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T-Mobile sponsoring Stephen Colbert’s show: Best marketing ever?

When companies sponsor Stephen Colbert’s ‘The Colbert Report’, they don’t usually get what you’d traditionally class as an advertisement. In fact, his motto seems to be ‘as long as the company name is mentioned, I can do what I like.’ In an episode aired this week, he took the same approach to T-Mobile. Unlike most ads, promoting the company’s Un-carrier plans and super-fast LTE, Colbert … [read full article]

Deutsche Telekom chief expresses doubt over any merger approval

Yet another day in the world of T-Mobile, and yet another day with news of a possible T-Mobile merger in the U.S. Like many before him, Deustche Telekom’s CEO Tim Hoettges has realized the potential behind a merger with another carrier, but recognizes the struggles and legal barriers in place. On a conference discussing DT’s Q1 earnings, Hoettges remarked that he is open to … [read full article]

Sprint CEO, Dan Hesse speaks on T-Mo merger and John Legere “egging” him on

Yesterday, Sprint’s CEO Dan Hesse made an appearance on Bloomberg’s Market Matters where he discussed a handful of topics, including the rumored merger of Sprint and T-Mobile as well as his competitive relationship with Magenta’s CEO, John Legere. Of course, all of us want to hear from the horse’s mouth whether or not there’s any truth in the merger … [read full article]

T-Mo opens pre-registration on Samsung Galaxy Note 10.1 2014 edition, ships in June

Whatever way you look at it, Samsung has a knack for making product names long and lumpy. Samsung Galaxy Note 10.1 2014 Edition certainly doesn’t roll off the tongue, but if looks are anything to go by, this could be one of this year’s toughest iPad competitors. Sammy’s impressive S-Pen equipped tablet features a beautiful 2560×1600 pixel LCD 10.1-inch display, … [read full article]

AT&T: “No Basis” for T-Mobile or Sprint to be given special treatment at auction

With 9 days to go until the FCC makes a final decision on plans to restrict spectrum auctions, AT&T has once again voiced its opinion that it’s not right to give preferential treatment to the smaller carriers. If they go through, the changes would reserve a percentage of available low-band airwaves for carriers who currently don’t own large amounts. … [read full article]

Does T-Mobile really “need” a Sprint merger to be competitive?

The dust has settled, and we’ve started a new week. But don’t let that fool you in to thinking that T-Mobile and Sprint’s rumored merger won’t be mentioned. Predictably, after the earnings call and Q1 results were announced, analysts jumped on the news with their view on what the carrier’s doing right, what it’s doing wrong and what it needs for future success. One such analyst is well-respected Walter Piecyk who reports on T-Mobile’s return to revenue … [read full article]