Sprint could be set to undercut T-Mo’s unlimited plans

sprint-on-building-630
Ever since Sprint backed out of its proposed merger with T-Mobile, it’s been all-change at the Kansas City-based telecoms company. Its CEO, Dan Hesse was replaced by Marcelo Claure, who’s set to bring a new competitive edge to Old Yeller. And if WSJ’s inside sources are correct, that could mean launching an unlimited plan costing just $50 per month.

Sprint is allegedly “testing” a $50 plan which would include unlimited data, text and calls. That’s some $30 cheaper than the equivalent plan on T-Mobile. For the same cost on T-Mo you get 1GB on a single line. Of course, there are other benefits to choosing the Magenta-flavored carrier. You get unlimited music streaming from a select group of apps and international data+text roaming in over 120 countries. Both perks that we don’t see Sprint offering. VZW and AT&T’s plans of the same cost offer 250MB and 300MB data respectively.

Wall Street Journal put together a comparison chart.

BF-AI008_SPRINT_G_20140815141206

For Sprint, aggressive pricing has to happen first, before anything else. Its network is going through a huge transition phase, so it can’t rely on the promise of a fast LTE network to pull in customers. And over the past few quarters, it’s been losing customers at an alarming rate. To the point where it’s soon going to be overtaken as the 3rd biggest carrier by T-Mobile (thanks to T-Mo’s contrasting fortunes).

The other plan it’s allegedly testing is a $160 shared plan, offering 20GB of data to share between four people. To get a similar amount on T-Mobile would cost $180. That’s based on four people getting 5GB each per month.

Breaking it down to a simple matter of data, texts and calls, these price plans are undercutting T-Mobile, and are certainly competitive. If the carrier does launch them, it’ll be interesting to see how the market reacts. Will customers ditch their existing carriers to get a cheaper deal with Sprint? Or is the network a put-off? Would you rather pay a little extra and stay with the faster network offering free roaming and music streaming?

Personally, I think it’s good to see other carriers being competitive. It makes for a better industry, and a better environment for consumers. But unless it persuades the “big two” to drop their plans, it’s only going to have a small impact overall. But it could at least help stop subscribers from jumping ship.

Source: WSJ

Tags: , , ,

  • monkeybutts

    A lot of people are leaving Sprint for T-mobile they aren’t just gonna switch back for a lower price, especially when they are on a network that can at least make calls.

    • archerian

      most of the people who switched from Sprint to T-mobile didn’t make the change to get the better network, it was more of a pricing call. If Sprint can get their act together in time before T-mobile deploys lower band spectrum,Sprint will still have service that works inside buildings – however great T-mobile’s data/voice service is, it typically drops to nothing or really bad inside buildings, inside a supermaket etc.

      • no2apple

        So what is your problem… No matter how many posts you posts, sprint is going down.. You are manufacturing facts that is embarrassing. So go back to your mom’s basement and keep playing pacman..

        • peeka

          I do not like sprint, but no reason to be a terribly rude person.
          you defeat you own case

      • Captain (African) America-n

        I disagree with that. Just about every customer I’ve switched from Sprint complained about reception and coverage (I work for T-Mobile).

        • archerian

          Do you get great coverage with T-Mobile indoors like inside buildings and large supermarkets? I don’t mean LTE data or anything, just signal strength to make a call.

        • Baxter DeBerry

          I sure do in my town anyways.. sprint it’s spotty in town like no other.. one of my bros have sprint and when he comes over to the house only has 1 bar.. tmo has 5 constantly in town.. not saying this is for every town in the usa.. just the one I live in.. sprint here drops out with a calls left and right.. 1 bar usually LTE if your lucky.. while I get 5 constantly with tmo lte.. and my town isn’t huge at all.. we only have 16000 people and the next biggest town is 20 miles away.. sprint has the potential to be a great company with all its spectrum but for many it’s taken to long for sprint to do what they’ve been saying for the last 7 years

        • no2apple

          Go away Sprint Troll. You have been trying to put holes in every single +ve thing about t-mobile..

        • jacky

          Yes sprint is shit t mobile network works great in my apartment.

        • Captain (African) America-n

          this may sound like I’m just saying this, but I’ve actually never had a problem with it… T-Mobile penetrates my old home’s basement better than AT&T did

        • Stefan Naumowicz

          A lot of tmobiles stigma regarding indoor coverage is old news, based on generalizations made about the typical performance of high band signals but disregarding the capability of advanced technology in overcoming these limitations. I too have excellentexcellent LTE signal where I live, work, and play, and rarely have an issue when I travel. I had sprint previously, and got slightly better service at my house, but got 1 bar or so of 3g or sometimes even 1x at work, and only LTE inside of maybe half of the places around town i visit, compared to about 75% with tmobile. Also, travelling was hit or miss. The most important difference is that when you lose LTE and drop to h+ with T-Mobile you wouldn’t even notice if it weren’t for the different symbol, where dropping from LTE to 3g on sprint your phone might as well be a flip phone.

      • Stefan Naumowicz

        That can’t be accurate, T-Mobile simple choice + eip is generally more than a comparable sprint contract. Let’s take 2 lines on true unlimited as an example; 80 (line 1) + 60 (line 2) + 25 for each line’s EIP: $190/month. Sprint: $80 line 1, $70 line 2: $150. People with large families (since tmobiles share plans are discounted more heavily) or people that were paying extra for service with sprint that T-Mobile includes (hotspot) are the only people that would be saving money, and even in those cases its a pretty small amount.

        The #1 complaint about sprint is network quality. I think its safe to say that was a big factor in people’s decision to switch to T-Mobile.

  • Me

    A lot of good unlimited would do when I get 0.2-0.5 Mb/down. A lot of times any sort of upload times out so forget Dropbox, Instagram or anything of the sort. This is like offering unlimited mileage on a 1/2 price car lease but you can only go 2 MPH due to road conditions.

    • calvin200

      Sprint user here, my favorite analogy is all you can beer but through a super tiny straw. I said that for years while I was stuck on my contract when my market wasn’t fixed.

      • jacky

        Sprint unlimited data is where at 0.21 mbs on speedtest you wont ever reach you will never reach your data cap. Lol

        • calvin200

          That’s ancient history to me and millions of others. I’m not saying that didn’t happen or that things are completely updated.

        • jacky

          Oh by the way one of the guy i know got hit$410 when he traveled to france with sprint. T mobile is free international roaming. Cant beat that.

        • calvin200

          That sucks, off the subject, but still sucks. I’m not saying Sprint is the cheapest at everything or the best – - not even the second best. Well, at least you’re factual.

        • DirkDigg1er

          ? I thought everyone you know switched to Verizon?

        • jacky

          Most are on verizon im on 5 lines with t mobile i converted 7 families to t mobile 2 months ago. One guy tried sprint and left verizon then switched back to verizon. Then another person went on a week vocation to france coming back with $410 from sprint for international roaming lol.

  • honestabe

    Didn’t Sprint have to have an ad campaign a while back guaranteeing that their unlimited plan would be for life? I wonder if they’re going to have to try that again.

    • calvin200

      That’s still in effect.

  • Matt

    Competition is good. Sprint may have a golden opportunity to reinvent itself. If they can find a way to get over the snail’s pace Network Vision and keep the 50.00 unlimited everything and make it accessible to prepaid, the other three might have some real competition.

  • Iphoneuser

    It’s going to take a while for Sprint to get back in the right direction, but this is a good start for them. I have faith that Sprint will return in the right direction a couple years down the road. If you look at T-mobile, they were a struggling company a couple years ago until John Legere stepped in and turned things around for T-mobile. That’s all it takes for Sprint if they take the right steps. I wish Sprint the best!

    • archerian

      Finally a balanced opinion.. Better watch out or you’ll be called ‘troll’ by the T-boys

      • no2apple

        How much Sprint pay you to come post here …
        Also dump your sprint stocks now. You aint making $$$ by posing these $hitty posts to raise sprint stock..

        • archerian

          If you think a few comments in the discussion forum of an article would impact stock prices you are seriously delusional.

    • Mike Palomba

      Well the problem is a lot of people here, including me, left sprint for a reason. I had several reasons which consisted of an extremely high bill for unacceptable coverage, misinformed rude customer support agents, and lack of any useable internet anywhere. Plus call quality was terrible. So a lot of people here just hate sprint and want to see them fail. I personally don’t like the guy who owns SoftBank. Oh and sprint won’t start gaining customers until they allow you to bring any device and start unlocking their phones when your contract is over. Those 2 reasons alone make any other carrier better then sprint

  • calvin200

    The charts and plans used are cherry picked and do not accurately depict the best plans available. Extremely biased!

    • mingkee

      As I mentioned above, T-Mobile $80 unlimited everything includes 5GB mobile hotspot/tethering.

      • Mike Palomba

        Yea and sprint doesn’t include tethering, I’m sure, and tmobile has unradio as well as music freedom so all in all tmobile beats sprint hands down

        • calvin200

          TMobile has Sprint beat in tethering costs. My unlimited plan with taxes is 53. For 6GB of data it would be 50 more. Glad you have that.

        • jdubtrey

          I can’t see tethering costing more than $20 though (if it isn’t included) so my bet is that the Sprint plan will be still be slightly cheaper.

        • Mike Palomba

          But it’s still an add on cost which isn’t shown in the chart. Plus sprint will find a way to make it cost more.

  • UMA_Fan

    Would have been better if Sprint just built an hspa+ network instead of spending all this money and time to rip and replace their evdo network. They would have added revenues from international roaming.

  • HalfnHalfCoffeeJelly

    All these plans they are discussing is like the iPhone renders, something to talk about but might not be real. Theses are limited market trial pricing. Sprint isn’t losing as much money when in order to get the $50 plan you have to pay your phone upfront. Monday is when National plans are revealed.

  • mingkee

    Be aware of the picture. T-Mobile $80 unlimited includes 5GB of sharing/tethering.
    Does Sprint $50 include sharing? Highly doubted.

    • mingkee

      Moreover, if you get T-Mobile 4 lines with 5+5+5+5GB is $180, but all 4 lines have mobile hotspot/tethering included.

      • mingkee

        If you get all 4 lines with unlimited will be $220, but all these lines are unlimited plus 5GB mobile hotspot/tethering included for each line.

    • jdubtrey

      It may..it probably does not. However, I doubt that it will cost $30 if it doesn’t. Plus, if you don’t want tethering, you aren’t paying for it. That sounds good to me.

  • Singleweird

    while undercutting our footprint, speeds, customer service and features. cool!

  • Singleweird

    why are they comparing tmo pricing for unlimited vs verizon pricing for 250MB? whoever wrote this graph needs to be fired

  • JaswinderSinghJammu

    Sprint sucks for the most part. I left them after years. Been on TMobile since last May and love TMobile. Sprint/Virgin Mobile was working fine until they started 2.5 GB limit. I pay double for TMobile but i get better service and unlimited data. Sprint launched LTE in San Jose recently and everyone i know who has sprint can’t get LTE signal on LTE enabled device. $50 is good price but service is way below par.

    • no2apple

      Agreed. Just wait for Sprint paid Troll, Archerian to come up with some ridiculous way to counter argue.. On this forum..

      • JaswinderSinghJammu

        I agree with you on Apple. I don’t care if someone disagrees with me, I base my buying decisions based on my experiences. I would never get service from a company that doesn’t value it’s customers even if they are cheaper. Next thing I would change is home service internet and tv when Google Fiber launches. Can’t wait to tell AT&T to beat it.

      • archerian

        Trolling by definition is polluting a discussion with name calling and noise that doesnt add to the conversation. Looking at your past disqus comments, you are a perfect troll, not only in tmonews but other sites as well. A quick look at your past posts show one liner name calling quips, interestingly the same quips used across several websites. In your past 20 disqus comments you have not made a single statement devoid of fiction. The proof is in the pudding.

        • no2apple

          Exactly. Troll patrol.. To keep folks like you on the watch..
          Anyway, dump your Sprint stock now instead of wasting your time here.

        • jacky

          If you like drop calls constantly slow data speeds text messages dont get received till 5 hours later sending a text message takes 8 hours. Sprint network is for you

        • jacky

          Guess how long it takes to text yourself on sprint network? 2 hours.

  • UralBas

    From personal experience, I can state the following, having used these services recently across the US and internationally.

    T-Mobile offers 10gb for 70 with unlimited everything including land lines (Sprint does not include landlines) . Very fast speed in metro areas, and it always works when your are within a covered area at 30Gbs. The building coverage can be bad at times. They offer international coverage at reasonable prices. Their support service is better than average. You can easily multi-task your phone with them as a hot spot and multi line call with very low impact on your data bandwidth, Android excels at this over IOs.

    Sprint through old Clearwire runs for 40 for unlimited data at 3.5Gbs. Clearwire coverage is spotty at best. Though the benefit to stream over 40GB a month for 40 is worth it. The Sprint phone service has decent coverage across the US, though very slow data bandwidth speed compared to T-Mobile or ATT. Though it’s better and faster than T-Mobile in rural areas. Their price is high. No international coverage, phones themselves are useless internationally. Their support service is better than ATT, but it’s not even adequate. You can’t multi-task your phone as a Hotspot, you can only use voice or data at any given time, but not both. The problem Sprint has, are their towers, they go down and can be out for up to a week, specially if you use Clearwire. The regular phone service excels at dropped calls.

    ATT offers 1Gb of data at fast speeds after that they throttle you. Their interstate and rural coverage is a lot better than TMobile, though T-Mobile has drastically improved lately. They do have a reasonable international coverage at unreasonable prices. Their support service is nothing short of horrendous. Forget about multitasking your phone effectively if you use Android, and IOs is crude at best.

    Verizon is not a company I use, as their cost is unreasonable at all levels. And their international prices are laughable. Their business model fits the past not the future.

  • Bryann Pena

    I would never join SPRINT, my bestfriend has sprint and she tells me whenever her contract is gone she’s going to be switching to another carrier, their speed sucks, i’m going to meet her later and i will do a speed test, sprint vs tmobile in manhattan.

    • Luis Espinal

      Ha÷Tmo will win surely! The only place I’ve ever had fast speeds with my sprint work phone has been in Boston…approx 20mbps. …While my Tmo phone did 40mbps lol….too bad I live in CT and work in the city….otherwise Sprint is useless even on their so called LTE. ..mind u this is on a note 3 for both networks not some old phone.

  • Jay

    Sprint is going to have to do alot. There are practically in the same boat tmobile was years ago. If it wasnt for the money ATT gave them for the merger we wouldnt have the tmobile we have today. I dont think sprint has money to number 1 fix or build their network and number 2 do it as fast as tmobile has. But only time will tell.

    • Stefan Naumowicz

      They are an entirely different company now, don’t underestimate them. New upper management, new board, and new owners with an incredible amount of financial resources

      • Jay

        I guess we will wait and see

  • IamTwone

    I wonder why they haven’t posted sprints new plans here yet there all over android central & macrumors
    http://www.androidcentral.com/sprints-reworked-framily-plans-bring-more-data-less-through-2015
    http://www.macrumors.com/2014/08/18/sprint-family-share-pack/

  • ChrisKringle

    All this mumbo jumbo about Sprint versus Tmobile is all a bunch of crap. Each carrier has its perks. Each customer experience is different on both carriers. I personally had Tmobile and recently switched to Sprint about a month ago. Speeds with Sprint and Tmobile are consistent in my area. Im in a Tmo 5×5 area and a Sprint Band 26 area which is Sprint’s LTE carrying on the 800 freq band. No complaints over here.

    http://www.speedtest.net/my-result/a/932942462

    • RedGeminiPA

      T-Mobile doesn’t even exist in my area (unless you only want spotty EDGE coverage). I went with Sprint. At least I get LTE in many places that T-Mo is only EDGE.

  • StankyChikin

    Love to see this force T-Mo down to $50-$60 a month for Unlimited.