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John Legere finally gets a reaction from Sprint CEO on Twitter

John Legere likes to berate the competition, quite publicly, on Twitter. And during the Superbowl event yesterday evening he took time to aim his jibes at Sprint’s commercials. Something which the CEO himself has said he does to try and get a response. This time he got one. Sort of. Half-assed commercial, half-assed data speeds. #typical @sprint. #SprintLikeHell — John Legere (@JohnLegere) February 2, 2015[read full article]

ICYMI: Kim Kardashian and Sarah Silverman’s T-Mobile Superbowl ads

T-Mobile’s hometown football team may have been beaten by Tom Brady in the Superbowl yesterday, but that doesn’t mean there was nothing to enjoy. Perhaps the most talked about feature of the massive sporting event is the marketing. Superbowl ad spots are an opportunity for companies of all kinds to push the boat out and get noticed. And – of course – T-Mo got involved. Our favorite carrier teamed up with a number … [read full article]

T-Mobile, other carriers working to install 4G service on Chicago subway system

If you’re a mobile user in Chicago, the city’s subway system is about to become a much more attractive way to travel. Chicago mayor Rahm Emanuel announced today that his city has struck a deal with T-Mobile and the other three major U.S. carriers to finance a project that’ll modernize the Chicago Transit Authority’s subway system with an upgraded wireless network. The $32.5 million deal will see … [read full article]

T-Mobile has two more Super Bowl ads that star a trio of comedians and a vulture

Apparently that Data Stash ad starring Kim Kardashian West won’t be the only time that we see T-Mobile during the Super Bowl. T-Mobile announced today that it’s got two more spots planned for Sunday’s football game. The first stars Chelsea Handler and Sarah Silverman and highlights T-Mobile’s Wi-Fi calling feature. T-Mo says that Handler and Silverman “essentially” wrote the ad themselves based off of … [read full article]

FCC AWS-3 spectrum auction comes to a close with $44.9 billion in bids

It’s officially over! The FCC’s AWS-3 spectrum auction has officially come to an end, and it was a biggie. The AWS-3 spectrum auction closed with after 341 rounds of bidding, with the total of winning bids finished at $44.899 billion. That’s substantially more than previous spectrum auctions. For example, the AWS-1 auction that took place in 2006 finished at $13.7 billion, while the 700MHz auction in 2008 ended at $18.9 … [read full article]

T-Mobile, Kim Kardashian West team up for selfie-centric Data Stash ad

Less than 24 hours after announcing that it’s teamed up with Seahawks cornerback Richard Sherman on an endorsement deal, T-Mobile has revealed that it’s working with another celebrity. Kim Kardashian West is the star of a new T-Mobile ad highlighting Data Stash. The clip, titled “#KimsDataStash”, highlights all of the things that you could be using your data for if … [read full article]

T-Mobile, Seattle Seahawks’ Richard Sherman ink new advertising deal

Seattle Seahawks cornerback Richard Sherman is going to have a big weekend because he’s competing in Super Bowl 49, but the all-star player is making big news ahead of the Big Game as well. T-Mobile and Richard Sherman have formed a partnership that’ll see Sherman appearing in T-Mobile print, digital, and out-of-home advertising. The tie-up will start this week, with three huge T-Mobile and Richard Sherman-branded shuttle buses … [read full article]