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Sprint Adopting “Wait And See” Approach To T-Mobile’s Efforts To End Phone Subsidies

Sprint is the newest T-Mobile competitor to sound off on the Magenta approach to ending the subsidy model in the wireless industry once and for all. According to senior execs at Sprint, Sprint will take a cautious approach and look at the economics of the move before determining their own path. “We have thought about it and we are going to take a kind of a wait-and-see approach,” Sprint CEO Dan Hesse said … [read full article]

Handset Manufacturers Discuss T-Mobile’s “Killing” Of The Subsidy

T-Mobile’s dynamic shift away from the subsidy model of the US wireless industry is definitely raising eyebrows. We’ve already heard from the heads of AT&T and Verizon, both of whom have stated they are closely watching the reaction to T-Mobile’s efforts. AT&T’s CEO feelings have been shared by the likes of Telefonica and Vodafone in Spain lending more credit to the idea that T-Mobile’s move may offer more risk than reward. Still, … [read full article]

T-Mobile’s “Changing The Game” With 4G Connect, Offers 200MB Free Data Per Month For Two Years

T-Mobile’s “looking to change the game” by announcing “an innovative, breakthrough program designed to make 4G connectivity a standard, integrated and free feature on select notebooks, tablets and ultra books.” Through the company’s newly introduced 4G Connect plan, customers who purchases devices will be provided with 200MB of free data every month for 2 years, right out of the box. T-Mobile’s move is very reminiscent of what Google has done with Chromebooks by … [read full article]

Verizon, AT&T Continue To Watch T-Mobile’s Move Away From Subsidies

It will come as little shock or surprise that T-Mobile’s competition is watching their move away from subsidies, a point reiterated by Verizon and AT&T execs in Las Vegas this week. T-Mobile may not pose a large threat to the dominant telecommunication positions of Verizon and AT&T, but it’s foolish to think the latter companies wouldn’t eagerly move away from subsidies. Subsidized pricing on mobile devices has long been a catch-22 for the … [read full article]

Telefonica Exec Warns T-Mobile Over Dropping Subsidies

There’s been no shortage of detractors over T-Mobile’s risky decision to move to a Value Plan only world in 2013. Now, Tracy Isacke, director of Telefonica Digital, a large Spanish multinational telecommunications company with more than 313 million customers worldwide is advising T-Mobile not to go down this path. Isacke suggests taking it from experience as Telefonica decided to undertake … [read full article]

T-Mobile’s Challenger Strategy Continues With 100% Move To Value Plans In 2013

I’ve been saying this for months, but T-Mobile has made it official as the company will move 100% to Value Plan offerings in 2013. While many of you will be shocked by this move, I’m thrilled to see the company removing the two rate-plan scenario which confused far more customers than necessary. As the company sees 80% of all post-paid activations in stores as Value Plans, it makes sense for this … [read full article]

T-Mobile Set To Introduce “Bridge To Value,” Help Migrate Customers Over To Value Rate Plans

Some big changes coming down the pipe for T-Mobile’s Value Plans as the company begins a major shift in focus with the introduction of “Bridge to Value” beginning November 11th. Make no mistake about it, Value Plans are T-Mobile’s future and we’re even hearing that Classic Plans could start seeing their way out the door as early as the beginning of next year. However, that’s unconfirmed and should be taken with the usual … [read full article]

T-Mobile Changes Smartphone Data Requirements, Now 2GB Minimum

In an effort to clear up some confusion based on a number of emails that have come my way in the past few days, T-Mobile did change their data feature requirement for smartphones as of October 10th. Previously, T-Mobile allowed their 200MB data feature to meet the requirement with smartphone activation. As of October 10th however, the smallest data package required for smartphone purchase moves to the 2GB plan, though this has no … [read full article]