T-Mobile execs talk T-Mobile One plan, call it ‘second phase of Un-carrier’

introducingtmobileone

We’re now a few weeks out from the launch of T-Mobile One, and a few T-Mo execs have taken the opportunity to give us an update on the new plan.

Speaking at the Goldman Sachs Communicopia investor conference, T-Mobile COO Mike Sievert, T-Mobile CTO Neville Ray, and T-Mobile CFO Braxton Carter touched a bit on T-Mobile One. “It’s going incredibly well. That’s one of the reasons we updated on how our quarter is going,” said Sievert. He didn’t share any exact numbers, though.

Sievert went on to explain why T-Mobile launched this new plan, saying that T-Mobile One is “the second phase of Un-carrier because it is the beginning of a radical simplification of our offer.” That includes making T-Mobile service like “a monthly subscription to the internet” and making an easy-to-understand rate plan that reduces the time it takes to sign up new customers and reduces calls to T-Mo call centers about bill questions.

This simplification also involves the autopay portion of T-Mobile One. “What if there was no need for a bill, because everybody has one simple subscription and they’ve gone ahead and put it on autopay?” Sievert said. With T-Mobile One, customers can save $5 per month per line if they enroll in autopay. However, Braxton Carter says that only 20 percent of customers currently use autopay.

Sievert also explained why T-Mobile changed the T-Mobile One plan days before launch, saying that it got feedback from a “loud one percent” that was unhappy about the original T-Mobile One plan’s tethering.

T-Mobile has been making a big push for T-Mobile One lately, launching some ad spots for it, making it a part of its iPhone 7 promo, now focusing on the plan during a talk at an investor conference. Today’s talk shows  why T-Mobile has been pushing the One plan: T-Mo thinks that it simplifies things for both customers and itself.

When it comes to T-Mobile customers, some have already signed up for T-Mobile One while others don’t seem quite as enthusiastic about it. T-Mobile seems pretty pleased with the reception to T-Mobile One, though, and judging by today’s comments, it won’t be going anywhere anytime soon.

Have you signed up for T-Mobile One in the weeks since its launch?

Via: FierceWireless
Source: Goldman Sachs Communacopia 2016

Tags: , , , ,

  • Bruce Wayne

    Delusional.

  • RustyShackleford716

    No thanks, I’ll keep my bill $135 for 5 lines (4 with 2.5gb of data and My own with $20 grandfathered Unlimited LTE with 14gb of hotspot)

    • Phone Guy

      Why are you telling us about your plan? We don’t care.

      • eanfoso

        he’s just sharing his own opinion, and you cared enough to comment so… you care, at least a little.

      • Richard Roma

        You do realize this is a comments section…

      • RustyShackleford716

        The troll is strong in the one

  • Disappointed Customer

    What’s this new BS deal iPhone 7 promo you gotta switch to new plan. Not really a deal for existing customers. Why would customers pay same amount of $ if not more for your “unlimited” handicap coverage. I guess time to move to VZW and they still offer 25% corporate discount.

    • SP_Jon_M3

      You don’t have to switch pans. I took advantage of the iPhone 7 deal and kept my existing plan.

      EDIT.. Looks like I’m wrong and T-Mobile changed that after the fact.. That is disappointing.

  • Disappointed Customer

    T-Mobile was very aggressive with its deals when it started uncarrier- now as the company is getting bigger its becoming greedy in my opinion. Oh well.

    • Fabian

      When they were low in customers they pumped the promos, now that they have even more customers than what the network can handle, they hike the rates. Pretty logical if you’re a stakeholder or a neurotic fanboy.

      They also needed the money for the auction. Now they need it to fill their pockets.

      That’s how things are.

      • DJ N

        You gotta do what you gotta do. They could buy interest rates and sell them to you at a higher price but that would be unethical or a car salesman.

  • vplaza

    No thank you. I’ll keep my 4 lines with 10GB plan for $120. I could care less about a new iPhone 7 either, so no real reason to go with the One or One Plus or whatever plans they concoct as part of Uncarrier Phase 2.

    • SP_Jon_M3

      What does the iPhone 7 have to do with One or One Plus? You can get the free iPhone 7 upgrade with any of the existing plans. Yes, the in-store sales reps are pushing the plan (some lying saying you have to switch for the deal), but it’s not a requirement. I got the upgrade and stuck with my grandfathered Simple Choice Unlimited for $70/mo.

      • lomsha

        It became a requirement the day before the release of the phone.

        • SP_Jon_M3

          Oh really.. that’s no good. I hadn’t heard that. I guess I was fortunate to signup for it when I did.

          Really disappointed in the moves t-mobile has been making lately. I don’t think I can recommend them anymore.

        • lomsha

          Absolutely lol. Kinda sneaky. If tmo had warned people, many would have jumped on the offer early.

        • SP_Jon_M3

          Also bummed because I was going to sign up my folks for the free iPhone upgrade this weekend, but they are on the 2 lines for $100 plan. No way am I going to have them switch off that.

        • vplaza

          Bingo! T-Mobile has found it’s way back to the “Carrier” ways with these latest moves.

        • Acdc1a

          Nothing carrier about choice. No one is forcing you to take the subsidy. If you want it there are strings. What they’re not doing is returning to the Value Plan vs. Classic Plan.

        • vplaza

          Their latest moves do not appear to be in the spirit of “Un-Carrier”, IMO. Offering a plan that is more expensive but with limitations unless you pay even more? Making it mandatory to switch to that plan in order to take advantage of a free phone offer? And not having any options for low data users? These seem to be going contra to “Un-Carrier”.

          The ironic thing is that AT&T actually has a choice for low data users. $70 a month for two lines to share 2GB, unlimited talk+text. For my in-laws who would never reach that total, T-Mobile has no options for them.

        • Acdc1a

          Metro would be $55 all in for the same 2 lines.

    • Mike

      “I could care less…” So that means you do care, at least a little. If you didn’t care at all you would have said “I couldn’t care less..” #WordCrimes

  • TheCudder

    After government discount, taxes & fees, I’m paying a total of $53 for 6GB + Napster Premier ($9.99 value) + Unlimited Music Streaming + a roll over stash of 20GB — I currently only use about 4GB charged data per month, it’s essentially unlimited for me….so why would I pay $70 for this T-Mobile One crap.

    • donnybee

      Who’s telling you that you have to switch? Or better yet, who’s saying T-Mobile ONE is geared for “TheCudder”?

      ONE isn’t good for me either.. Nobody here cares to try to make it seem like you need to switch to this plan or that this plan is the best thing ever. It’s a good thing that your plan works for you, but really, who here cares?

      • Bruce Wayne

        Except that in a year or so they’ll be forcing everyone onto to this crap plan so yes, a lot of people care.

        • Acdc1a

          Not based on their past performance. Fear monger much?

        • Fabian Cortez

          He’s rich so many of us are confused as to why he’s worried.

        • Bruce Wayne

          That’s what they said. Look it up.

      • TheCudder

        I guess I should have clarified. I wasn’t saying that I need to switch, I was speaking in general. The purpose of my pose was that T-Mobile has taken away their lower tier options from new customers, customers who would be more than fine with a 2GB, 4GB or 6GB data cap…but now they are forced to pay $10 or $20 extra for something they don’t need. It’s simply not a good move for growth if $70 BEFORE taxes/fees is their new minimum price point. If it’s not attractive to existing customers, why would new customers be enticed to sign up?

  • lomsha

    Autopay so they can overcharge you then have you spend weeks trying to get errors fixed. Lol

    • Acdc1a

      If it’s a simple 1 rate they can’t screw it up. Unfortunately with device subsidies returning it seems like they can very easily.

    • Richard Roma

      Yep. T-mobile has the worst billing system of any carrier. No way in hell will I auto-pay anything.

      • Acdc1a

        You’ve never used Sprint have you?

    • AngryBadger

      I had to be on the phone for the first few months switching to TMO, then every time I upgrade/jump my phone to make sure everything is credited correctly. One time they tried to charge me for four phones on my two line plan… (jump didn’t apply correctly). WTF! lol

  • ITALIANNYC

    Thats it. My beloved company has become delusional. Carrier moves are carrier moves. Maybe the other 99 percent just don’t get it

    • Drewski

      Get over yourself already. This plan works out phenomenal for everyone to have now.

      • ITALIANNYC

        Uh no it doesn’t, but keep dreaming

      • Aaron Davis

        Except for the lack of tethering, and turning off Binge-On now costs extra.

        I’m paying the same price ($60/mo) and I get unlimited full speed internet (at full HD speeds), plus 7gb/mo full speed tethering.

        There is a reason some people haven’t been auto-upgraded to the new plan, and that’s because even t-mobile realizes that a high-end simple choice plan is better

  • Paul Sousa

    I don’t think it’s a bad plan on its own, but compared to what a lot of existing customers have it isn’t really appealing. I have 3 lines at 6gb each, and when combined with BingeOn, Music Freedom, and Data Stash I never come close to using all of my data. I pay $100 before my discount so there is no incentive for me to change plans. However, for folks on VZ or ATT it is still a better deal than what they most likely are getting, so it can help with new adds. Until T-Mo tries to force a switch I won’t complain as I am very content with what I pay for what is functionally unlimited data.

    • JC

      I agree. Their old plans were much more practical. With all the uncarrier moves it was essentially unlimited. And a great price. Also the tiered plans were good for people who don’t need the data

      • Acdc1a

        Yes, the plans were essentially unlimited and that’s what they figured out. I imagine they’ll bring back 2 for $100 or something of the sort on ONE.

        • Paul Sousa

          I think if they priced it at $60 1st line, $40 2nd line, $20 third plus lines it would have been better received (obvious statement I know). But that would have been more in line with the 2 lines for $100 deal a lot of people have so wouldn’t have the feel of trying to gouge customers as much as it seems to be doing.

        • Acdc1a

          I agree… but without a higher ask to start, it’s hard to run promotions to generate adds…unless you go back to the subsidy war.

  • JC

    The one thing I don’t really like about this plan is all the potential customers they will lose to Verizon or ATT who only want/need 2 gb a month. For instance, my parents hardly use their phones internet. Maybe 1-2 GB a month. Why would they want to spend this amount of money for unlimited when they don’t need it. People like them will go to VZ or ATT

    • donnybee

      Isn’t a low data plan on the other carriers like $70 anyway? I fail to see how people who want less will pay the same price to get it.

      • Acdc1a

        $45 – $55 is the entry level to postpaid on the other 3. T-Mobile does have prepaid plans that are suitable for light users.

      • JC

        For 2 people to share 4gb on VZ would be $90 plus price of phones. For TMo it would be $120 plus phones. So it’s a difference of about $30. I’m just saying if you don’t need the extra data why would you want to pay an extra $30 a month. TMo had a 2 gb plan. And they had unlimited. You had choices that were tailored to your specific needs. I personally think that’s a better business plan. Don’t just target one type of user. Target all users.

        • vplaza

          It seems that T-Mobile is focusing postpaid towards high data users and prepaid towards low data users.

        • JC

          Yeah that could be. Although postpaid customers are much more valuable than prepaid. . It seems like a waste to possibly lose these customers to other companies.

        • Drewski

          Hey you do know that everyone is in need of Unlimited High Speed Data now, due to all the apps+ picture messaging+calls+ checking billing statements consuming data now. So that’s why to make things easier, they are eliminating data limits/low data buckets.

      • DJ N

        Yet they do. The general consumer is so uneducated when it comes to products and services. Its about anything too. I had an operation done on me that one honest doctor charged me $6500 for. The other one I found out would have charged me $5000 but I can’t undo an operation.

      • Phone Guy

        Sprint (good-ish coverage now in big cities) is $60 for two people, unlimited talk, text, internet, with some 4GLTE. T-Mobile’s new plan wouldn’t work well for seniors who may use 500MB of LTE a month and costs gobs more.

        • Acdc1a

          I’d much rather have Metro at $55 all in for those same 2 people.

    • eanfoso

      why don’t you move them to cricket? I moved my 5 lines to cricket when they had the 100$ + 35$ (135$) per line to switch from t mobile and byod and since it’s only 2 of us with unlimited we are enjoying a really cheap bill, with unlimited data and hotspot. our bill is only 160$ including taxes for 5 lines, 2 unlimited, and we got a huge 675$ credit so yai for no phone payment for around half a year. Give it a shot dude, cricket is pretty good and it’ll save you money.

      • Acdc1a

        I’d rather be at Metro and not be throttled to 8 Mbps.

        • eanfoso

          While that’s true, metro pcs won’t give you a huge billing credit, plus their group discounts suck. In addition, 8 mbps are more than enough to tether Netflix at HD, plus more coverage than t mobile. It’s really not a bad deal.

        • Acdc1a

          Repeat after me…price is more important than service and I will lead the race to the bottom.

        • eanfoso

          Sure thing, “I get better pricing and better service at cricket wireless compared to t mobile here in rural Texas”

        • eanfoso

          no response? XD

    • Lense Solomon

      Metro pcs

  • Mark

    Compared to the current Simple Choice plans, the One plan isn’t bad for many people. If you want Binge On, you’d have to get the 6GB data plan for $65. For $5 more, you get unlimited data and don’t have to worry about whose site you’re streaming from. It’s not perfect for everyone (including me, I haven’t signed up for it either), but I think it’s far from the giant corporate ripoff that some people are seeing.

    • Richard Roma

      The problem we all have is this add HD fee, that also has to be activated daily.

      • Lense Solomon

        The HD pass is annoying, but only you and me use it, honestly. Most people I know don’t even know how to change their YouTube quality. 480p looks “HD” enough for them. They have no clue. So us whiners can keep our plans, and the 99% won’t complain.

        • Android_God

          Keeping feeling special, cupcake.

      • Acdc1a

        It’s been settled that the vast majority don’t know the difference and the HD add on is something very few will actually use.

      • AngryBadger

        Yeah, that HD activation is very odd. especially since you pay for the HD fee… shouldn’t it just be on, all the time? it’s like they are banking on you not using it so they save bandwidth/money.

  • Acdc1a

    I made the switch when they added the 4th line free. It’s unlimited for a very reasonable price. The tethering speeds aren’t as bad as I imagined either.

    • JG

      I wish I could get a fair measure of tethering speeds. That is the only thing holding me from switching. I don’t want to give up my tethering speed. I rarely use it, but when I do, it’s for work, and I need LTE response rates.

      • Acdc1a

        It’s just as promised, .5 up and down. Latency is the same as always. YouTube works on lower quality settings and even Netflix chugs along albeit with pretty bad quality.

        • Aaron Davis

          Have you tried using a VPN to see if that gets around the tethering throttle?

          VPN was effective at getting around tether blocking and tether data caps in the past

  • AMC4x4

    Keeping my five lines at 10GB for $140. I just got upgraded to the unlimited at the same price, but since I still can use 10GB tethering I am fine with that. At this price point, it’s an excellent deal. But when the promo is over, it’s back to Simple Choice for me.

    • JG

      Same here. Not changing anything on my plan until I can get LTE tethering like I do now with the 10GB (upgraded unlimited) plan.

    • Charmed79

      We have the same plan and keeping it for the price.

  • Deadgirl 56

    Would be nice if there was a t Mobil phone store in grays harbor county, or pacific county, Washington state, we are stuck with u s cellular, or verizon, how does t mobile expect to get new customers if the nearest store is a 2 hour drive away?

    • noh1bvisas

      order online

    • Jakewwa

      Looks like Walmart in Aberdeen has something for T-Mobile. But I’ve never dealt with a store. I did everything online.

  • Fabian

    Deutch Telekom: We will decide what’s good for you people who can’t even calculate your data usage, we like you. Just don’t complaint and keep working, we want your money. It’s the others we don’t like: the loud, the heavy users, the tetherers, the videophiles and the like.

    • Adam

      I assume you saw the Verizon scandal, where people used their phone’s data calculator to prove Verizon was overcharging?

    • kevev

      Welcome to Sprint 2.0 B!tches! Now get in line for your bangers & mash.

  • Jakewwa

    I sure hope their network coverage improves. I rely a lot on wifi calling. But I use my phone as a GPS, and really need the network coverage.

    • Aaron Davis

      There are offline GPS apps, like ‘Here’, that allow you to pre-download full navigation maps on a state-by-state basis.

      I used it on my trip through South Dakota and Wyoming when I couldn’t get data

    • steveb944

      Google Maps allows offline maps and directions.

    • eanfoso

      Download here maps, best offline navigation app on earth.

  • Fabian

    The solution could be a throttle all unlimited plan at 1.5 Mbps for $50 that includes tethering. And then you add the extras as necessary: gigs of data at full speed or higher speeds like 2, 5, or whatever Mbpss.

    • Acdc1a

      That might be the least idiotic thing you’ve said.

      • Fabian Cortez

        That might be the least idiotic thing you’ve said.

        Except adding in “gigs of data at full speed” would harken back to the “complicated” days of tiers and buckets. Which, as I’m sure you’re well-aware, is what T-Mobile is trying to eliminate.

        I think “least idiotic” would be too much of a compliment. The proposed “solution” is still inadequate unnecessary as, per T-Mobile’s own numbers, they’re still bringing in plenty of new customers and people (new customers) aren’t complaining.

        • Acdc1a

          Have you not read his other statements?

        • Fabian Cortez

          I try not to.

          But I believe this statement of his is still “idiotic.” Hence my second paragraph where I felt you were being too generous with your compliment.

        • Fabian

          OMG! The guy who thinks the government is responsible for the Note 7 recall mess and the one who thinks I’m the editor are calling me an idiot. This is a bad sign. Not good. :(

        • Fabian Cortez

          I just read a few more: definitely idiotic.

          And his posts continue to reinforce my previous statements about what’s going on here.

  • tehboogieman

    So the phase one was to do all sorts of great stuff to get customers hyped up and phase two is to take it all away and offer one single crappy plan? Phase two uncarrier is very un-uncarrier. I’m glad I got in on a promo plan.

    • theforevermachine

      much carrier. very sadness.

      same, with the promo pricing. they’ll have to pry my current plan from my cold lifeless fingers before I switch

    • Mike Toreno

      People can still sign up for simple choice, including 4 lines, 6GB each, $120. Just search on t-mobile simple choice

      • tehboogieman

        Yeah, I can’t really find any simple choice plans online. Maybe on the phone or in store. Hiding info and making customers jump through hoops to sign up doesn’t sound very un-carrier to me.

        Please, tell me how someone who doesn’t read TMo specific blogs is going to find this plan anymore. How many people will go in knowing to search for “simple choice”

        • Fabian

          Either go to t-mobile(dot)com/cell-phone-plans(dot)html or prepaid-phones(dot)t-mobile(dot)com then ‘family plans’.

  • Mike Thaler

    Our rates would be 50%+ higher on the new plan. 6 lines now pay $120 + taxes. New plan would be $200 + taxes.
    And anybody that gives any creditor unfettered access to their bank account is NUTS.

    • Acdc1a

      $180…but clearly not a good deal if your present plan is working.

    • steveb944

      I have auto pay via my credit card. If your card doesn’t protect you that is nuts.

  • MIke

    It’s sort of funny that TMO wants to simplify – again. That’s what they said with simple choice plans. Then they said they were going to
    Move away from unlimited data. Do they consumers are stupid and won’t notice there getting a F job with the new plan. Their network is so inconsistent that consumers in many regions have to rely on wifi for calling and internet service. They should lower the price of their plans for consumers that are forced to do most of their calling and internet via wifi. Who needs unlimited data if your speed is so painfully slow or so inconsistent.

    • Acdc1a

      T-Mobile ONE is a reaction to AT&T and Sprint both offering unlimited plans. They figured out how to make unlimited profitable.

      Nothing is inconsistent with my service and I travel A LOT.

      • Andy

        I had tmobile a month ago. Got tired of dropping calls, never being able to steam anything anywhere I was. I travel everyday across the country and tmobile is by far the worse company ever in terms of coverage. For 300$ a month for two phones I’d assume it’d work great everywhere not just in big cities occasionally. Verizon or att is where it’s at. Eith cricket now, 130 a month unlimited everything and can stream Netflix in hd from coast to coast. F goes to tmobile.

        • Acdc1a

          You had T-Mobile never and you’re trolling.

      • Mike

        I thought TMO was the leader of innovation in the cell industry. If they are simply reacting to what ATT and Sprint are doing then TMO is simply a follower. If ATT and SPRINT started providing free phones and wifi first calling plans would TMO follow? Of course not! so why follow ATT and Sprint now?

        • Acdc1a

          For almost a year T-Mobile was the only carrier with an unlimited plan. It wasn’t until Sprint was going to offer an unlimited plan at a reasonable price that ONE was released.

      • Aaron Davis

        So the simple choice unlimited with 7gb full-speed hotspot (the plan I currently have, and which predates at&t’s unlimited plan) isn’t profitable?

        T-mobile One is not by any means t-mobile’s first attempt at an unlimited plan, they haven been offering unlimited plans for years. (I don’t remember who was first with unlimited, t-mobile or sprint, but it certainly wasn’t at&t)

        • Acdc1a

          It was backtracking from their attempt to do away with unlimited.

  • J.J.

    “speaking at Goldman Sachs” clear indicator who these plans are great for……

    • Android_God

      What does this even mean?

      • Fabian Cortez

        He’s attempting to say that T-Mobile’s new plans are great for investors, etc. and not customers.

      • J.J.

        it means Goldman Sachs is known lining it’s pockets at any cost even at the financial demise of many Americans through shady business practices.

    • Adam

      I think it is too early to tell. GS also thought the Wells Fargo’s employee incentive plan was good for investors, but now we know employees were ripping off shareholders. If next Q results come in with strong revenue, but the press release does not mention customer adds, we know Legere is just looking for ones last pop in stock before retiring.

      • Drewski

        John Legere is not retiring no time soon there Buddy. He will be remaining with the company for a very long time now.

      • J.J.

        Lol

    • William Coppage

      Hi American Greed Goldman Sachs I’m not paying for your Porsche

    • Fabian

      I see it as a sales pitch to small time investors, small time stockholders and lost souls. The big cats already know what’s going on.

  • Mike Toreno

    Sounds like an Apple announcement.

  • emcdonald75

    If T-Mobile would take $10 off the main $70 unlimited plan and $5 off the tablet plan, but leave the autopay discounts, I might switch to T-Mobile One.

    • Acdc1a

      $75 for 1 phone and 1 tablet line with unlimited everything? I want to joint your wireless carrier. When do you get your FCC approval?

      • disqus_lf8Qw4mMGV

        I get mine very soon. But I only have spectrum around my house. so coverage is limited.

      • emcdonald75

        We all can wish! Lol. That’s only $15 off. You already get $5 off for each line with auto pay. I just took $5 more dollars off.

    • Fabian Cortez

      If T-Mobile would take $10 off the main $70 unlimited plan and $5 off the tablet plan, but leave the autopay discounts, I might switch to T-Mobile One.

      Or if they would make it $65 with autopay and $70 without.

  • SirStephenH

    HD day passes, monthly HD that simply gives you a bucket of day passes, extra cost for tethering, extra cost to receive a bill, etc, etc, etc. How is this “simpler”?

  • SirStephenH

    I have a better, simpler idea.

    All plans would come with unlimited calling and texting, free international roaming, etc.

    Tier One:
    -Unlimited data throttled to 1.5Mbps (enough for SD video without running afoul of Net Neutrality like T-Mobile One does), full speed data day and week passes available for extra cost
    -1.5GB full speed hotspot throttled to 128Kbps afterwards, additional full speed hotspot can be purchased in 5GB increments

    Tier Two:
    -Unlimited data throttled to 4Mbps (enough for 720p and occasionally 1080p video without running afoul of Net Neutrality), full speed data day and week passes available for extra cost
    -2.5GB full speed hotspot throttled to 256Kbps afterwards, additional full speed hotspot can be purchased in 5GB increments

    Tier Three:
    -Unlimited full speed data
    -5GB full speed hotspot throttled to 512Kbps afterwards, additional full speed hotspot can be purchased in 5GB increments

    • Joseph Cathey

      I dislike the idea of tiering a mobile plan according to speed. It should just be two tiers. 1) Unlimited Data – 720p video – with different levels of tethering maybe $5 for every 2gb.

      2) unlimited data – no throttle – for an extra $15 – different levels of tetherthing (see above)

      • Fabian

        A base plan of unlimited data with 720p videos (3mbps?) is too much for T-Mobile’s network. If they offered unlimited all before it was because they were desperate for money and the network could handle it.

        My unlimited 1.5Mbps all plan for $50 idea is good for the network, not expensive, simple and with gigs of full speed data as add-ons it could make everyone happy.

  • steven berson

    What the hell I got auto enrolled in this stupid plan yesterday randomly. I had the 4 for $100 (2.5gb) and $20 limited data on my line. Going to start yelling on the phone after work!

    • steveb944

      Did you get the “free” iPhone deal that requires One?

  • kev2684

    Simplification my butt. The new T-Mobile One Plans has add-ons after add-ons to get to what previous plan offers at a higher price.

    • Acdc1a

      A $3 and a $25 add on. Try again.

  • Lloyd Dickson

    I am glad I am on the original jump and two lines for 100 unlimited everything. 7GB high speed With the new plans it would be well over 200. But I think tmo will figure this out.

    • steveb944

      They already did, that’s why it doesn’t compare to the prior offerings.

  • William Coppage

    If it sounds to good it usually is Mark Twain

  • Fabian

    They want everyone to switch to the T-errible ONE. And there was never an un-carrier, T-Mobile is a money making corporation.

  • ljg500

    Tmobile One is laughable. Severe tethering limits coupled with 480P video is hardly an improvement. This new plan is grossly inferior to the Metro PCS unlimited plan- which is $10 less,

    • Joseph Cathey

      The unlimited with binge on like restrictions is ok imho. It’s the throttled tether that makes me want to say wtf. Honesty, why even bother offering tether if it’s that slow. If I’m tethering, it’s to connect a nearby tablet or a computer. Either way I need it to be fast.

      • Zacamandapio

        Does anyone know how slow the tethering is? I’m curious to know how it’s for any use.
        Because I agree, Not only am I paying less right now, but I’ve a better plan.

  • Daniel Marchand

    Quote: making an easy-to-understand rate plan that reduces the time it takes to sign up new customers and reduces calls to T-Mo call centers about bill questions…

    Since all plans don’t have overages already you do realize all the calls about the bill aren’t due to the rate plan…. At least non of ours were. When I called about the bill it was because a promised promo credit wasn’t occuring or we had a 411 charge and never used it, or the guy at the store insisted I had to have jump added to my account with a new device and I had to fight to get it off and refunded…. I never once called about the bill due to my rate plan. I love tmobile but my point is simplifying the plans even more imo wont fix much of the billing issue calls unless they stop forcing jump on accounts, provisioning promo devices incorrectly, and other little billing qwerks.

    • Enki

      Regarding 411 charges, I found out that T-Mobile tries to charge that for calls to 800-555-1212 (toll-free directory assistance). This is BS because it is a free services provided by AT&T. I imagine that its because anything with *5551212* in it gets billed and they didn’t whitelist the 800 version. In any case, I got the charges removed, but people who use that should keep an eye out.

      And yeah, TMO has a problem with bill credits in general.

  • Aaron Davis

    I was able to get to it by searching google for “t-mobile simple choice” and clicking on the first result, but you are correct, there doesn’t seem to be anyway to get there directly from the main t-mobile site.

    • Mike Toreno

      tboogleman’s point (a very apt one) is that the average customer looking to sign up isn’t going to find it. Maybe that isn’t true, though, because I would think if someone in your circle of friends knows it, they will tell you. If one person in a group of friends knows, they can guide the others.

      Maybe the One thing will get cheaper and better. Right now it’s ridiculous. The two biggest data usages now use no data. So who needs unlimited? Everybody on a 6GB or more Simple Choice plan HAS unlimited already, they just need to set their pictures to upload on wifi and do big downloads only on wifi. I was on the $100 unlimited for 2 lines, but I changed when I was able to get 2 lines, 6 GB each, for $80, and Youtube (which my wife uses a lot) signed up for BingeOn

  • steveb944

    Glad to know I can ignore Uncarrier from now on because it’ll never be what it once was. Innovative.

  • Irfan

    this plan is not simple choice plan , its truly one of the confusing plan ever made by T-Mobile , as well as exceptions

  • blindexecutioner

    No thanks. I pay $80 a month for more data than I even come close to using for two lines and that’s with binge on turned OFF at no charge. Why would I change for LIMITED unlimited and pay much more?