T-Mobile gets in on the Star Wars fun with ‘Un-carrier: The Binge Awakens’ opening crawl

tmobilestarwars

In-between starting his slow cooker and celebrating Christmas Eve, John Legere today found the time to share a fun little video that mashes up two of 2015’s hottest topics: Star Wars and T-Mobile.

The video features a T-Mo riff on the classic Star Wars opening crawl, which is at the start of each movie and is meant to give information on the events leading up to the film. For the T-Mobile version, titled “The Binge Awakens,” we’re treated to a story of the major carriers “grasping at anything they can to maintain control over a broken, arrogant industry.” Enter The Un-carrier Rebellion, led by Jedi Master Legere, who launch Binge On to free customers’ data.

The opening crawl ends with a tease for the next Un-carrier move. “Knowing that the carriers continue to try and thwart efforts by the Un-carrier,” it says, “Legere plans the next move, staying one step ahead of the competition and keeping the people’s interest at heart.”

Star Wars seems to be everywhere these days, including oranges and water bottles, so it’s no surprise to see it get mashed up with T-Mobile, too. Legere is typically calls himself Batman, but I’m sure that he wouldn’t mind being a Jedi that wields the Force and a magenta lightsaber. The question is, which roles would the other T-Mo execs fill? Perhaps Mike Sievert could be Han Solo and Neville Ray could be Chewbacca?

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  • badassn

    Considering that binge-on is a shady attempt to limit our bandwidth by reducing video quality, and is turned on by default for those with unlimited data, it really puts things into perspective that t-mobile is ultimately just a regular corporation whose main focus is profit, and not the consumer.

    • Andrew

      and your post puts into perspective that people will literally bitch about anything.

      • Dave

        And don’t understand that it’s not true throttling. It’s removing excess data from the video playing it at a lower resolution. True throttling would be reducing the bandwidth speed while playing the videos. Bandwidth speed is not reduced. Furthermore you can turn it off and use all the extra bandwidth you want.

        • John Doe

          That is exactly what T-mobile is doing to a video service not part of Binge on.

          If you are not part of the service then T-mobile has no way in knowing what resolution you are playing the video at, all it sees is how much bandwidth you are using so they lower the amount of bandwidth allowed for a Youtube video which can limit the video to 480P or lower with buffering, in other words…THROTTLING.

      • badassn

        Shady practices should get called out, whether it is ATT or even your favorite company T-mobile. Being a fanboy doesn’t mean that you cannot criticize them.

        • Bradley Karas

          Those shady a**holes giving us stuff for free! I want to pay for my free stuff!!!

        • badassn

          You are making no sense. How is t-mobile limiting the quality of my video-streaming while I pay for unlimited data “giving me stuff for free”. Stop being a fanboy.

        • Bradley Karas

          They aren’t limiting anything. You can choose the HD version by pressing a button. Or are you that stupid?

        • badassn

          Well, since you are resorting to ad hominem attacks, I’m just going to let you keep sipping on that t-mobile koolaid.

        • maximus1901

          Go to verizon. Seriously.

        • Bradley Karas

          Using those big words…but you can’t figure out how to change the video quality on YouTube. Go home troll

        • John Doe

          First of all, Youtube IS NOT part of Binge On. Second, if he does go to the Youtube app and “change the video quality” like you said the video WILL NOT load and it will keep on buffering because T-mobile is throttling all video services to a certain speed, that does not allow for you to load it in HD. You have to turn off binge On for it to load.

        • And what’s wrong with having to turn it off?

        • John Doe

          What’s wrong is that T-mobile turned it on for me without ASKING first.

          I don’t pay for an unlimited plan to have T-mobile decide for me to have a service that will limit the quality of my videos.

          I expect nothing to be limited on a “Truly Unlimited plan”.

        • Well you can “expect” whatever you like John, but that’s not how it works. There is no contract, that means they can change whatever they want, whenever they want, and you’re free to go to another carrier if you want! Isn’t that awesome?

        • John Doe

          Actually there is an agreement and there is a phone contract that is tied to the serve. The NY state attorney is looking into it so the legality of it is in question and Awesome is not how I would describe it, more like deceptive and sneaky marketing.

        • Acdc1a

          I had my daughter tethered to my unlimited plan watching Netflix on an 18 hour drive…something for free asshat. Just because it doesn’t benefit you in your self absorbed little world doesn’t mean no one benefits.

    • Daniel Marchand

      Yes they’re so shady how dare they allow customers to save bandwidth and allow those who want 1080p quality to toggle a switch in setting and turn it off… (hint I’m being sarcastic) for at least some of those not on unlimited this is a nice feature I for one was excited about it. I was actually messing with YouTube pre-binge on trying to lower the resolution manually to cut down on usage.

    • whiskers

      Log in to My-T-Mobile , go to profile , change setting to full bandwidth .
      Problem solved whiner !

      • badassn

        It doesn’t show up there for people with certain plans. I had to call in twice to get it removed. Plus the problem is that it is on by default.

        • maximus1901

          Bc most people wouldn’t turn it on. Would you prefer no bingeon at all and everyone’s speeds degrade because of needlessly streaming 1080p?
          I guess you would.

        • badassn

          “everyone’s speeds degrade”
          Please take an Intro to Networking class.

        • ThatsMrtoyou

          Everyone’s speed would decrease. It’s called bandwidth moron

        • John Doe

          Its called spectrum they buy more spectrum to support more people and faster speeds. There is a reason why Verizon’s prices are high.

          You want to buy more spectrum? then you increase prices that is why T-mobile raised the price on unlimited plans to $45 but you SHOULD NOT create deceptive programs like Binge ON to limit the quality of your user’s services.

          It is not rocket science.

        • That’s not a “problem”, that’s why it works.

    • maximus1901

      Considering you wrote this post, puts into perspective how many people who don’t think this is obvious.

      • ThatsMrtoyou

        Exactly, lazy ass people. Must be Bernie Sanders minions

  • whiskers

    Rolmfao on the vid , love it .

  • guest

    We should receive our data unfiltered, unprocessed and unaltered. Binge On at the most should only be an optional (opt-in) service.

    • DKBNYC

      It is an option. You can turn it off at anytime.

      • John Doe

        It is an option only after T-Mobile MADE THE CHOICE FOR YOU to already have it on.

        You want to know what would be better than having other people make decisions for you?

        How about they ask you first before turning it on?
        It is so easy too, T-Mobile can simply send a text message that says “Do you want to turn on Binge On?” and you would reply with “YES” or “NO”

        But No T-Mobile made the decision to have it on for almost 60 MILLION users and most don’t even know what Binge On is or how to turn it off.

        • That’s because its their company? ;)

        • John Doe

          And its MY unlimited plan that I am PAYING for that is getting affected by this.

          Just because its their company it does not mean they get to do whatever they want. That is why we have regulators like the FCC to keep them in check.

        • ThatsMrtoyou

          John Doe, the FCC is the enemy of the internet. Net neutrality is a scam , it was created to control content. Go away , big government sucks

        • John Doe

          Then tell me since net neutrality has been adopted, How has it affected your service in a negative way?

          Also, EVEN the content providers like Youtube are against Binge On and support Net Neutrality LoL

        • guest

          Wait.
          Who is controlling content here?

        • You’re wrong. Corporations like Verizon are the enemies of the internet, and that’s why the FCC stepped in – and rightfully so.

        • Well they get to decide the default settings for their network… how great is it you can shut it off and get it exactly the way you like it? T-Mobile FTW!

        • John Doe

          NO this is not a default setting for “their” network. This is the default setting for my plan. If T-mobile would have made this on their entire network they would have been sued by the FCC by now but instead they made it into a “cool” program and put the burden on the user to turn it off which is deceptive and the FCC will catch on when they question T-Mobile about it on January 15

        • They can change the terms of “your” plan at any time, they can stop offering unlimited data, etc. The FCC has already made their position pretty clear, T-Mobile is innovating and benefiting the consumer. Until then, take a breath, turn it off, and enjoy the best plan in the business… or find one you like better somewhere else?

        • John Doe

          Yes they can change prices, speed, etc. But they cannot limit a set of service like video service since that is against Net neutrality and that is why the FCC is going to question T-mobile about it.

          Also, you can’t just leave if you have a phone contract with T-Mobile unless you are ready to pay the full remaining balance that is also being investigated by the NY attorney general.

        • They don’t limit it, it’s optional, and they have the right to set the defaults. What you’ve really not explained is why you care. You’re just mad you couldn’t figure out how to turn it off? You got a headache from watching Pewdiepie in 480P? I don’t get the indignation, sure seems silly.

        • John Doe

          I did explain why. I have an unlimited plan and T-Mobile made the decision for me to have Binge On enabled thus voiding my unlimited plan since it is not truly unlimited which voids their terms of service agreement that we both agreed to. Not only is this illegal but also it is morally wrong and against Net Neutrality. T-mobile with John Legere have advertised themselves as champions of the consumers (heck John thinks he is the batman of the mobile industry) that want to make the industry better, that they are better than Verizon or AT&T that use “deceptive practices” as John Legere has said but what T-mobile is doing now is just as bad if not worse than the others are doing. I like T-Mobile and I want them to keep their promises and not turn into Verizon or AT&T because if that happens it would be bad for the entire industry.

        • “Morally wrong”? “Illegal”? OK now I know you’re just trolling… you got me! ;)

        • John Doe

          Yes it is illegal. This breaks the ToS agreement for my unlimited plan and Net Neutrality is federal law which it also breaks. And it is morally wrong because not only are the consumers that are paying for unlimited plan not getting what they are supposed to also, Small video services can’t compete with the service providers that are part of Binge On (even though it is open to everyone you still must meet certain requirements that is why youtube has not joined)

        • Well if you feel there has been a crime committed your should totally fill out a police report and let us know how it works out. The rest of us will just enjoy Binge On until then. ;)

        • John Doe

          I already have submitted an FCC complaint and T-mobile has 30 days to respond.

        • Best of luck with that! Just curious… if you don’t get your way, will you be leaving T-Mobile and the forum?

        • John Doe

          If T-Mobile keeps on going down this path of Zero-rating selective services that DOWNGRADE your service unlike Music freedom then yes I will eventually leave after I pay my phone off.

          But why would I leave the forum? This isn’t exclusive to T-Mobile users and I can visit and comment on any site I want, Welcome to the open internet!

        • Curious what carrier will you go to?

        • John Doe

          Probably a MVNO like Google Fi (which is about the same price and you get access to Sprint’s and T-Mobile’s towers, they just become dump pipes like they are supposed to be) …or any carrier that is not willing to interfere with my data in anyway shape or form like T-Mobile is doing

        • Since we’ve already beat this to death – I’m curious if you’d elaborate a bit on what exactly you want. As I understand it, you eventually figured out how to opt out, your problem is resolved, you’re not claiming monetary damages, and you want to stay with T-Mobile. Do I have that right? Are you trying to get a free month? What exactly is the point? It seems like you’re suggesting they change a policy that isn’t impacting you in any way… I’m not sure what logical or legal standing you have given that you have no current problem?

        • John Doe

          If you don’t understand how T-Mobile is changing the industry for the worse then I can’t help you.

          I want T-Mobile to reverse its decision to have Binge On as opt out because like I said by having it as opt-out it automatically makes their advertised unlimited plans VOID which is against the law. Especially for new users who are going to sign up for an unlimited plan ($45) they MUST be told that Binge On will be enabled by default and how it impacts their “Unlimited” plan.

          My problem is not just about me it about how this impacts everyone else. If you just care about yourself and love your service then move along. But this is about the entire industry going down a terrible path and the FCC should regulate it.

        • What do you mean about how it impacts “Unlimited Plans”? Enable or disabling “Binge On” doesn’t change the plan, it’s still unlimited either way.

        • John Doe

          No, with binge On activated it is not truly unlimited because video services are throttled to very low quality. Sprint launched an unlimited plan a few months ago with a fine print that said video services would be throttled/limited to 600kbps (which is good enough for 480p like Binge On) and they got heat over that even from John Legere and people said that was not unlimited so sprint removed that clause but here we are, T-Mobile doing the something except they are hiding it with a “cool” program called Binge On.

        • To me “Unlimited” is a measurement of quantity, not quality. You still have unlimited. And yes, Sprint fails at everything… T-Mobile nailed it.

        • John Doe

          Yes but this is advertised and sold as “Unlimited 4G LTE” not “Unlimited 4G LTE except for video” so quality is also part of the sale.

          And yes you are right Sprint failed at deceiving people and T-Mobile succeeded.

        • You know you can opt out right? ;)

        • John Doe

          I KNOW but how many of T-mobile’s customers know that? especially new customers that are signing up for an unlimited plan?

        • I would say the ones who care enough to read their agreements know, it’s not a secret. Most people don’t care. Sort of like how most people don’t know their interest rate, their Senator, or the license plate number on their car.

        • John Doe

          Exactly and that is why we have regulators like the FCC, FTC, FDA to protect people when companies do wrong things like release a deceptive program called “Binge On”.

        • Except when they agreed to it as with Binge On, it’s their own fault.

        • John Miller

          youtube is not compatible at the moment because it uses different script than say Netflix.

        • It seems like maybe the the sites that are part of the program send the right data speed so they dont buffer, but sites that aren’t part of the program are throttled so they buffer? Maybe?

        • ThatsMrtoyou

          Omg….be a big boy now and turn it off then…why the hell are so god damn lazy ?

        • John Doe

          Lazy? LoL if you like people making decisions for you on the services you pay for then that is your choice but that is not for me and that is why I submitted an FCC complaint and that is why Youtube has complained about it as well.

          It seems like you are in the minority here not me.

        • The FCC will just tell you the same thing, it’s an option, turn it off, stream and enjoy!

        • John Doe

          Actually no the FCC is questioning T-mobile about it and they will notice the same thing Youtube has noticed. The last time Google had an Opt-out feature they got fined millions by the FTC because they didn’t ask users first before collecting their location data.

        • OK well you made your point. We all understand how very upset and inconvenienced you are by Binge On. The rest of us like it just the way it is. Now go enjoy Christmas. ;)

        • Cam Fas

          I believe the reason they turned it on a nationwide level was so that they could implement the network optimization. Hence they were trying to give a more stable user experience across the board for all the users. If they had people opt in it could take months if not years to get that system in play. I remember they specifically stated that they had about 8 percent of the cell sites experiencing congestion and this measure was to help relieve the congestion and give more bandwidth per user. If 60 million people automatically have the feature on and only a few hundred thousand users turn it off then it still helps the network overall.

        • Android_God

          Oh Jesus you require a text message about this? It’s like idiocracy is now the documentary

        • guest

          It’s not just about an individual person like John Doe or I. I can go to my account app then services, I think, then check disable or enable and then ‘apply changes’. (Which doesn’t do a thing on my phone, by the way)
          This goes beyond that.

        • John Doe

          I am just using that as an example they could use any form of communication as long as the user understands what Binge On is and agrees to it or not it is their choice.

          P.S. “idiocracy” is NOT a word.

        • thepanttherlady

          It’s the name of a movie.

        • John Doe

          Oh, I forgot about that movie and rightfully so.

        • TechnoRealz

          Did some one cut off your fingers & you can’t turn it off yourself?

          I see the US government gave you a SSN when you were born so they can start tracking you amongst other thing but yet you don’t whine about that?

        • John Doe

  • wyn50

    Binge is not perfect but it is better than what other carriers are doing. It works for me.

  • I hope the next move is international data speeds better than 128 Kbps for free. Roaming right now, and it’s super slow. Usable, but not LTE. Even if it was 3-5 Mbps, I’d be happy.

    That said, I still love not paying for international data or texts.

    • Mike

      Yeah it is nice I just used it while traveling. It is not perfect and that can be understandable. In one location I had to contact Tmobile as I was not able to automatically connect to a certain carrier but was able to once manually then could no longer connect. They reset my network settings from their end. That still didn’t seem to resolve the issue. But then I also reset the network settings on my phone which resolved the issue. Since there was two covered carriers at the location I also had the ability to select which one manually so that I could get a better/faster data connection. Don’t expect to use international data connections for more than simple text messages as it is simply too slow. But it is very nice and useful to have but I agree with you I wish they offered some other options for faster data such as being able to use your data stash for that,etc. I know you can buy a data pass for faster data but that’s pretty much the same as what everybody else offers.

  • Mike

    Could not care less about all this non sense! Lets spend the resources and the money on continuing to upgrade the network and changing the internal Tmobile ignore the customer politics and attitude. There is no reason why at the end of 2016 one still has to suffer with un-usable EDGE data in locations in major cities. And please lets get working on finally releasing a well built application that allows all customers to easily report service issues to Tmobile via the app like AT&T has had for years via their Mark The Spot App. The current Tmobile My Account App is absolute garbage and an embarrassment this day in age. Looks like something built by a 99 cent Chinese Developer.

    • Cam Fas

      Thank you I keep trying to tell one gentleman on here that there are large areas of edge but I keep getting attacked over and over. I am in agreement that there are many areas still using edge. A few day ago I was even using edge in Las Vegas I really would like edge to be decommission so our phones don’t have to bother latching onto it.

      • Mike

        LTE please! Yes I agree with you we need to get all those old EDGE towers converted over to LTE. With everything else going on I’m surprised that still has not happened. We also need to stop telling customers excuses about oh you don’t get indoor service because the structure is made of this. The structure is made of this and AT&T another GSM carrier has service inside and it works just fine!

        No word on the app but based on the rumors it should be out soon. I hope they are listening to customer about the need for a quality application specially one that has the proper capability to report service issues like, no service, slow data, no data, etc. It is overdue! But like others I don’t mind waiting a little longer if that means they are going to make it so much better.

        -Mike

        • The only two ways T-Mobile gets LTE inside buildings are if they deploy at least 15 × 15 PCS LTE or Band 12.

    • Cam Fas

      Any word on the new T-Mobile app

    • Cole

      You mean the end of 2015?

  • Android_God

    How retarded is T Mobile as a company that you can’t sign into the Android my t mobile app on a device without a tmobile sim in it.

    • guest

      I think it is for security reasons. And the SIM may be needed to authenticate your account.
      Think what would happen if you sell your phone…