T-Mobile’s second Super Bowl ad has Steve Harvey poking fun at Miss Universe flub

Drake’s not the only big name that T-Mobile got for its Super Bowl 50 commercials.

T-Mobile’s second Super Bowl ad just aired on television, and it’s simultaneously gone live on YouTube. The commercial goes after Verizon again for its colorful balls ad — the same one that T-Mo’s #BallBusterChallenge is targeting — and it’s got Steve Harvey touting that T-Mobile has doubled its LTE coverage in the last year and that it has more LTE towers than Verizon. The ad is a reference to Harvey’s blunder at the Miss Universe 2015 pageant, at which he announced the wrong name when revealing the winner.

T-Mo’s second Super Bowl 50 ad is a clever one, combining its current ad campaign with a well-known recent event. What makes it even better is that Steve Harvey himself is in the ad and that he’s able to laugh about the whole Miss Universe thing.

So now that we’ve seen both of T-Mobile’s Super Bowl 50 ads, which do you like better? You can check out the Drake ad — the same 60-second clip that’ll air during the fourth quarter of Super Bowl 50 — below.

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  • bruce

    cool to see the commercial but spend more money on the company

    • bruce

      tmobile has beefed up its net work and I love it, I am shutting down att this month no longer use it!

      • Mike

        They have improved but still have a long way to go. This is the third time I’m testing Tmobile. I’ve been using it for at least two months now. I’m not impressed. But will say it’s much better than it was say 1 year ago when I last tested their service.

        -Mike

    • gmo8492

      T-Mobile has already set aside $10 billion for the upcoming spectrum auction, these super bowl commercials are factored into their advertising budget.

      • Mike

        They should have saved all their pennies they will likely walk away with nothing!

        -Mike

    • Acdc1a

      They’ve spent billions on the network. $15 million on Superbowl ads is a drop in the marketing bucket.

  • steven berson

    Liked the commercials good job!

  • Jake Fitzpatrick

    Great commercials!

  • Dave Slater

    Both commercials are great. I hope to see them aired over and over, especially the Steve Harvey one. More LTE towers than Verizon is a powerful statement.

    • dtam

      “pretty much covers everyone that Verizon does” is a more powerful statement imo.

      • i

        I would like to know the miles of coverage, not how many towers, nor how many people at their homes get coverage.

    • Mike

      Yes very powerful yet in the real world it means a whole lot of nothing.

      -Mike

      • Dave Slater

        Nothing? Why?

  • steveb944

    I liked the Harvey one better due to the connection for a major recent mistake and the final line.

  • VINN

    No mentions of Binge On in both commercial pieces… not that I was specifically looking for that or anything.

    I think they are reading themselves to the possibility of making Binge On an opt-in service.

    • Steven

      I saw one pregame and it was the same Aaron Paul commercial with a new ending saying “don’t complain… Its free”. Maybe they said that before, I don’t remember it though

  • #Excellent Commercial #TMobile & #SteveHarvey

  • Franke Hernandez

    Sprint’s Super Bowl commercial was hilarious.. why? Because they couldn’t afford one!

    • Mike

      Haha yeah, they are smarter and decided to instead save their money and invest it in their shitty network.

      -Mike

  • Rod

    Considering the fact that they deployed most of their LTE network on 17/2100 isn’t that whole “more towers than Verizon” just slightly misleading given the fact that by definition 17/2100 networks require more towers to cover the same area as 700mhz one like Verizons?
    Just saying.

    • Daniel Marchand

      In some ways it is since range is less per tower, but the advantages of a denser network allow for more capacity and better signal when your on the main road they intend to cover. Now that their done with upgrading to LTE by me i get much more constant coverage on highways between cities then i did with Att due to how att spaced their towers out which causes dead or near dead zones in some spots.

      • Mike

        Good for you. You would be shocked to learn that Tmobile still operates EDGE towers in places like NJ. In one particular location (large shopping Mall) they have an LTE tower close to it and since the signal from the EDGE tower is stronger you basically get un-usable EDGE service. This is great Tmobile Engineering at work.

        -Mike

    • Fabian Cortez

      I don’t see how that changes the fact that they have more towers…

      • Mike

        You are right Tmobile has more towers that suck. There it is…

        -Mike

        • Fabian Cortez

          Unfortunately for you, the facts out there are clear about T-Mobile being the fastest. Hardly the “towers that suck” that you so eloquently stated.

  • Bradley Karas

    Loved the Harvey commercial. T mobile marketing made their presence felt on Sunday

  • mikeZo6

    Cool Super Bowl commercial ! Great job Tmo !

  • Paul

    It is hilarious.

  • AJ2

    The Steve Harvey ad was really smart – combining celebrity, pop culture and effectively communicating a message in a way the target audience will understand. It was funny to see lots of unhappy Tmobile customers, however, on social media wondering if that $10-15 million plus dollars spent on Super Bowl marketing could have been used to improve coverage in their areas

    • Mike

      Yeah what a waste of money…

      -Mike

  • Jason Caprio

    I am a T-Mobile customer and for the most part I am happy with my service, but these advertizements seriously need to cut the BS. On a national scale, T-Mobile does NOT have more towers than Verizon. You drive through any rural area in the middle of nowhere, and you tell me who is more likely to have a signal!

    • Joseph Cathey

      Actually, T-Mobile DOES have more towers, but that doesn’t mean their coverage matches Verizon square mile for square mile. Verizon has more low band spectrum which travels nearly twice as far as most of T-Mobile’s. So how does T-Mobile have to compensate? They have to build 2-3 times for towers to cover the same square mileage. And with new LTE towers costing anywhere from 300-500k a piece, you begin to see the uphill battle T-Mobile has been fighting and why they are badgering the FCC to set aside more Low Band spectrum.

      • Mike

        There is plenty that they can already do with what they have. MIMO antennas, extended range LTE, upgrade old ass EDGE towers to LTE, etc. Stop wasting money on bs ADS and get the work done Tmobile!

        -Mike

    • Mike

      Even if they have more towers that doesn’t mean squat. Overall Tmobile’s network still has a LONG way to go. And that is why there are many places where you will have reliable LTE or 4G service with AT&T while Tmobile has nothing or you get something like EDGE if you are lucky!

      -Mike

  • Mike

    The huge amount of money they spent on this AD would have been better spent on upgrading towers. It’s 2016 and in a state like NJ you still come across towers providing EDGE service in major areas. This is just plain pathetic!

    -Mike