T-Mobile uses colorful balls to compare its LTE coverage to Verizon’s in new ad

After releasing a Pop-Up Video-style response to Verizon’s colorful balls ad a few days ago, T-Mobile today unleashed a new ad of its own.

The ad, titled “Verizon’s Secret,” says that it’s giving “the rest of the story” from Verizon’s own colorful balls ad. In the commercial, T-Mobile says that the LTE service that Verizon has added in the past two years covers five million people, while the LTE service T-Mo has added in that same time covers 100 million. That’s a lot of balls.

With T-Mobile’s network expansions of the past two years, its LTE network covers 304 million people, compared to the 308 million that Verizon’s LTE network covers. The ad goes on to highlight Magenta’s Extended Range LTE, which T-Mo has been pushing pretty hard in recent months.

Verizon’s colorful balls ad has been all over TV lately, so T-Mobile is trying to capitalize on that and use VZW’s idea to promote its network improvements. T-Mo has been working to fight the perception that it has poor coverage, and with this latest ad, it’s trying to show that its LTE coverage has grown in recent years and is nearly on par with Verizon’s.

This ad will appear on TV later today during the AFC and NFC Championship games. If you’d like to see it live on your TV, the AFC Championship between the Broncos and Patriots kicks off at 1:05 PM ET, while the NFC Championship game between the Cardinals and Panthers will get underway at 4:40 pm ET.

Also, don’t forget that T-Mobile’s #BallBusterChallenge will start in a couple of days. The T-Mobile versus Verizon network battles will start in Seattle, Wash., on January 26, travel south to Santa Clara, Calif., the week of February 1, then make their way to other US cities.

What do you think of T-Mobile’s newest ad spot?

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  • Hurlamania

    3:05 Est and 6:40 Est

  • Coverage for 308M customers doesn’t really scale when the LTE channels are only 5Mhz in size. 5Mhz at low-band, on a capacity-designed 3-sector tower will cover about 30 square miles. Total bandwidth in that 30 mile area is bout 25.1MB/s

    How Much does it cost?
    In T-Mobile’s defense, however, they likely decided to launch with cheaper omnidirectional antennas, which don’t require engineering skills such as downtilt, topographical knowledge, or antenna pattern selection. This takes time to do, requires engineering skills, and additional investment into 3x more equipment per leased tower. An omnidirectional setup (which has only one antenna and is easier to install).

    How does this affect T-Mobile’s marketing message and brand image?
    Going with Omnidirectional antennas allows T-Mobile to spend about 1/3 per tower that AT&T or Verizon would spend. That money can be re-allocated to advertising, and PR campaigns featuring slowed data speeds which “unlimited” means inside the walled garden, versus “unlimited” “unlimited” data speeds and plans.

    What’s the coverage?
    With Omnidirectional antennas, the antenna will instead provide service covering 100 square miles. Also, they can change from 5MHz channels to full licensed 15-20Mhz in most areas. 15MHz channels allows for nearly 100.8MB/s total bandwidth in lowband available for use. However, and remember- instead of 30 square miles of coverage, that 100MB/s speed will cover 100 square miles. (Source: 3GLTEInfo-dot-com). For all this to work, the cell site which T-Mobile leases will rely on engineering work performed in past, which already have electrical, fiber lines run. Our competitor’s better engineering will reflect positively on T-Mobile’s brand image when they had adequate budgets to build coverage and service for its customers– i.e. Verizon Engineering (Real Estate Leases now owned by American Tower) and AT&T engineering (Leases now owned by Crown Castle).

    AT&T has many customers, and has deployed 7 network technologies to service them. But because T-Mobile is always ranked poorly, they as a company, fail to get business accounts like FedEX, UPS, USPS, Government, and Emergency Responder clients like AT&T with specialized (and often custom-built) devices and phones. T-Mobile can just turn off a 2G or 3G network; then tell customers they are stupid because they don’t have a compatible phone, or the new one “works better”.

    • Omar Boyer

      i dont know for sure what kind of antennas tmobile uses .Here in los angeles its extended LTE does for a fact work much better than atts 700mhz lte and verizon xlte .I have my att line which is from work my S6. And my personal line a tmobile S6 edge. And i know it works better than verizon xlte because some of the people i work with have verizon. Tmobile did improve that before that was its weakness building penetration now inside a building att drops down to slow hspa and verizon slow 3G cdma while tmobile now mantains 2 -3 bars of fast lte But its still WEAK outside the city as of 2016 its still is.. On my way to San Fransisco and to San jose and Tucson arizon and to vegas att is LTE all the way tmobile still u get some Edge spots along the way once u get to the city obviously is fine . I found in major cities it works way better than att n verizon even in buildings like i said its problem is still outside the city..

      • YABD

        Outside the city? Well that’s a big problem for a telecommunication company.

        • Omar Boyer

          Big problem for tmobile yes apparently, as both At&t and Verizon dont have that problem and offer working signal and data outside the city.

      • Jay J. Blanco

        Tmobilet will have that covered Farley well this year so don’t worry… but it’s no rush to cover 0 population with LTE lol

        • Omar Boyer

          actually there are people living there in those places lol and they have either att go phone or cricket since they cant afford regular att prices and they need something that works and offers coverage there n verizon is usually out of the question since its just too expensive . I actually have an aunt that lives in the middle of nowhere and is stuck with cricket she had said many times if tmobile got it working here i would switch but tmobile only offers Edge in her area of Monterrey and Salinas, att (cricket) has lte all over there.

        • Jay J. Blanco

          I know it’s a joke lls

    • Indeed, T-mobile gets only 5MHz in band 12 and it’s far from being amazingly fast. However, if the phone supports carrier aggregation, another band, albeit of low signal strength, can be added to provide some extra bandwidth, even if reduced due to the low signal to noise ratio at low signal level. But, yes, your point is well taken: Verizon covers about as many pop as T-mobile, but with much more spectrum.

      • Rob

        Carrier aggregation is great in theory but I NEVER see it on my Note 5 despite the fact Denver has 1900, 1700, and 700 LTE. In fact I can switch between them with *#2263# and find all three just about anywhere in downtown or the suburbs. I’ve seen Carrier Aggregation two or three times when I first got the phone according to *#0011# but I haven’t seen it since so it seems that T-Mobile shut it off here. T-Mobile needs more spectrum, end of story.

      • Jrunner

        May not be fast… but it’s quite the improvement over 2G or terrible roaming that in many cases it replaced. I’m not sure I’d get t-mobile for that as my native network but it definitely makes people feel better about having coverage when they’re traveling outside an urban area to be able to use your phone

    • Acdc1a

      A lot of this expanded coverage is in areas where they will have no retail presence. Congestion won’t be an issue for most. I worry about college towns like Sault Saint Marie, MI though.

    • Drew

      In no case have I seen omni deployments with tmo. I was just in northern NH and even there they had multi sector LTE – but used the existing band 2 tower top gear to deliver it plus 3 new band 12 antennas. Speed wasn’t horrible, around 30mbs down 8 up in Littleton NH. But given the subscriber density this was more than enough to do what I wanted and it worked better than att in most cases. I’ve seen the same in western MA, the sierras, Olympic peninsula and other rural spots.

    • SteveD

      Where do you see T-mobile deploying omni’s? Further.. What kind of fool would do that? That makes zero sense. Why would any company take a macro cell.. that is designed for 3 sectors.. and only install 1 omni? Not only is it problematic to the EXTREME from a network perspective when relating to handoffs with neighbor cells.. It’s stupid economically as it saves absolutely NO money. The cost of the antenna’s on top of a tower are near meaningless in the monetary scope of ANY cell deployment.
      Not only that.. But if you’re spectrum constrained deploying an omni is almost as bad as not putting a tower up in the first place. When dealing with limited spectrum the network strategy is almost ALWAYS going to be sector splits and MORE antennas.. Not fewer.

  • AS118

    That’s good and all, but I wish they’d follow up with an initiative to encourage people to switch to band 12 phones, and let people know that you need them for “XLTE”. A lot of less tech-savvy people (I would even imagine the majority of t-mobile customers) don’t have a clue that their 2+ year old phone doesn’t support Band 12 and XLTE.

    • YABD

      I prefer to sign a 2 year contract and 100 dollar down instead of paying 900 dollars for a phone again.

      • Verizonthunder

        Shocker someone expects to pay little to nothing for a high end device O-0. Last time I checked Iphones and Samsung galaxy smartphones where not free unless you waited two years for that device to be free with a two year agreement but by then it will be dated.

      • william43

        hmm…isn’t it was known “fact” that, that 2 year free phone contract actually had you paying $900 (or whatever the phone retail was) or more (depending on how long you kept the phone. Hasn’t a number of publications fact checked the plans and came to the conclusion that the non-contract plans are better for consumers? Wasn’t this debate settled years ago?

        The only thing you may not want to do is buy into these early upgrade program. I have the original Jump which turns out to be have been as good of a deal as I thought when they released it. I even saw someone here talk about how they sell their phone, pay off their EIP, get a new phone and pock $100-$200 dollars.

      • Arnie Berg

        With T-Mobile’s Jump On Demand, you still get that high end phone, Depending on your credit, you can get it as low as 0 down and payments up to 30.00 a month for 18 months. I am on this plan, and you can upgrade to the newer phones (up to 3 times a year). Each time you upgrade with Jump On Demand, your 18 month term just starts over. No biggie.. We want the BEST! Am I right? :)

        • AJ2

          Some people don’t want their credit dinged by financing a phone and opening a new credit line. Others may have poor credit

      • Fabian Cortez

        What happens after the 24th month of your two year contract? What about the higher monthly rate plan of two-year contracts?

      • Daniel Marchand

        Move to Europe they still offer contracts, in fact they will even toss in a free flat screen tv and a PlayStation when you sign your life away providing you agree to a more expensive plan on contract you can’t downgrade from… It’s all smoke and mirrors, cheap phone = higher monthly payments for “service”. I love having the 2 separated it allows for those frugal to save $, something you can’t do on Subsidized contracts.

      • David

        which $900 phone are you referring to? And why do you even need a $900 phone to begin with?
        There are installment plans for less than $50/month for top end phones, now you sure you don’t need a mental health check?

      • JMccovery

        But, you’re still paying $900 for that phone.

        Me, I’d rather find a cheaper phone than worry if I can drop that kind of cash.

    • Acdc1a

      Spot on. It doesn’t help that they still have stock that isn’t compliant.

      • Daniel Marchand

        My sister in law and her Fiance joined t mobile without consulting anyone tech savvy (like myself) they decided to save $$ and got Alcatel one touch fierce phones… They only support “4G” (3G) and they live in a rural area where tmo deployed band 2 LTE only, so their phones only got 2g coverage where they live, sadly they ordered these phones by calling and the rep didn’t warn them based on their address those phones were total crap (aside from being crappy in general). Sadly their experience just gets worse from there somehow, but that’s another story and it perplexes me because T-Mobile always gave me great customer service. But yes back to your point why on earth do they still even offer old crappy phones that only support 3G or only band 4 LTE…… People who don’t know better (uninformed/nontechie) assume any T-Mobile phone Should afford them the same coverage and that’s not true, and some even assume doing BYOD does the same (in some cases this is true now and become more the norm, but still a minority of devices allowing easy switching to a 4 carriers)

        • AS118

          Yeah, that is EXACTLY what I’m talking about. What you described happens to a lot of people I know. They aren’t knowledgeable about tech, and the sales reps just let them do whatever they want, and if they’re unlucky and get one that won’t warn them about this stuff (and tell them to at least get a real 4g or even a cheap 4g band 12 phone) they’re out of luck.

          THIS is the kind of pain point I wish T-mobile would address as well. I feel that most customers are not tech savvy and end up in bad situations like your sister in law and fiance if a tech savvy person like you or others on this site aren’t there to help them.

        • Jeremy Turnley

          To be fair, that’s the case with all of the carriers. They carry some cheap crap models for $6 per month or $129 flat, and people who don’t know better flock to them and can’t be dissuaded; my wife is one of those people, she just wants cheap but then complains when she gets what she pays for. Last time she upgraded she wanted to get an alcatel despite the fact that I am tech savvy and told her it’s a bad idea; I eventually convinced her to get a refurbed Galaxy S4 instead, since she couldn’t be convinced to pay the extra $10 a month for a decent mid-range. In the end, it’s not the people in the store’s fault – it’s the carriers even commissioning phones that are that bad to be in the stores at all. If T-Mo would drop Alcatel entirely and work with ZTE or Huawei for that price range – heck, even Blu would be an improvement. Or, you know, they could just carry the Moto G and Moto E and be done with it.

        • T-Mobile should only carry the Alcatel Windows Phones as they will be VOLTE compliant. Alcatel’s Android models are the main sources of complaints about service.

        • AJ2

          Carriers need to realize when someone has a bad experience like that, not only do they bolt but they tell others. Can’t tell you how many people I know who wouldn’t even consider Tmobile
          Many don’t even realize Tmobile carries the iPhone. People here forget you’re not the average consumer

        • AJ2

          The reps don’t know or don’t care. They want their commission check

        • Mschmal

          I sell cars for a living and it amazes me how often someone buys the loaded $60,000 vehicle then gets upset with me because their old pos flip phone isn’t supported by the bluetooth system. It’s a total “blink blink” moment.

        • Android_God

          It looks like you post on the internet and didn’t consult somebody who is English and writing savvy.

        • Daniel Marchand

          It was late, I typed this on my phone, and the mistakes cost me nothing. That 4G phone purchase I referenced totally screwed them over financially. The rest of the story as told to me is they returned the phones, but still keep getting billed for them on EIP + Jump and CS for whatever reason won’t remove either, at best they got one time credits and it comes back again next bill So they are ready to just walk. I’ve told them and even offered personally to contact tforce or email CEO, they won’t do it, rather try cs again and again… my hands are tied. I did find them LG Leons for $69 ea. fixed their coverage issue.

        • Here’s the issue: the Android Fierce XL is optimized for MetroPCS.

        • Daniel Marchand

          Oh it wasn’t even the XL was a refurb model original fierce and they way over paid for it to. Their bill is like $170 for 2 lines with 3gb each :o like I said can’t help them, they need to switch plans and talk to someone who can rectify long term account issues.

        • Ok. That explains everything. Non-LTE and refurbed.

        • Daniel Marchand

          Yep I think you get just how badly the situation is… it’s one of those :face palm: stories…. standard non-promo plan, a 3G device in an area that only has 2G/LTE (real 4G), and they got shoveled Jump on those super crappy phones on top of it all. I get perplexed it’s never been fixed though even via phone calls to CS you would think someone would fix it :shrugs:

    • Guest 2

      If you use the word XLTE, you’re just gonna confuse those people even more.

      But I agree, T-Mobile should be more transparent about B12 phones, B12 speeds, what phones do aggregation, and not just talk about coverage.

    • Jeremy Turnley

      Once they have the XLTE network built out, they’ll do some huge trade-in promo to get people to trade in their old phones for new band 12 ones so they can start taking down the band 4 antennas and replace them with even more band 12 ones. They’ll get there, it just takes time for new tech to worm its way out there.

  • riverhorse

    I think the snowstorm killed the trolls.

    • MattPortland

      Oh they’ll thaw soon enough.

    • Android_God

      Oh, you mean people who simply disagree with your point of view.

  • Guest 2

    How do they count the network coverage of people?
    Is it based on where people live, work, commute and travel?

    • Acdc1a

      Pops are based on where people live. 304 million is impressive.

      • The metric I’d like to see would be “pop x MHz”. Because one thing is covering 1Mpop with 10MHz and quite something else 1Mpop with 30MHz. Here’s to hope that TMUS acquires plenty of spectrum in the 600MHz auction this year without becoming overly indebted.

      • Guest 2

        Thanks. Yeah, they did great these couple of years.

  • Paul

    Sometimes you have to question TmoNews and where it’s loyalty lye. Hence the title of this article! Should say “Verizon’s Balls got busted”!

    • Allen Alberto Enriquez

      I really like your idea paul! It sounds like something that will catch VZ attention

    • Guest 2

      I think TmoNews is not supposed to have any loyalty towards T-Mobile if it wants to be taken seriously outside the group of T-Mobile fans.

      I visit TmoNews to see what’s new in term of phones, plans, promos and the service I receive from T-Mobile. I want to see the good, the bad and the ugly sides.

  • Jay J. Blanco

    I know tmobile has I think 30mhz or 40mhz in Virginia Beach and now they are about to aquire band 12…. with carrier aggregation speeds are going to be 100 mbps plus. I remember reaching about 70mbps on the strip

  • O

    “now reaches nearly everyone Verizon does” yeah i wouldn’t go shouting that nonsense.

    • Acdc1a

      98.7%…I think they can say that now.

      • I think your percentages are off by about .7 to 1 point. There’s no way T-Mobile has 98.7% covered. If that was the case, they’d have more coverage than Verizon, which has about 308,103,000 pops.

        • Acdc1a

          Simple math jovan1984. 304/308= .987*100= 98.7% of Verizon’s coverage.

    • Agree with you, because Verizon no longer has the largest LTE network in the US. AT&T took that honor in the middle of last year.

      • Ascertion

        Verizon’s LTE is arguably larger than AT&T’s LTE network. AT&T has a better “4G” network, though. And I’m talking about when you drop from LTE on Verizon, you get EvDo (which maxes out at 3mbps), and on AT&T, you drop down to H+ (which maxes out at 21mbps.)

      • Hector Arteaga

        According to who? AT&T? Most crowd sourced maps say otherwise. I’m telling you this even though I dislike both.

        • According to facts. AT&T have roughly 12,000 more people covered than Verizon, which is less than
          0.00003% difference. There are areas in which one covers but not the other. For VZ, it’s rural portions of the Midwest they cover that T doesn’t cover. For T, it’s parts of the far west that they cover, but VZ doesn’t.

          And for the record, I dislike both carriers too.

    • Jeremy Turnley

      Note that they mean LTE coverage. VZW still has a lot more actual area covered with their 2G network than TMo. However, the 700mhz bands will quickly make 2G completely obsolete, and at that point all three carriers will be on roughly equal footing as far as general “I have a signal” coverage. At that point they will all need to come up with new things to brag about, like TMo’s “fastest speeds” ads.

    • jazzmanmonty

      Ya only problem with that is their maps show there is supposed to be extended range lte signal in northern Michigan if you buy band 12 phone. Bought band 12 phone, still roaming att everywhere I go..called customer service and they had no clue..said tmobile has no antennas anywhere in area.

      • Phone Guy

        Was your band 12 activated? Many phones needed an update to turn it on. Also, there is a number code (google it) to force your phone to use band 12 first. Its cool.

  • Christian

    T-mobile sucks, I’m pissed as I write this, Tmobile is a master at the bait and switch tactics, the true unlimited data plan has turned into a 21gb cab without notice now I’m been throttle and they call itl prioritization bull shit! What that F&$K didn’t I understand when I was told “true unlimited 4g speed”?

    • Acdc1a

      Calling BS. 21GB is the point where you may begin to experience some slowing based on network congestion. I’ve run much more than that without being slowed…

      • Hector Arteaga

        I have had both my lines side by side. One after 23gb and the other below. The deprioritization is very very noticeable. Down to like .5 noticeable. It feels like a throttle. It may not in very decongested areas, but to the rest of us it does.

      • Christian

        If they sale me a unlimited plan then they should handle me without having to make my phone unusable after 21gb

        • Acdc1a

          If you don’t like it you can always go to Verizon and buy their unlimited plan…

        • Christian

          It was pretty much what they told me, in fact after been a customer for 17 years they pretty much gave me the middle finger, I will consider it, but for now I stuck with 4 jump on the demand a $390 plus monthly bill and a phone I can’t use Internet until my next billing cycle 12 days away… Tmobile SUCKS! AGAIN!

        • Erik

          I been with them over 10 years. 2 lines. Mine is u limited due to use use phone a lot. The other lines are at a much lower limit. NEVER has mine slowed down. I use over 40gb per month. What plan are u on?

    • vinnyjr

      If U R being slowed down then U aren’t telling the whole story. I sometimes use more then that and never been slowed down. I’ve been with T-Mobile for over 7 years. I’ve never been slowed down, throttled or whatever you want to call it. My speeds just keep getting faster. Live in a suburb of Boston. Thank You T-Mobile, Thank You John Legere.

      • Christian

        That’s the whole story and when I called they confirmed it saying my tower does it automatically to give a chance to other people who haven’t used as much as if that was my problem I signed up for the unlimited plan.

  • eanfoso

    Man t mobile better hope Verizon is not having a congested day cause otherwise, they’re going to be out of a pretty penny

  • kgraham182

    Good luck getting that 4 million to equal Verizon. That’s roughly the population of Alaska, Montana, North Dakota, South Dakota, and Wyoming.

  • jhon

    I get Capped or some kind of Prioritized BS! and sometimes it just stays like that untill i call T-Mobile to get me out of that slow bs.. Unlimited LTE is not unlimited. False. 21GB is the cap. Ive delt with it and it is extremely annoying.

    • Fabian Cortez

      Why is this unlimited nonsense coming up again?

      Port out to one of the other two carriers that offer unlimited data then.

      • Guest 2

        Sounds like the same person. Wasn’t it 23GB and not 21GB?

        But I agree that Unlimited is not unlimited.

        • Jeremy Turnley

          It’s unlimited. It just makes your traffic less of a priority in congested areas when you get past 21GB. It still doesn’t even stop you from downloading, nor even limit your top speeds, it just means the guy next to you gets dibs if the tower’s bandwidth is all tied up.

        • Hector Arteaga

          Have you been in a moderately to heavily congested area after going over 23 gb? It doesn’t matter the technical aspect, it feels exactly like a throttle. In Phoenix, that means slow almost 70% of the time after 23gb. I have a second line, so I just start using that one, but still. It feels like a throttle.

        • Phone Guy

          What in the heck are you doing to use 23GB. I mean there is a lot to do in life besides that little screen, but what is sucking up so much data?

        • Fabian Cortez

          Unlimited high speed data (weather permitting).

        • Phone Guy

          Unlimited is unlimited, just not at the speed you want. But it’s still unlimited.

    • calvin35

      I have T-Mobile unlimited and i don’t think I’ve ever been slowed down outside of the one day that T-Mobile had me throttled with Binge On. The end or the beginning of the billing cycle no matter how much data I’ve used my speeds are always fast. Maybe I’m just in a good location.

      • AJ2

        Tmobile admits its capped… Read your fine print…

        • calvin35

          It must be dependent on network conditions and location because I’ve never had trouble streaming 1440p over LTE anywhere i go, even when I’ve used over 21GB of data. I live in SoCal and recently did a speed test and got 108 Mbps down so maybe everybody around me is on Verizon or something.

    • Android_God

      You slackers using all this data, need to get a job. BOO HOO HOO. There’s not a soul that feels sorry for you that you’re using 21 gigs on your phone and that’s still not f****** enough. Maybe it’s you. Time to get a fucking hobby

    • Jay J. Blanco

      If you have that 2 lines of unlimited for 100 yes it’s capped at 21. If you have a single line and pay 95 for unlimited everything then no. It’s Truly unlimited

    • Frankwhitess

      What you need to do is stop hanging out in them crowed areas that are considered ” Throttle Land “….. I burn around 100gig a month and I know the spots not to even bother with data due to them being classified as Throttle Land territory..

    • Erik

      I have unlimited @ $80 per month. I use over 30+ GB a month. Never, ever a slow down.

  • Jeremy Turnley

    The fact that VZW is directly targeting T-Mo in ads costing them hundreds of thousands of dollars to make and run is very telling – obviously they feel threatened for the first time.

    • onthegreenz

      When were you born ? Carriers have been mentioning each other for ages. The fact that anyone has to mention Tmobile is just to hope you dont fall for their gimmicks.. oh wait nevermind

      • Jeremy Turnley

        Yep, when they were a distant 4th, the gimmicks could be handwaved off by the big 2, but growing by half a million plus subs per week, and taking 3rd after 2 years of them, not so much. Gimmicks or no, they’re working.

        • onthegreenz

          working is strong word. They may be adding subscribers due to heavy gimmicky marketing ( which we all know and for what primary purpose) , but the bottom lines dont tell the same story. You cant re-invest into your own infrastructure with such shtty net profits. Just ask Sprint and what happen to them in the past 3-4 years.

        • dtam

          there is no win for tmo for you, is there? they would be in a much worse position if they haven’t done what they done.

        • onthegreenz

          I’m not going to glorify T-mobile going from 4th to 3rd because Sprint, is barely any competition for anyone. Thats a carrier that hasnt had a positive balance sheet for god knows how long. Would you brag because your team beat a team that hasnt won a game? Probably not. Cant we stick to factuals, and not get emotional with the topic on hand?

      • bleeew

        I have to agree with Jeremy… A few years ago(when AT&T and Verizon were leading LTE coverage), before the “Uncarrier,” Verizon and AT&T would mostly attack each other through commercials. It was not often that AT&T and Verizon would talk about Sprint or T-Mobile in their ads. Fast forward to 2014 and you notice the big 2 start mentioning T-Mobile( and sometimes Sprint)in their ads.

  • teaReactor

    Doesn’t matter if the ads hurt Verizon’s feelings or not. Americans like a company that fights for their business and is willing to compete. They’re doing what they should be doing, putting up towers, listening to subscribers, competing in ads, so on… This strategy win subscribers. Verizon doesn’t have customers in a chokehold, it will be a battle of wills. They will eventually have to compete in other places like price. It is a very competitive industry but a better industry for it.

    • onthegreenz

      Price isnt the only factor, people who value their service will pay. Same reason why auto manufacturers dont just drop their prices to Kia deals to try to move units. Unfortunately, some will get it and some will dont. I enjoy reading Tmobile customers saying things like , Im paying such a low fee but I drop calls all the time. Or Its such a great deal, I only wish I had coverage in my house… really shows you the the mindset of some customers out there.

      • Erik

        I have T-Mobile now. For over 10 years now. If it were 6-7 years ago, I would say stay away. T-Mobile has come a long way, and is hella good. Where I’m at, its practically the best carrier to be with.

        If I was someone who travels and such, sure I would be with Verizon. They do have the better coverage country wise. I am local to where I am. Why pay more for same coverage, less and slower data where I’m at?

        One last thing…..EVERY CARRIER has their flaws. No such thing as a perfect carrier. Everyone likes to be whobthey are with. If they like getting charged for overages and such, so be it. I’m just one of those ppl that is with a carrier that fits my needs.

        • onthegreenz

          The fact is the numbers dont lie. T-Mobile like Sprint have tried so hard year after year to take jabs at the big boys, but the reality is they cant hang. Despite what people may “believe” , they should really look at the underlying factors like net profits and ability to invest in infrastructure ( all of which should be the most important thing in any telecom carrier) . I dont think people give a rats ass about cute commercials or CEO’s trying to act like Tom Cruise. People dont like getting charged for overages, lol – rather people, majority of people like paying for something they actually get in return. At the end of the day, that is usually the case. Its nothing new really. VZW / AT&T were never the cheapest and never will be, but they find a way to take lead .. something that T-Mobile and Sprint will never understand. The poor decisions over and over have led them to this current environment. And one last thing, theres a reason why Tmo is trying so hard to throw rocks at the windows, theyve been chasing for the longest.. and I dont blame them, they have no other choice because they simply cant win customers based on merit or quality of service.

        • Erik

          Right. That may be so. The reality is, the coverage and data speeds I have where I am is better than Verizon, ATT and Sprint.

          Some places they aren’t good, and some places they are. I’m my case, T-Mobile is best.

          It takes time to get the amount of subscribers to surpass the top 2. But not long ago, T-Mobile was the 4th rated carrier. Now they are third, with a record breaking with large amounts of new customers and the time it took to get there.

          What does that show? They are doing something right.

        • onthegreenz

          Actually Im glad you mentioned that. T-Mobile became 3rd by chance. I know, you’re probably like whatever but let me paint the picture. T-mobile became 3rd because of Sprint’s poor leadership and decision making. From the Nextel merger, failed network integration, Wi-Max investment, and on and on and on. Although I dont discredit that your service is good at your area, I am sure it is but its a matter of time where that would be questionable. It takes alot of money to invest into the backbone of any network/telecom carrier. T-Mobile has bandaids across the country, and crazy marketing gimmicks in hopes that most wont care about long term which is fine too. But T-mobiles model isnt sustainable. They are dealing with congestion, lack of coverage and throttling of their network for many reasons due in part to low profit margins. Theyre business model leaves limited room for technology improvements, expansion, and investment in their own core infrastructure.

        • Erik

          WOW! I’m sorry for what I have said. I sense a quite bit of hatred in you right now. Dunno if someone or T-Mobile do something that affected you in any way. Didn’t mean to stir things up. I’ll leave you be. I apologize.

        • onthegreenz

          Lol I’m not upset. Sorry I came off that way.

        • Erik

          Lol. I know. I was just messin. We all have our opinions, hates and likes. EVERYONE sees and feels things differently about everything. I’m content with the service I use and I’m sure you are as well.

          I admit, when I first got T-Mobile, it wasn’t all that great. But within the last 3 years, I have noticed a great deal of improvement. Did they improve as much as they advertise? Prolly not. But that goes for ALL the carriers and their advertising. I can guarantee that what every one of those carriers advertise, is NOT 100%.

          Also my bro had ATT for years. Now he has T-Mobile, and he has better coverage now than her had with ATT.

        • teaReactor

          YMMV. Very simple. I used to carry a few carriers in my pocket when I worked at a dealership. It was part of knowing the products and services we sold. My experiences are pretty variable with the big three + Tmo at that time which was fourth. I couldn’t argue the same carrier and all customers in that scenario. I’ve seen some bad business in this industry and am glad to see much has changed from then. I don’t agree with your predictive analysis, we see differently. At the end of day, does not really matter as we are in the present. They are all fighting it out, competing more than before and that is what was missing in this industry. Pretty much the only reason for my comment.

        • onthegreenz

          I dont think you understand what I am saying, Im telling you it does matter. AT&T and VZW didnt become top 2 by chance. Theres a reason for that. There is a reason why majority of customers choose them over Tmobile or Sprint, despite the crazy deals and the free this and free that promos. Lets peel the onion back and realize what were discussing here. Its not just about present, its about the ability to have a future. People will spend money and invest in something they know will provide value to come. You worked at the dealership, part of your job was to sell on heritage, history, reliability and support to come.

      • teaReactor

        If you reread what I wrote, I actually said compete on other variables LIKE price. I don’t care who uses what, my comment was praising increased competition which helps keep companies fair. How that relates to T-mo is that they are not just on the surface competitive now but have made huge strides not only in network but in making changes such as getting rid of their proprietary bands for 3g so ppl can bring more devices. It is good for all customers.

        If Verizon is charging 2000% margin (ie price gouging) on a service (as an example), they will not only have room to compete on value but to stay attractive in a highly competitive market may eventually have to lower pricing a bit to stay attractive. This is why preventing monopolies in the industry is so important. Verizon has a great network but like where I live, a huge metro with most of my state lit up, all three have great reception. I have lived in two cities and have had very few problems and am grandfathered into a great plan, so why switch? The point is our options are getting better and all companies will work just as hard for our business. This is good news for all mobile users.

        • onthegreenz

          I dont disagree with competition, and I agree that its good for all. The problem is ( especially ) in the wireless telecom world is that interpretation and fair comparison. There is no way in hell from a technical aspect that T-Mobile’s network is comparable to AT&T and Verizon. I wont go into further details except for the notion that if you truly believe then when others are spending hundreds of millions yearly, but somehow T-Mobile is offering the same spending 25% of budget is not reality. I cant tell you why I know this stuff but lets just say I am in the business, especially from the angle and underlying on carrier investments. T-Mobiles strategy has been for the longest time especially of recent was ultimately to make itself as a attractive as possible for a buyout or sellout. They’v made plenty of attempts before and the #1 priority was to get subscribers? So they did this by doing everything they can to light up metro cities as best effort as possible, run some gimmicky marketing campaigns and capture as much audience from their competitors. Nothing wrong here till you look at the numbers, hence my comment about numbers dont like. Look at their earnings and Quarterly profits. There is no way they can sustain that type of model , while growing ( as in expanding their LTE technology/coverage) or reinvesting in their infrastructure ( as in supporting the additional subscriber add’s) . It will hit a wall sooner or later. And If I can add anything else, when the owners of T-Mobile publicly state so ( Reference – http://arstechnica.com/business/2015/01/t-mobile-owner-says-un-carrier-business-unsustainable-without-merger/ ) – Theres nothing else you can say. So yes I agree competition is good, but false competition isnt good. It sets up the wrong expectations and sooner or later, the consumers will be the one that gets burnt hard. Go to T-mobiles facebook, and read countless entries of people who feel jilted or mislead with the WE’ll pay your bills promo. How much credit does Tmobile owe? I could go further and discuss their quarterly operations and profits but you get the idea. This isnt a good business, this is just a desperate business who will do anything at all cost.

  • Android_God

    Adele is crying for all the fanboys who take T Mobile just a bit too seriously.

    • Jackson

      but u posted here to say that – good showing

  • Phone Guy

    100GB? Do you ever look away from your phone? OMG. Brain fry.

    • Frankwhitess

      Lol….. I do… I just down load movies, shows and i tend to use my phone for work…

  • Mark

    I fail to see what any of this has to do with the most pressing question facing us all: who will win the fight between Batman and Superman?

    • calvin35

      Superman.

    • KoseKid

      Batman

    • 9to5Slavery

      They’re both lame.

  • Al in SoCal

    All T-Mobile really needs to do is show the total bills of 2 similarly equipped customers. Verizon auto-loses.

    • Steven

      DING DING DING, we have a winner.

  • stevejobbed

    It would be more effective if Tmobile could site a 3rd party study in its claims. The Verizon add is more effective because its not them saying it, its a company that tests all the networks. Verizon already covered a lot of its customers with LTE so they didn’t have as much ground to make up as Tmobile so that isn’t really a great argument. You get what you pay for still holds truth here.

    • KoseKid

      T-Mobile is always sitting Ookla (speedtest.net) as their independent study, because Ookla gathers data from the consumers. They would never pay a 3rd party company to do a “test” because those test are inherently biased. They’ve been advertising against biased testing for some time now.

      • stevejobbed

        Not talking about Tmobile paying anybody, I’m talking about independent consumer reports like root metrics and the like.

      • onthegreenz

        Whaaa? T-mobile sucks. They couldnt get anyone to support their claims paid or not. Face the music , this is just their typical marketing gimmick. Yeah, youre adding more towers and coverage? But why? Because youre LATE TO THE GAME dopes. 4G LTE has been out for how long? DING DING..

        • reggie517

          Your wrong who is your carrier they suck T-Mobile is gaining so much ground on vrw they gain 8.3 million new customers in one year do your homework before speaking

        • onthegreenz

          Gaining ground? Give me a break before you say such nonsense. You’ve bare touch 50% of VZW total base, How many adds did VZW add in the same time? lol . Dont get me wrong – I commend their efforts but this is a pro vs minor league argument. And speaking of hw, you might want to check Churn rates, Earnings, Profit Margins and so forth. Yeah good luck with your “We got alot of subscribers argument” when you have zero money to invest in supporting that down the road.

        • reggie517

          Do you have T-Mobile as your provider if not you can’t say they suck I’ve been with them through there bad times I agree they service sucked 3to4 yrs ago I’ve been with them for ten but they made major strives for 8.3 million customer to migrate is a big feat they service is vastly approved that my opinion and I know you have your they went from 33 million 3yrs ago to 64 million now there doing something right lol

        • onthegreenz

          I’m an integrator that builds, develops and designs cellular network devices and solutions – I can assure you that I have tested all major and minor carriers. I’ve been in the telecom industry for over 15 years . Has T-mobile made improvements? I guess the answer would be it depends on what you are looking at. From a finance point, yes going from negative to positive is good but debt is debt. You dont get to start at 0 every fiscal year, lol. When you were losing hundreds of millions for years, its a heavy burden to come. If youre talking about marketing and social hype, theyve done a fabulous job. When you can convince a joe bloe that their technology is as superior or greater than the Big 2, thats phenomenal. Thats like Honda convincing you just purchase a Porsche. But all kidding aside, you see my clients pay me to provide them the best. And I can tell you right now, that 99.9% they do not choose T-Mobile. Regardless of their dirt cheap pricing, I;ll just never understand why their leadership wont take the time, money and resources to actually build a robust network instead of patching it the way they do. If you ever read the fine print on their testing or speed results, its so manipulated its not even funny. Theyre tests are like if you were standing on this corner, all day long – you would have the fastest speed ! but as soon as you walk, move, make a call ..its all over. And let me ask you, for real honest feedback.. have you experience dropped calls? How often? We ran a city wide ( here in NYC) mobile test ( for a very large transportation company) , T-mobile had such terrible handshake rates that it was pointless.. it couldnt even connect to even bother with looking at disconnect rates/ratios. An invenstor here said it best, it was like you wanted to know how many door swings or customers walked through, but the door was locked. Thats literally how bad it was.

        • Mike

          I actually have an iPhone 6 (personal) on T-Mobile and an iPhone 6 (work) on Verizon. Many times, I have to carry both so I can directly compare the two. In the Los Angeles area, I generally get faster speeds on T-Mobile. Verizon is not far behind. What does get frustrating is that in some areas, the Verizon phone switches to 3G but doesn’t switch back to LTE. I have to turn off and turn on cellular about 30-40% of the time. For the money and amount of data, I’d definitely pick T-Mobile. If money is not a factor, they are comparable except for the annoying 3G issue.

        • onthegreenz

          I dont discredit your personal experience but perhaps, the most logical statement of all would be that more people experience better service with Verizon than T-mobile based on subscribers.

  • Glen Baerett

    And…
    What’s the point? At least my phone works without WiFi assist.

  • Jason Caprio

    Besides some data speeds issues in certain areas, for the most part I am happy with my T-Mobile service, but I’m really getting sick of the “desperate” advertising. T-Mobile brags about how much more LTE they added this year compared to how much Verizon added, but failed to mention that Verizon’s LTE Network was nearly complete beyond the total current national coverage T-Mobile currently has, before T-Mobile had ANY LTE coverage! Verizon didn’t add much LTE this year because they already added it 3 years ago lol!

    • Christina

      My thoughts exactly. I love T-Mobile but it’s nonsensical how they’re saying other carriers did nothing last year- well duh, all others were already years ahead!