Archive | January, 2014

More low-band spectrum needed despite Verizon deal

Apart from being focussed on bringing the best deals available to the US postpaid market, T-Mobile’s other “North Star” at the moment is coverage, and it has to be. Once it has the coverage and the plans to compete with the bigger carriers, it’ll be a serious threat and will have a much larger influence on the market. Part of its strategy to increase quality of coverage and areas covered is to purchase … [read full article]

Tim Tebow to star in two T-Mobile Super Bowl ads

Tim Tebow may be most well known for his antics on a football field, playing quarterback for the New York Jets, but after this year’s Super Bowl, we may remember him more for playing a rock star, or bull rider in T-Mobile’s advertising campaign for the biggest American sporting event of the year so far. How does Tebow fit in with T-Mobile’s approach to the smartphone market? You may ask. The answer: Contracts. … [read full article]

Red Nexus 5 available from Google Play Store next week [Rumor]

If you’ve been following any Android blogs for the past few weeks you’ll be aware that rumors had emerged of a Nexus 5 in a new color: Red. Recent leaks have shown the device in stock. at a warehouse, and ready to ship. Until today, we didn’t know where these were going to be in stock, or when they’d be available, but it appears that it could be as early as next week. Now, you’ll have to … [read full article]

T-Mobile’s latest marketing stunt – genius or just plain childish?

Yesterday, T-Mobile announced that it would launching another marketing campaign against AT&T from today. Major newspapers would see print advertisements from Magenta commenting on how “nice” its competitor is. Along with it, came a “fake” press release with made up comments from AT&T’s chief and comments from Legere. “Call it an awakening,” said Ralph de la Vega, president and CEO of AT&T Mobility, “but I felt it was time to really … [read full article]

Department of Justice expresses concerns over Sprint/T-Mobile merger in meeting with Sprint

When rumors of a Softbank takeover of T-Mobile first emerged, there were – as expected – mixed responses. T-Mobile is in its strongest position for years, and there are obviously concerns that the progress Magenta has made over the past 12 months could be negated by a takeover. On the other hand, Sprint is a “pile of spectrum” waiting to be used – according to Legere – and could prove useful to expanding … [read full article]

T-Mobile set to kick off fresh advertising campaign against AT&T [Update: Official ad image]

Ever since John Legere took over T-Mobile and the Uncarrier movement kicked in to high gear, he’s made a point of aiming jibes towards the country’s #2 carrier. In fact, at one point on Twitter, it seemed like barely a day went by when he didn’t dig at his company’s most bitter rival. Getting thrown out of an AT&T party at CES confirmed without doubt that there’s clearly no love lost between the … [read full article]

BlackBerry rolling out BB10 version 10.2.1 update, features new phone app

Although BlackBerry is losing some of its appeal, it still holds a loyal audience and I know there are a few you who use a Z10. Today, the company announced that it’s rolling out an update to BB10. Version 10.2.1 is being launched today internationally and has been designed to make the experience faster and easier, and features the following: Custom pinch gesture to filter messages in BlackBerry Hub. Filter can be set … [read full article]

LG G Flex and Optimus F3Q launch date confirmed as February 5, pre-order from today

T-Mobile today officially announced that both of its upcoming LG phones will be available to buy from February 5th. Both the LG G Flex and Optimus F3Q will be released on the same day. LG’s G Flex is the most notable here, mostly due to its gigantic 6-inch curved OLED display. It also features a 13MP camera and a 3,500mAH battery. Like the G2, it also has the built-in Rear Key for convenience. … [read full article]

John Legere interview with Bloomberg [video]

[Update: Some of you aren’t seeing the video. Try this link if you don’t see it at the bottom of this post.] John Legere was interviewed by Bloomberg last night right outside the venue for the Macklemore concert. The entire video is about 7 mins long, give it a watch. It’s nice to see an interview outside of an official press event, or studio for once. [It’s Flash, sorry iOS guys!]