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T-Mobile’s Big Day: UNcarrier, Simple Choice And Roundup Of News

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Wow, what a day, what a day. Aside from today easily being the best day of traffic in TmoNews’ history and the day that T-Mobile’s CEO calls me out on stage — today marks a historic shift in the US wireless industry. With that in mind, there’s plenty to catch up on. So here’s a list of all of today’s UNcarrier and Simple Choice news for your reading enjoyment: Liveblog: T-Mobile’s … [read full article]

T-Mobile Considering “Anytime Upgrade” Club Allowing Two Upgrades Per year

For those of us who love to grab the next best thing in the smartphone world, T-Mobile dropped a hint to CNET that the company is considering a “club” allowing for “anytime upgrades.” The club, which would require a “very small” membership fee would allow for a maximum of two upgrades per year, though it’s unclear if any membership fee would be annual or monthly. In exchange for this fee, customers would receive … [read full article]

Apple Modifying iPhone 5 For T-Mobile Bands, Existing Devices Won’t Have AWS Support

  Apple has confirmed that it will sell a new version of the A1428 iPhone 5 model to support additional AWS bands for T-Mobile. Unfortunately, that means existing iPhone 5 users will not gain AWS support (on the 1700 band) via any kind of software update. Ultimately, that means that existing iPhone 5 devices won’t support the highest speeds on T-Mobile’s HSPA+ network, and will be phased out for the new A1428 model. Said … [read full article]

T-Mobile’s CEO John Legere Breaks UNcarrier Down With New YouTube Video

If you missed our exciting liveblog of T-Mobile’s UNcarrier event this morning and the TmoNews “shout-out,” not to worry. T-Mobile’s CEO John Legere is breaking down everything that’s happening and all that UNcarrier means in this 105 second video. T-Mobile is unveiling the best upgrade program in wireless, the best devices, and much more.Watch the video … [read full article]

AT&T Responds To T-Mobile’s New Rate Plans With “Whatever”

T-Mobile’s CEO hit hard against the current state of wireless subsidized sales stating “this is the biggest crock of shit I’ve ever heard in my entire life.” AT&T shrugged off the attacks on their network and business plan with a simple “whatever.” Sprint offered up a slightly more embellished statement on today’s T-Mobile news: “Sprint gives its customers the best of both worlds with … [read full article]

Editorial: T-Mobile’s New Plans Are Awesome For Everyone

Earlier today, T-Mobile held an event to show off the new plans and payment schemes for service and phones. There weren’t many surprises given all the leaks we’ve had in the last few weeks about T-Mobile’s “Uncarrier” offering. Like John Legere promised back in December, the new plans are very simple and pretty easy to understand once you grasp the basic concepts behind the plans. When looking at them on the website, … [read full article]

Goodbye Stick Together, Hello “Simple Choice” And A Brand New T-Mobile

We had a pretty good idea that T-Mobile would kick off a brand new marketing campaign with UNcarrier and today we’re seeing exactly what it is. Say your goodbyes to “Stick Together” and welcome “Simple Choice.” T-Mobile’s calling Simple Choice a: Break from wireless industry norms, the Simple Choice plan eliminates restrictive annual service contracts and seeks to take the pain and confusion out of the wireless experience, by moving to one … [read full article]