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New One-Size-Fits-All Value Plan Brochures Begin Arriving In T-Mobile Retail Stores

T-Mobile is one step closer toward UNcarrier life with the receipt of new Value Plan brochures arriving in company-owned retail stores across the nation. As we first posted in early March, T-Mobile’s move to a Value Plan only corporate environment begins on March 24th and to that end, the move to a one-size-fits-all rate plan makes complete sense. Gone are the contracts and overages, hello to one easy to follow and … [read full article]

T-Mobile New Classic And Prepaid Plans, Classic Available At All National Resellers

While T-Mobile’s corporate owned retail stores will go live with a Value Plan only environment on March 24th, National Retailers are launching a total revamp of the company’s Classic Plans. Why two sets of rate plans you ask? The simple answer is that T-Mobile’s national retailers like Target, Walmart and Best Buy can’t support the Value Plan structure of commissions paid out by the carrier. In the cases of corporate stores where T-Mobile … [read full article]

Sprint Adopting “Wait And See” Approach To T-Mobile’s Efforts To End Phone Subsidies

Sprint is the newest T-Mobile competitor to sound off on the Magenta approach to ending the subsidy model in the wireless industry once and for all. According to senior execs at Sprint, Sprint will take a cautious approach and look at the economics of the move before determining their own path. “We have thought about it and we are going to take a kind of a wait-and-see approach,” Sprint CEO Dan Hesse said … [read full article]

Handset Manufacturers Discuss T-Mobile’s “Killing” Of The Subsidy

T-Mobile’s dynamic shift away from the subsidy model of the US wireless industry is definitely raising eyebrows. We’ve already heard from the heads of AT&T and Verizon, both of whom have stated they are closely watching the reaction to T-Mobile’s efforts. AT&T’s CEO feelings have been shared by the likes of Telefonica and Vodafone in Spain lending more credit to the idea that T-Mobile’s move may offer more risk than reward. Still, … [read full article]

T-Mobile’s “Changing The Game” With 4G Connect, Offers 200MB Free Data Per Month For Two Years

T-Mobile’s “looking to change the game” by announcing “an innovative, breakthrough program designed to make 4G connectivity a standard, integrated and free feature on select notebooks, tablets and ultra books.” Through the company’s newly introduced 4G Connect plan, customers who purchases devices will be provided with 200MB of free data every month for 2 years, right out of the box. T-Mobile’s move is very reminiscent of what Google has done with Chromebooks by … [read full article]

Verizon, AT&T Continue To Watch T-Mobile’s Move Away From Subsidies

It will come as little shock or surprise that T-Mobile’s competition is watching their move away from subsidies, a point reiterated by Verizon and AT&T execs in Las Vegas this week. T-Mobile may not pose a large threat to the dominant telecommunication positions of Verizon and AT&T, but it’s foolish to think the latter companies wouldn’t eagerly move away from subsidies. Subsidized pricing on mobile devices has long been a catch-22 for the … [read full article]

Telefonica Exec Warns T-Mobile Over Dropping Subsidies

There’s been no shortage of detractors over T-Mobile’s risky decision to move to a Value Plan only world in 2013. Now, Tracy Isacke, director of Telefonica Digital, a large Spanish multinational telecommunications company with more than 313 million customers worldwide is advising T-Mobile not to go down this path. Isacke suggests taking it from experience as Telefonica decided to undertake … [read full article]