During last night’s Uncarrier announcement, John Legere’s language was as colorful as it always is. Dropping f-bombs, bulls**ts and all manner of other expletives – save the really graphic ones – in an effort to show how evil and old-fashioned his competitors are. But, he went a little too far when he referred to the way other carriers treat their customers.

Referring to AT&T and Verizon, he commented “These high and mighty duopolists that are raping you for every penny you have. The f—ers hate you.”

His point: That the other carriers aren’t interested in saving you money. That they are operating like old fashioned utility companies, not modern day, data-centric operators. On his Twitter account earlier today, he apologized for his language:

The drawback to having no filter when I speak… sometimes I need a filter. Genuinely apologize to those offended last night

— John Legere (@JohnLegere) June 19, 2014

I know I have an Rated R vocabulary, but even I can go too far. Sincere apologies to anyone offended last night

— John Legere (@JohnLegere) June 19, 2014

His apology is sincere, and I’m sure we can safely assume his use of the word was never intended to be taken literally.