Tag Archives: Advertising

T-Mobile UnCarrier Ad Featuring Phone Theft Lands Company In “Hot Water”

T-Mobile’s JUMP! ad campaign with Bill Hader has met moderate success but now one of the ads is landing the company in some “hot water.” A letter written by San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman ask the carrier to pull the ad featuring Hader and an attempted mugging. “This ad is more than tasteless: These robberies often turn violent and have resulted in severe injuries and multiple deaths,” … [read full article]

Has Your Smartphone Ever Gone Through The Laundry? T-Mobile JUMP! Can Help

T-Mobile’s JUMP! commercials may be silly, but I’d be lying if I said I never “accidentally” put my phone through the wash. We all know what happens when you walk into your local carrier store afterwards…only to discover you have no insurance. T-Mobile JUMP! may be just what the doctor ordered for anyone who has ever experienced this unfortunate laundry scenario. Going from touchscreen to melted-screen is frustrating. Luckily, T-Mobile JUMP!™ … [read full article]

T-Mobile Hits Back After Advertising Council Advises Carrier To Modify Marketing Claims

If anyone actually thought T-Mobile CEO John Legere would take the AT&T/National Advertising Division rebuke lying down, well…we’re just going to call you silly. Taking the NDA findings lying down is exactly the opposite of what T-Mobile and their boisterous CEO will do. In fact, Legere dropped this image off to me on Twitter boasting how he is reacting in a way AT&T likely never expected. AT&T may not have expected … [read full article]

T-Mobile Slapped On The Wrist For “Misleading” Ad Campaign Against AT&T

Update: T-Mobile CEO John Legere pinged me on Twitter to let me know he responded to the article in the comments below. An image of his comment follows at the end of the article.  Roh oh, T-Mobile may have gone a little too far in its claims against AT&T as the National Advertising Division has slapped T-Mobile on the wrist for statements made in several campaigns. T-Mobile has become considerably more … [read full article]

“Search Restaurants” Or Take Advantage Of T-Mobile’s JUMP! Upgrade

I kind of like this one, and it’s an all too familiar story before the days of Siri and Google Now. I’ve seen some mixed reviews and sure, Bill Hader is no Carly, but I think they are on the right path with these commercials. It’s a familiar, comedic face and that’s a good thing. Still, I just want one commercial with Hader as Stefan. “Searching for a place to eat with an old phone … [read full article]

T-Mobile, Pro-Surfer, Bikini, Under Cover Mission, Sony Xperia Z And Well…Just Watch

I honestly have no idea what’s going on with this commercial other than to say it’s totally unlike anything I’ve seen T-Mobile do in recent memory. That being said, am I really complaining about hot CIA-types, a pro-surfer in a bikini and Sony’s flagship Xperia Z Android device now available only as a T-Mobile exclusive? Hell no. Still, I’d love to know which T-Mobile exec personally signed off on this ad and shake their hand for … [read full article]

HTC’s First Robert Downey Jr Full Length Ad Leaks Online, But Is It Any Good?

Update: Moments after this post went live, HTC posted the full 2:02 commercial on their own YouTube page HTC’s first Robert Downey Jr. (inspired?) commercial for the company’s recently announced “Change” campaign has leaked online. With the actors recent string of movie successes, I expected a real “wow” or “cool” factor with this … [read full article]

T-Mobile Posts Three new JUMP! Commercials With Bill Hader

With T-Mobile’s JUMP! program already off to a “jumping” start, T-Mobile’s added three new commercials to the mix. Some of you may have already seen these on television and the “Missed Texts” one is especially funny. I don’t know if this is Bill Hader at his SNL best (Stefan anyone?), but he plays the role well and I’m happy to see T-Mobile move in this … [read full article]