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T-Mobile’s Challenger Strategy Continues With 100% Move To Value Plans In 2013

I’ve been saying this for months, but T-Mobile has made it official as the company will move 100% to Value Plan offerings in 2013. While many of you will be shocked by this move, I’m thrilled to see the company removing the two rate-plan scenario which confused far more customers than necessary. As the company sees 80% of all post-paid activations in stores as Value Plans, it makes sense for this … [read full article]

T-Mobile Set To Introduce “Bridge To Value,” Help Migrate Customers Over To Value Rate Plans

Some big changes coming down the pipe for T-Mobile’s Value Plans as the company begins a major shift in focus with the introduction of “Bridge to Value” beginning November 11th. Make no mistake about it, Value Plans are T-Mobile’s future and we’re even hearing that Classic Plans could start seeing their way out the door as early as the beginning of next year. However, that’s unconfirmed and should be taken with the usual … [read full article]

T-Mobile Changes Smartphone Data Requirements, Now 2GB Minimum

In an effort to clear up some confusion based on a number of emails that have come my way in the past few days, T-Mobile did change their data feature requirement for smartphones as of October 10th. Previously, T-Mobile allowed their 200MB data feature to meet the requirement with smartphone activation. As of October 10th however, the smallest data package required for smartphone purchase moves to the 2GB plan, though this has no … [read full article]

T-Mobile’s All Hands Day Begins September 21st, Value Plan Oriented

Note: As with all pieces of early information, we don’t have a complete picture of the “Magenta Deal Days” T-Mobile will start running this Friday, so stay tuned to the site as we gather more intel and piece everything together! I’ll be the first to admit that I had higher expectations for T-Mobile’s “All Hands Day,” otherwise known as “Magenta Deal Days” set to coincide with the launch of the iPhone 5. … [read full article]

T-Mobile Launches Unlimited Nationwide 4G Data Plan

T-Mobile’s 10th anniversary as a wireless brand in the US isn’t our reason to celebrate today as today also marks the release of their “Unlimited Nationwide 4G data plan,” introduced back on August 22nd. “We’re big believers in customer-driven innovation, and our Unlimited Nationwide 4G Data plan is the answer to customers who are frustrated by the cost, complexity and congested networks of our competitors,” said Kevin McLaughlin, vice president, marketing, T-Mobile … [read full article]

We Love Unlimited Data, But Is It Necessary? New Study Says Maybe Not.

I believe it goes without saying that the prospect and return of an Unlimited Data plan to T-Mobile excites us to no end. Perhaps it’s psychological, but the comfort of knowing you won’t be throttled is both exciting and makes us remember why we’re happy our beloved underdog carrier had a change of unlimited data heart. Even with the return of Unlimited Data, the question turns to how many of us truly … [read full article]

Poll: Will You Jump On T-Mobile’s Unlimited Data Plan?

With the resurrection of a truly unlimited plan by T-Mobile, we’re already eager to see how the company markets the plan as it approaches the September 5th launch. Before we concern ourselves with that, here’s my question for you — will you jump on this plan? Will you jump on it right away? Will you ignore it and continue with your current rate plan? With T-Mobile’s unlimited data option, T-Mobile plans to … [read full article]

T-Mobile Confirms New ‘Unlimited Nationwide 4G Data’ Plan With Press Release

After breaking this to the world just hours ago, T-Mobile has confirmed the upcoming release of their “Unlimited Nationwide 4G Data” plan. I’ll refer you back to our earlier post tonight for all the relevant details or the official press release below.   Full Press Release: T-Mobile Unleashes Unlimited Nationwide 4G Data Starting Sept. 5, T-Mobile will be the only carrier with a nationwide 4G network to offer unlimited nationwide 4G data … [read full article]

T-Mobile Will Introduce New “Unlimited” Data Plan That’s Actually Unlimited

Hello brand new unlimited data plan coming to T-Mobile that is actually…unlimited. Be still my heart as T-Mobile is finally introducing, or re-introducing from days gone by a data plan that is without “speed limits, caps, or overages.” I’m so happy I just might shed a tear that T-Mobile is finally using the word “unlimited” properly with regards to a data plan offering. The best news, this plan is just $30 for Classic … [read full article]