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T-Mobile outspent its competition on TV ads in July 2016

Last month, T-Mobile launched a new promotion to give free Samsung Galaxy smartphones to customers. T-Mo has touted the offer as its “Most Epic Deal Ever,” and to get the word out about it, T-Mobile spent more on TV advertising than all of its competitors. According to TV ad measurement firm iSpot.tv, T-Mobile spent $41.6 million on TV ads during the month of July 2016. That’s more than Sprint’s $36 million, AT&T’s $33.8 million, and … [read full article]

T-Mobile exec talks adding more stores, stealing market share with iPhone 7 launch

After dropping some details on T-Mobile’s AWS-3 spectrum deployment plans, T-Mo’s Nils Paellmann is back today to talk more about the Un-carrier’s upcoming plans. Speaking at an investor conference, Nils Paellmann, T-Mobile’s Vice President of Investor Relations, touched on T-Mo’s plans to expand its retail stores. Paellmann explained that T-Mo doesn’t currently have distribution everywhere that it has LTE service, but that it plans to add another 400 stores this year: “We’re looking at expanding … [read full article]

Advertising group recommends T-Mobile make ‘Ditch and Switch’ campaign more clear

Last year, the National Advertising Division recommended that T-Mobile discontinue some of the claims it was making in its “Ditch and Switch” ad campaign. T-Mobile appealed the decision to the National Advertising Review Board, another unit of the advertising industry’s self-regulatory system, and now the NARB’s decision has come out. The National Advertising Review Board has recommended to T-Mobile that they better explain to consumers the terms of their “Ditch and Switch” campaign. First, the … [read full article]

Oxy smartwatch maker changes logo following complaint from T-Mobile parent Deutsche Telekom

Last year, AT&T was ordered to stop infringing on T-Mobile’s trademark magenta color with the logo of its AIO Wireless prepaid brand. Now another company has found itself in some legal crosshairs over the magenta color. Oxy, a UK-based company that is currently selling a smartwatch on Indiegogo, has revealed that it recently received a “notice of threatened opposition” … [read full article]

T-Mobile targets Verizon customers with “Never Settle Trial” – Offers 14 days of free use

Verizon’s made a big push and spent a ton of cash on its Never Settle marketing campaign. T-Mobile, in the early hours of this morning, has responded with its very own campaign inviting Verizon customers to switch. As it turns out, T-Mo agrees that you shouldn’t settle… for Verizon. The Never Settle Trial offers the chance for Verizon customers to try the T-Mobile network out for themselves and – if they don’t like … [read full article]

T-Mobile reports Q4 and full year 2014 results: 2.1 million net adds, revenue up 19.4% in Q4

Ahead of the schedules earnings call, T-Mobile has released its full financial results for 2014, and for the fourth quarter. And it makes for good reading as the earnings reports generally do these days for T-Mo. . FINANCIALS In the fourth quarter – as previously announced – T-Mobile added 2.1 million customers to its ranks. With all four … [read full article]

T-Mobile, Kim Kardashian West team up for selfie-centric Data Stash ad

Less than 24 hours after announcing that it’s teamed up with Seahawks cornerback Richard Sherman on an endorsement deal, T-Mobile has revealed that it’s working with another celebrity. Kim Kardashian West is the star of a new T-Mobile ad highlighting Data Stash. The clip, titled “#KimsDataStash”, highlights all of the things that you could be using your data for if your … [read full article]

T-Mobile in 2014 – A year in review

Having had such a good year in 2013, I wasn’t all that optimistic about 2014. After all, following up an industry changing year with another is as difficult as releasing a great second album or movie sequel. I mean, you’ve all watched The Matrix Reloaded, right? But, being the ever-persistent Un-carrier, T-Mo decided not to pay any attention to the script. Instead, its 2014 was so memorable I’ve virtually forgotten everything it did … [read full article]