Simon Cowell’s SYCO , SFX and T-Mobile partner to launch new ‘Ultimate DJ’ TV show

Screen Shot 2014-04-29 at 15.15.06

T-Mobile, this morning, announced that it has partnered with Simon Cowell’s SYCO Entertainment and SFX to produce a brand new music TV show. Dubbed ‘Ultimate DJ’, it seeks to bring together some of the top EMC DJ and producer talent from across the U.S.

Launching initially online, the music event competition will feature producer-challenges where DJs will be invited to submit recordings for fan voting via social media.  From there, the competition will move on to live challenges and performances in SFX event venues, integrating next-generation production design from SFX partner companies.

From the sounds of it, it’s similar Simon Cowell’s previous/current shows, American Idol, X Factor and America’s Got Talent, but featuring DJs/Producers. The aim: To bring “EMC to the world”.

Simon Cowell stated:

“We have been developing this concept for a while but our partnership with SFX has been a real game-changer for this format.  It made complete sense for us to collaborate with SFX with their access to the best up-and-coming DJs and their great marketing platform to build new DJ talent. And I’m delighted to have T-Mobile on board with their brilliant vision and innovation.”

It’s not the first time in recent memory that T-Mobile’s been involved in the music and entertainment scene. The company put on a special Macklemore show a few months back, and has recently sponsored Shakira’s new album launch. A Simon Cowell-produced show is arguably a much bigger deal and could help spread T-Mobile’s brand further.

T-Mobile’s role in the new show: “…joining the pair to bring the innovative show to viewers.” I’d presume that means T-Mo customers can look forward to some interesting exclusive content from the show.

You can read the full press release here, including further details on SYCO and SFX who are partnering with T-Mobile for the launch of ‘Ultimate DJ’.

Source: T-Mobile
Image Credit: Technisia

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  • Mirad77

    Nice, I like T-Mobile and Djing. Let’s see what this brings.

  • TMO_Dave

    WTF?¿? Slow news day?

    • yankeesusa

      Yeah I can see why you would say that, but the way I see it is that tmobile is getting out there and continuing to expand which is always good for customers. Means more marketing and more money coming in which will continue to help LTE expansion and the upgrade from 2g to LTE.

      • kyo251

        Or what about the new FCC spectrum screening proposal that of pass would bar sprint from ever buying t mobile.

    • fsured

      This is T-Mobile related and it does seem a bit dry for news. There could be an article for upcoming “premium” SG5. While not T-Mobile specific, it does affect T-Mobile customers who may want to wait to buy what should have been the official and only release of the model by Samsung. There is an article on it yesterday from cnet.

    • Dakota

      Why do you say that? This is a tmo blog & tmo is putting ad dollars behind it in an attempt to reach a younger audience

  • Joe

    You probably mean EDM for electronic dance music… EMC never heard that term

    • conservative_motorcyclist

      EMC = Electronic Music Culture…I found it in the press release…Cam just uses it without defining it here.
      It threw me for a loop, too! :)

  • kev2684

    TV show on what network?

  • Matt

    Brand recognition isn’t a problem for T-Mobile. Money would be better spent on its infrastructure and to exploit its new position as an industry mover and shaker.

    • TechHog

      They’re doing both

  • ⓜ@®!ⓞ G@®CI@ ™

    I think Tomorrow is the day I have been waiting for

    • bkin94

      What’s happening tomorrow? Why do you say that?

      • ⓜ@®!ⓞ G@®CI@ ™

        Tomorrow May 1st T-Mobile will announce its Q1 Financial Results and I cant wait to hear how many customers joined Magenta :)

        • thepanttherlady

          Psssst…tomorrow is April 30th. ;)

        • ⓜ@®!ⓞ G@®CI@ ™

          Wow guess ive been really distracted lately well thanks for telling me :) Looks like I have to wait another day :( lol

  • steveb944

    Let’s get some free tracks.

  • weezy34

    Did anyone mention on this site that Tmobile sponsored Coachella 2014?

  • bkin94

    So what does this mean? There will be more T-Mobile commercials in this show? Constant reminders of “brought to you by T-Mobile”? Stuff like that?

    • Jason

      Most likely….LoL
      Mind control aka advertisements