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MetroPCS store robbed in Pasadena, 90 smartphones stolen

A couple of weeks after a T-Mobile authorized retailer was targeted by cellphone thieves, a MetroPCS store has been robbed. A MetroPCS shop in Pasadena, Calif., was burglarized this past weekend, with security footage showing three thieves breaking into the store Sunday morning. The robbers ended up taking 90 smartphones from the store and smashing the shop’s glass front door. The burglars were clad … [read full article]

T-Mobile uses colorful balls to compare its LTE coverage to Verizon’s in new ad

After releasing a Pop-Up Video-style response to Verizon’s colorful balls ad a few days ago, T-Mobile today unleashed a new ad of its own. The ad, titled “Verizon’s Secret,” says that it’s giving “the rest of the story” from Verizon’s own colorful balls ad. In the commercial, T-Mobile says that the LTE service that Verizon has added in the past two years covers five million people, while the LTE service … [read full article]

T-Mobile #BallBusterChallenge kicks off next week, here’s more info on the testing

After announcing the #BallBusterChallenege yesterday, T-Mobile has now spilled some more details on where the challenge be headed and how it’ll work. The #BallBusterChallenege will kick off in Seattle, Wash., on January 26 and then travel south to Santa Clara, Calif., the week of February 1. Afterward, T-Mobile will hit up cities throughout the US, including towns “where some people might not expect to find T-Mobile’s network.” T-Mobile will be tweeting … [read full article]

T-Mobile once again argues against AT&T attempt at low-band spectrum purchase

T-Mobile has been battling with AT&T lately about regarding the big blue carrier’s attempts to buy low band spectrum in a couple of different deals, with each side making their case to the FCC. This week, T-Mo filed another letter to the FCC arguing why an AT&T purchase should be blocked. AT&T is interested in three lower 700MHz C Block licenses in Kentucky, Ohio, and West Virginia. AT&T says that it … [read full article]

T-Mobile launches #BallBusterChallenge in response to Verizon colorful balls ad

After targeting Sprint with a MetroPCS promo, T-Mobile is now going after Verizon with a new offer of its own. The #BallBusterChallenge is a response to Verizon’s recent ad that talks up its network performance in a RootMetrics study and compares AT&T, Sprint, and T-Mobile’s results using colorful balls. To help “set the record straight,” T-Mobile is launching the #BallBusterChallenge, which … [read full article]

T-Mobile wants to spice up Verizon’s Q4 2015 earnings call with a drinking game

T-Mobile runs its quarterly earnings calls pretty differently than the other three major carriers. While AT&T, Sprint, and Verizon are all conference calls between analysts and executives, T-Mo typically runs a video stream and takes questions from folks on Twitter, making the announcements more interesting for us regular folks. And now T-Mobile has decided to spice up the announcement of one of its competitors, too. T-Mobile just … [read full article]