Tag Archives: Advertising

Report shows that T-Mobile was the second biggest wireless advertising spender in March 2016

Have you seen T-Mobile’s “Not Us” commercial that touts its unlimited family plan? Odds are good that you have, because a new report says that T-Mobile spent big on it in March. A report from FierceWireless and iSpot.TV determined how much wireless companies spent on advertising in March 2016, and T-Mobile came in second behind only AT&T. It’s said that T-Mo dropped $40.5 million on advertising in March, … [read full article]

Calling Out T-Mobile report published by groups that allege false advertising, unfair debt collection methods

Earlier this week, we learned that several consumer advocacy groups were planning to attack T-Mobile for alleged false advertising. Now a website dedicated to this cause has launched. Calling Out T-Mobile is a site that’s largely backed by Change to Win, which identifies itself as a labor group that “seeks to strengthen consumer protections and workers’ rights as part of our … [read full article]

T-Mobile being targeted by several groups for alleged false advertising

The same day that T-Mobile was named to Ad Age’s 2015 Marketer A-List, it’s been discovered that Magenta is being targeted for alleged false advertising. New York Attorney General Eric Schneiderman is looking to complaints that T-Mobile’s ads are misleading. Schneiderman has yet to offer an official statement on the matter, and spokesman Eric Soufer declined to share any comment … [read full article]

T-Mobile UnCarrier Ad Featuring Phone Theft Lands Company In “Hot Water”

T-Mobile’s JUMP! ad campaign with Bill Hader has met moderate success but now one of the ads is landing the company in some “hot water.” A letter written by San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman ask the carrier to pull the ad featuring Hader and an attempted mugging. “This ad is more than tasteless: These robberies often turn violent and have resulted in severe injuries and multiple deaths,” … [read full article]

Has Your Smartphone Ever Gone Through The Laundry? T-Mobile JUMP! Can Help

T-Mobile’s JUMP! commercials may be silly, but I’d be lying if I said I never “accidentally” put my phone through the wash. We all know what happens when you walk into your local carrier store afterwards…only to discover you have no insurance. T-Mobile JUMP! may be just what the doctor ordered for anyone who has ever experienced this unfortunate laundry scenario. Going from touchscreen to melted-screen is frustrating. Luckily, T-Mobile JUMP!™ … [read full article]

T-Mobile Hits Back After Advertising Council Advises Carrier To Modify Marketing Claims

If anyone actually thought T-Mobile CEO John Legere would take the AT&T/National Advertising Division rebuke lying down, well…we’re just going to call you silly. Taking the NDA findings lying down is exactly the opposite of what T-Mobile and their boisterous CEO will do. In fact, Legere dropped this image off to me on Twitter boasting how he is reacting in a way AT&T likely never expected. AT&T may not have expected … [read full article]

T-Mobile Slapped On The Wrist For “Misleading” Ad Campaign Against AT&T

Update: T-Mobile CEO John Legere pinged me on Twitter to let me know he responded to the article in the comments below. An image of his comment follows at the end of the article.  Roh oh, T-Mobile may have gone a little too far in its claims against AT&T as the National Advertising Division has slapped T-Mobile on the wrist for statements made in several campaigns. T-Mobile has become considerably … [read full article]

“Search Restaurants” Or Take Advantage Of T-Mobile’s JUMP! Upgrade

I kind of like this one, and it’s an all too familiar story before the days of Siri and Google Now. I’ve seen some mixed reviews and sure, Bill Hader is no Carly, but I think they are on the right path with these commercials. It’s a familiar, comedic face and that’s a good thing. Still, I just want one commercial with Hader as Stefan. “Searching for a place to eat with an old phone … [read full article]

T-Mobile, Pro-Surfer, Bikini, Under Cover Mission, Sony Xperia Z And Well…Just Watch

I honestly have no idea what’s going on with this commercial other than to say it’s totally unlike anything I’ve seen T-Mobile do in recent memory. That being said, am I really complaining about hot CIA-types, a pro-surfer in a bikini and Sony’s flagship Xperia Z Android device now available only as a T-Mobile exclusive? Hell no. Still, I’d love to know which T-Mobile exec personally signed off on this ad and shake their hand for … [read full article]