Latest News

T-Mobile’s iPhone Marketing Campaign Blitz Kicks Off Thursday As Store Reps Finalize Training

As T-Mobile employees wind down their training for the iPhone 5 launch hour nears, we’re ready to see T-Mobile unveil it’s reportedly “massive” iPhone advertising campaign. Expect to see the words “screaming fast” play a major part as the ads begin Thursday night. We’re even going way, way out on a limb as there’s a rumor swirling around … [read full article]

(Updated: MetroPCS Reschedules Vote To April 24th) Deutsche Telekom Submits “Best And Final” Offer To MetroPCS Shareholders

Update: A new MetroPCS press release just hit the wires announcing the company has decided to push back the date of the shareholder vote to April 24th.  The decision to postpone the Special Meeting was mutually agreed upon by Deutsche Telekom and MetroPCS to allow MetroPCS stockholders additional time to, subject to approval by the MetroPCS board of directors, consider a proposal from Deutsche Telekom to revise the business combination agreement, … [read full article]

WSJ: Deutsche Telekom Could Announce Improved T-Mobile Offer As Early As Today

On the heels of this mornings report that Deutsche Telekom was watching the real-time voting results from MetroPCS shareholders comes a new report via the Wall Street Journal. The Journal is reporting that “people familiar with the after” have told the publication Deutsche Telekom is reviewing a sweeter bid for MetroPCS. The improved terms of a new deal could be … [read full article]

Samsung Posts Galaxy S 4 TV Spots Showcasing New Features

Samsung’s marketing machine is starting to kick the Galaxy S 4 TV campaign into gear with a set of four commercials ready to make their way across the globe. Android Central managed to get their hands on a copy of a 62 second commercial landing in the UK on April 26th. The ad itself is basically a demo of all the highlighted and noteworthy features, which is exactly what Samsung should be … [read full article]

Deutsche Telekom Monitoring Real-Time MetroPCS Voting While Deciding Whether To Increase Bid

The MetroPCS merger vote is less than 48 hours away, but that doesn’t mean Deutsche Telekom isn’t monitoring real-time proxy documents as they come in ahead of the scheduled vote. MetroPCS shareholders unable to attend the meeting are sending in their proxy documents ahead of the April 12th deadline providing the T-Mobile USA parent company a chance to count the ballots as they come in. Given the opportunity to monitor real-time votes, … [read full article]

Samsung Details “Wide Array Of Recognition Technologies” Inside The Galaxy S 4

There’s little question that the Samsung Galaxy S 4 is packing a lot of new features and functionalities under the hood. Samsung detailed a few of them on stage at their March 14th launch event, but is now expanding on the launch event with a new infographic highlighting the nine sensors tucked away inside the phone. Posted to Samsung’s official Tomorrow page, the graphic highlights the “wide array of innovative technologies” that … [read full article]

(Updated) T-Mobile Adds iPhone 4/4S Trade-In Offer For $0 Down Payment On iPhone 5

Updated: After seeing a bunch of questions regarding the credit applying toward a full outright purchase of the iPhone 5, I pinged T-Mobile’s PR and they confirmed the credit applies to full retail purchases.  T-Mobile announced late last night it will supplement its upfront iPhone 5 pricing with a special trade-in offer. The offer, which lasts through Father’s Day on June 16th, will allow well-qualified customers to bring in their iPhone 4S … [read full article]

T-Mobile Execs See Higher Store Traffic Post-UNcarrier Announcement, 250K Pre-Registrations For iPhone 5 Launch

T-Mobile execs took a moment to speak to CNET and discuss the initial reaction to their new Simple Choice/UNcarrier company. Andrew Sherrard, senior vice president of marketing and David Carey, executive vice president for corporate services stated that traffic in stores is up. “I have every reason to believe this momentum will continue and carry forward,” he said but Carey did admit its too early to gauge any real indicators right now. T-Mobile … [read full article]

T-Mobile Announces Lumia 521 Budget Windows Phone 8 Smartphone, Again

T-Mobile’s announced availability of the Lumia 521 all the way back in February at Mobile World Congress and Nokia’s keynote event. Which makes todays short press release the second official announcement for the Lumia 521 — coming in May to Walmart, Microsoft Retail Stores and T-Mobile retail channels. T-Mobile is playing coy with pricing and exactly availability saying they “will be shared at a later date.” Oh, how I hate that wording. … [read full article]

Google’s Redesigned Play Store Is Out, Now Emphasizes Discovery And Simplified Purchasing

Say hello to a “fresh new look” for Android’s Play Store as it was just unveiled by Google. The rumored redesign starts rolling out now for both Android phones and tablets. The new design has been engineered to focus more on bigger images that will jump right out at you. Google has grouped similarly themed content together so you can better find that magazine or app to read or try. Scrolling … [read full article]

Strangest Commercial Ever Offers T-Mobile Customers $100 Credit To Switch To Virgin Mobile

Hello again Virgin Mobile and thank you very much for the creepiest commercials ever. Seriously, Virgin’s second commercial in two years aimed directly at stealing T-Mobile customers is perhaps the oddest commercial I’ve seen in recent wireless industry history. A brain jumping on a chair is somehow appealing and makes me want to switch carriers, riiiiiight. I’m usually pretty critical of T-Mobile’s marketing but at least I don’t cringe when I … [read full article]