Latest News

AT&T Takes Another JD Power Award, T-Mobile Still Has Work To Do

T-Mobile still has plenty of work to do according to a new JD Power award that once again shows the carrier bringing up the rear in Volume 2 of the Wireless Purchase Experience. The semi-annual study evaluates “the wireless purchase experience of customers using any one of three contact channels: phone calls with sales representatives; visits to a retail wireless store; or … [read full article]

HTC Formally Introduces Robert Downey Jr As New Spokesman, Can He Give Them A Sales Boost?

HTC formally unveiled Robert Downey JR this morning as the face of their $1 billion “Change” brand platform, a new “long-term strategy that celebrates HTC’s disruptive impact on the mobile industry over its 17-year history.” The deal with Iron Man, excuse me RDJ is over a two-year period that will involve TV advertising as well RDJ working with HTC to help shape their creative direction. One aspect of this brand change will include a word randomizer app hosted on … [read full article]

Apple Rumored To Unveil Next iPhone On September 10th

Apple fans take note, the ever knowledgeable AllThingsD has noted that Apple will launch the next-gen iPhone on Tuesday, September 10th. Citing anonymous sources, the site is generally one of the most reliable sources for Apple-related events. “Apple is expected to unveil its next iPhone at a special event on Sept. 10, sources told AllThingsD. The launch comes at an important time for Apple, … [read full article]

T-Mobile Challenging Verizon In Brand Perception According To Research Firm

  According to data from at least one research firm, T-Mobile’s rebranding as the “Un-carrier” is working and working well. Research firm YouGov found for the first time since it began tracking this type of data one year ago, that smartphone users are more likely to switch to T-Mobile than Verizon. YouGov’s “BrandIndex Buzz score” shows that T-Mobile has surpassed Verizon at least twice … [read full article]

Kyocera Hydro XTRM With T-Mobile Branding Leaks On Twitter

Say hello to the Kyocera Hydro XTRM (extreme), a newly discovered T-Mobile branded device that outed on Twitter by our friend @evleaks. A quick Google search yields the Hydro XTRM as a smartphone for the rugged lifestyle, thanks to its waterproof and dust-proof build. The Hydro XTRM also features: Durable Design – Military Standard 810G for shock, dropped 26 times from 4 feet Smart Sonic Receiver … [read full article]