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T-Mobile CEO John Legere, Best Twitter Account In Wireless?

Ok, if you had the chance to sit down one-on-one with T-Mobile CEO John Legere, you might ask for better phones, (even) cheaper rate, improved service or something else you want T-Mobile to do better. Still, if you’re a social media junkie like me you might recognize that Legere has quickly become the most interesting and active wireless executives in recent memory. With the … [read full article]

T-Mobile, Pro-Surfer, Bikini, Under Cover Mission, Sony Xperia Z And Well…Just Watch

I honestly have no idea what’s going on with this commercial other than to say it’s totally unlike anything I’ve seen T-Mobile do in recent memory. That being said, am I really complaining about hot CIA-types, a pro-surfer in a bikini and Sony’s flagship Xperia Z Android device now available only as a T-Mobile exclusive? Hell no. Still, I’d love to know which T-Mobile … [read full article]

AT&T Takes Another JD Power Award, T-Mobile Still Has Work To Do

T-Mobile still has plenty of work to do according to a new JD Power award that once again shows the carrier bringing up the rear in Volume 2 of the Wireless Purchase Experience. The semi-annual study evaluates “the wireless purchase experience of customers using any one of three contact channels: phone calls with sales representatives; visits to a retail wireless store; or … [read full article]

HTC Formally Introduces Robert Downey Jr As New Spokesman, Can He Give Them A Sales Boost?

HTC formally unveiled Robert Downey JR this morning as the face of their $1 billion “Change” brand platform, a new “long-term strategy that celebrates HTC’s disruptive impact on the mobile industry over its 17-year history.” The deal with Iron Man, excuse me RDJ is over a two-year period that will involve TV advertising as well RDJ working with HTC to help shape their creative direction. One aspect of this brand change will include a word randomizer app hosted on … [read full article]