry, and this week they’ve done it again. John Legere bid for and won 9 square inches of advertising … [read full article]

Report shows that T-Mobile was the second biggest wireless advertising spender in March 2016

Have you seen T-Mobile’s “Not Us” commercial that touts its unlimited family plan? Odds are good that you have, because a new report says that T-Mobile spent big on it in March. A report from FierceWireless and iSpot.TV determined how much wireless companies spent on advertising in March 2016, and T-Mobile came in second behind only AT&T. It’s said that T-Mo dropped $40.5 million on advertising in March, running … [read full article]

Calling Out T-Mobile report published by groups that allege false advertising, unfair debt collection methods

Earlier this week, we learned that several consumer advocacy groups were planning to attack T-Mobile for alleged false advertising. Now a website dedicated to this cause has launched. Calling Out T-Mobile is a site that’s largely backed by Change to Win, which identifies itself as a labor group that “seeks to strengthen consumer protections and workers’ rights as part of our efforts … [read full article]

T-Mobile being targeted by several groups for alleged false advertising

The same day that T-Mobile was named to Ad Age’s 2015 Marketer A-List, it’s been discovered that Magenta is being targeted for alleged false advertising. New York Attorney General Eric Schneiderman is looking to complaints that T-Mobile’s ads are misleading. Schneiderman has yet to offer an official statement on the matter, and spokesman Eric Soufer declined to share any comment due to … [read full article]

T-Mobile UnCarrier Ad Featuring Phone Theft Lands Company In “Hot Water”

T-Mobile’s JUMP! ad campaign with Bill Hader has met moderate success but now one of the ads is landing the company in some “hot water.” A letter written by San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman ask the carrier to pull the ad featuring Hader and an attempted mugging. “This ad is more than tasteless: These robberies often turn violent and have resulted in severe injuries and multiple deaths,” … [read full article]

Has Your Smartphone Ever Gone Through The Laundry? T-Mobile JUMP! Can Help

T-Mobile’s JUMP! commercials may be silly, but I’d be lying if I said I never “accidentally” put my phone through the wash. We all know what happens when you walk into your local carrier store afterwards…only to discover you have no insurance. T-Mobile JUMP! may be just what the doctor ordered for anyone who has ever experienced this unfortunate laundry scenario. Going from touchscreen to melted-screen is frustrating. Luckily, T-Mobile JUMP!™ … [read full article]

T-Mobile Hits Back After Advertising Council Advises Carrier To Modify Marketing Claims

If anyone actually thought T-Mobile CEO John Legere would take the AT&T/National Advertising Division rebuke lying down, well…we’re just going to call you silly. Taking the NDA findings lying down is exactly the opposite of what T-Mobile and their boisterous CEO will do. In fact, Legere dropped this image off to me on Twitter boasting how he is reacting in a way AT&T likely never expected. AT&T may not have expected … [read full article]