A couple of days after launching its Galaxy S5 pre-registration page, T-Mobile announced that an incredible 100k people had signed up. Last night, that number reached a staggering 300,000. T-Mobile’s own Des Smith (@askdes on Twitter) announced it last night, and seemed pretty excited about the whole thing. And you can’t blame him, 300k is a lot of people.

As for translating in to sales, I can’t imagine the number of S5’s actually sold when they arrive will reach anywhere near the hundreds of thousands through T-Mobile alone. It’s a huge number, and one perhaps a little exaggerated thanks to the offer of a prize draw to win a Samsung Galaxy S5 for free.

With T-Mobile promoting the S5 so heavily, it’ll be interesting to see the marketing efforts that go in to the “all new HTC One” after it’s announced in a couple of weeks’ time.