Apart from being focussed on bringing the best deals available to the US postpaid market, T-Mobile’s other “North Star” at the moment is coverage, and it has to be. Once it has the coverage and the plans to compete with the bigger carriers, it’ll be a serious threat and will have a much larger influence on the market. Part of its strategy to increase quality of … [read full article]
Tim Tebow may be most well known for his antics on a football field, playing quarterback for the New York Jets, but after this year’s Super Bowl, we may remember him more for playing a rock star, or bull rider in T-Mobile’s advertising campaign for the biggest American sporting event of the year so far. How does Tebow fit in with T-Mobile’s approach … [read full article]
If you’ve been following any Android blogs for the past few weeks you’ll be aware that rumors had emerged of a Nexus 5 in a new color: Red. Recent leaks have shown the device in stock. at a warehouse, and ready to ship. Until today, we didn’t know where these were going to be in stock, or when they’d be available, but it appears that it could be as early as next week. Now, you’ll have to … [read full article]
Yesterday, T-Mobile announced that it would launching another marketing campaign against AT&T from today. Major newspapers would see print advertisements from Magenta commenting on how “nice” its competitor is. Along with it, came a “fake” press release with made up comments from AT&T’s chief and comments from Legere. “Call it an … [read full article]
When rumors of a Softbank takeover of T-Mobile first emerged, there were – as expected – mixed responses. T-Mobile is in its strongest position for years, and there are obviously concerns that the progress Magenta has made over the past 12 months could be negated by a takeover. On the other hand, Sprint is a “pile of spectrum” waiting to be … [read full article]
Ever since John Legere took over T-Mobile and the Uncarrier movement kicked in to high gear, he’s made a point of aiming jibes towards the country’s #2 carrier. In fact, at one point on Twitter, it seemed like barely a day went by when he didn’t dig at his company’s most bitter rival. Getting thrown out of an AT&T … [read full article]
Although BlackBerry is losing some of its appeal, it still holds a loyal audience and I know there are a few you who use a Z10. Today, the company announced that it’s rolling out an update to BB10. Version 10.2.1 is being launched today internationally and has been designed to make the experience faster and easier, and features the following: Custom pinch … [read full article]
T-Mobile today officially announced that both of its upcoming LG phones will be available to buy from February 5th. Both the LG G Flex and Optimus F3Q will be released on the same day. LG’s G Flex is the most notable here, mostly due to its gigantic 6-inch curved OLED display. It also features a 13MP camera and … [read full article]
[Update: Some of you aren’t seeing the video. Try this link if you don’t see it at the bottom of this post.] John Legere was interviewed by Bloomberg last night right outside the venue for the Macklemore concert. The entire video is about 7 mins long, give it a watch. It’s nice to see an interview outside of an … [read full article]
T-Mobile is pushing to make 2014 even better than last year. Its first movement of the year – offering customers up to $650 to switch and trade-in their phones – was the big catalyst. Initially, it was just for those switching from the main three competitor carriers. A short while after the announcement, T-Mobile [read full article]
