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T-Mobile’s latest marketing stunt – genius or just plain childish?

Yesterday, T-Mobile announced that it would launching another marketing campaign against AT&T from today. Major newspapers would see print advertisements from Magenta commenting on how “nice” its competitor is. Along with it, came a “fake” press release with made up comments from AT&T’s chief and comments from Legere. “Call it an awakening,” said Ralph de la Vega, president and CEO of AT&T Mobility, “but I felt it was time to … [read full article]

Department of Justice expresses concerns over Sprint/T-Mobile merger in meeting with Sprint

When rumors of a Softbank takeover of T-Mobile first emerged, there were – as expected – mixed responses. T-Mobile is in its strongest position for years, and there are obviously concerns that the progress Magenta has made over the past 12 months could be negated by a takeover. On the other hand, Sprint is a “pile of spectrum” waiting to be used – according to Legere – and could prove useful to expanding … [read full article]

T-Mobile set to kick off fresh advertising campaign against AT&T [Update: Official ad image]

Ever since John Legere took over T-Mobile and the Uncarrier movement kicked in to high gear, he’s made a point of aiming jibes towards the country’s #2 carrier. In fact, at one point on Twitter, it seemed like barely a day went by when he didn’t dig at his company’s most bitter rival. Getting thrown out of an AT&T party at CES confirmed without doubt that there’s clearly no love lost between the … [read full article]

CIRP: Jump early upgrade plan helping T-Mobile keep “a much higher percentage of customers than the other carriers”

A report from CIRP (Consumer Intelligence Research) suggests that of all the Uncarrier phases working best, it’s Jump! giving T-Mobile the edge over its competitors. Combined with the separation of airtime and phone costs, it’s helping Tmo keep hold of its customers, and attract more from other carriers. As a result, T-Mobile is keeping hold of a far higher percentage of its current customers than any other carrier, while simultaneously, attracting more from … [read full article]

Legere okay with Sprint/T-Mobile merger as long as he’s in charge?

John Legere has become one of the most prominent figures in the wireless industry since taking over at T-Mobile around 16 months ago. Thanks to his style, demeanor and business approach, he – and T-Mobile with him – has become unavoidable. Whether or not its just a public persona for the sole purpose of personifying T-Mobile’s new-found Maverick brand will be argued for a while yet. In an interview with NPR a couple … [read full article]

Uncarrier movement extends to personal finance with Mobile Money by T-Mobile

Late last night, T-Mobile announced that its Uncarrier philosophy would extend and reach in to the world of personal finance. Seemingly, Magenta feels the same way about overdraft and monthly maintenance fees as it does about contracts in the smartphone market. According to a survey done by Bankrate in 2013, those fees hit a record high and T-Mobile has launched a service to help consumers get a better handle on their money. [read full article]

T-Mobile value back up to AT&T deal level according to DT chief

Deutsche Telekom’s newly appointed CEO, Timotheus Hoettges took part in an interview with Bloomberg today in which he discussed a handful of topics. For the most part, Hoettges speaks of T-Mobile’s achievements in the US market. Stating that he is “fairly proud — together with all those involved — of what we created there.”  Back in 2011, AT&T had attempted to buy out T-Mobile for around $39 billion from Deutsche Telekom. After the … [read full article]

80,000 “Break-up” letters later, T-Mobile widens ETF payment program to include U.S. Cellular and others

It’s been just over a week since T-Mobile announced its market-changing 4th phase of Uncarrier. The deal is the first of its kind to be introduced as a way to help customers (particularly families) get away from their contracts with other carriers by paying their early termination fees, and giving them money towards their old phones. Since then, more than 80,000 customers have posted “Break-up Letters” to social media by people who have … [read full article]

Tmo execs talk Macklemore, Sprint buyout and AT&T in interview with NYT

What happens in Vegas definitely doesn’t stay in Vegas when it comes to T-Mobile. The company’s announcements and Legere’s AT&T party crashing have been the talk of the web for the past 7 days. Today, New York Times published an interview with T-Mobile executives, John Legere, Mike Sievert and and Braxton Carter, in which the execs discussed the questions we all want to know answers to. Will Sprint buy T-Mobile? … [read full article]

Analysts apparently worried by T-Mobile’s moves

If there’s one group of people that constantly provide frustration to my working life, it’s financial analysts. In my role, running, I come across them a lot. Normally, they’re making crazy predictions about what Apple’s going to release next or daft predictions on the company’s financial results. Normally, they’re wrong. But that’s not what frustrates me the most. As a financial analyst, the focus is never on what really matters the most: … [read full article]